Last week, out at the
eTail conference, the quality and quantity of tchotchkes definitely showed marked improvements. At AD:TECH earlier in this year the give-aways were back as well. The industry seemed to experience a promotional premium recession after...
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If TV delivers the most involved creative experience, and the Internet allows for the best degree of interaction, there's nothing to say a marketer can't exploit both at the same time. Data show that simultaneous media usage is widespread. Joseph...
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iMedia interviewed Pam Stein, an Internet marketing manager from United Airlines. She pointed out the continuing and deepening online efforts the carrier is pursuing, as well as the fact that many people rising in companies seem to be coming from...
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Jim Meskauskas harkens back to Yoda's wise comment from Empire Strikes back: "Always in motion is the future" to explain why branding studies done to ascertain advertising effectiveness may be true in one quarter and irrelevant in another. Marketers can't...
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Launched a few months after the dotcom crash, Espotting has seen huge success over the last three years, culminating in a $160 million merger with FindWhat. This piece tells the story, profiling the owners and giving insight into their rise...
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Travel bookings have proved a big success story in the funneling of media and commerce dollars online, but the leading brands in the field are finding that the category does not lend itself to much consumer loyalty. Customers generally went...
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Following in Google's footsteps, AltaVista introduced its own version of a search toolbar. The features are similar to Google's, and, notably, it includes a pop-up blocker. Steve Hall comments....
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U.K.-based online data storage company Emergent Intranet saw a 40-fold increase in web site traffic following the purchase of keywords "blackout," "block out" and "power outage" for five cents per click through Google's AdWords. Wall Street Journal reports. Steve Hall...
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An interesting interview with eBay CEO Meg Whitman provides insight into the auction giant's corporate attitude and brand. BusinessWeek reports....
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Permission-based email lists continue to decline in effectiveness, at least partly because people are not unsubscribing to lists anymore. Sometimes they fail to unsubscribe because it's too much of a hassle. Other times, they've simply become habituated to ignoring the...
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As even the online ad agency industry begins to recover, few plan on staffing up to meet expected higher demand. Combining the "jobless recovery" in the U.S. with the ancient ad industry tradition of understaffing new business, the online recovery...
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E-commerce experts from Wharton and elsewhere offer opinions on pop-ups and pop-unders, saying they are neither always bad nor always good. The future of the ad unit is unclear due to pop-up blocking software. Steve Hall comments...
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As part of quarterly reports, companies are required to discuss potential threats. In its filing last week, LookSmart discussed how MSN had recently tested a new search format in the U.K. that eliminated the directory layer provided by LookSmart. LookSmart...
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Thursday may have started off a bit slow, with about five percent less traffic than average, but when the blackout hit the Midwest, Northeast and populated parts of Canada, Internet activity dropped to about three quarters of what was normal....
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After the New Zealand Commerce Commission issued warnings about Domain Names NZ based on its misleading efforts to encourage domain registrations, the company has agreed to offer refunds to unhappy customers. New Zealand Herald reports. Keith Pieper posts....
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Australian domain name registrations have increased 24 percent since the deregulation of the industry while the number of auDA-accredited registrars has jumped from nine to 19. The brisk trade is increasingly focused on Australia-specific sub-domains. ZDNet Australia reports. Keith Pieper...
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The International Air Transport Industry (IATA) wants dibs on a new .travel gTLD domain extension. But while current round of ICANN applicants is limited to year 2000 applicants, the organization is leveraging negotiations with the alternative New.net registry which currently...
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