A study by PaymentOne indicates people who do not purchase things online might still be hung up on security concerns. What isn't indicated in the released data is whether or not the security concerns arise because of the transaction mechanism...
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A detailed discussion of pop-ups draws on a wide array of research, in the hope of establishing whether or not this format works. Wharton reports. Robert Loch posts. ...
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Dartmouth College has shown that when the very best technology is omnipresent, hidden by its very ubiquity, people use communications differently. This media experiment in the wilderness helps define what media choices people will make and what means marketers may...
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In reaching teachers, study guides are the "incentive of choice" to get classroom instructors to open and respond to email messages. Three brands - History Channel, Polaroid and Boston's Museum of Science - provide case study fodder for this niche...
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iMedia interviews Showtime Networks' online manager, Jordan Berman. He has a fairly diverse portfolio of responsibilities, including online advertising, promotions, search engine marketing, subscription ordering, co-branding opportunities and new technology initiatives. The biggest lesson learned: "The importance of having the...
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Google release a new calculator today, covering some of the distance opened up previously by rival AlltheWeb.com. The company also released a new version of its Google toolbar. CNET reports. Tig Tillinghast reports....
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A new case study reveals that audience targeting on the web actually increases response. Granted, this is a no-brainer but a 2,200 percent increase is nothing to dismiss. Mediapost reports. Steve Hall sings praises for targeting....
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Tied into the September release of the Loonie Tunes movie, Marx Toys has developed Bugs Bunny and Daffy Duck IM buddy toys that are capable of interacting with a computer, enabling them to speak IM messages. The toy can also...
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Microsoft chose the San Francisco office of AKQA to handle its Xbox online advertising, including promotions for titles "Age of Empires" and "Project Gotham Racing 2." Internet.com reports. Tig Tillinghast posts....
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The practice of "Googling" someone or snooping into a person's background by doing a Google search has taken a twist. In what has been dubbed, "Counter-Googling," marketers are using the Internet to snoop into customers’ lives in order to provide...
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Italian-based designer jeans manufacturer Diesel handed global online creative duties to London-based Airlock. The agency will produce creative to run in all of Diesel's 18 markets. This move will not affect the company's relationship with EHS Brann, which handles web...
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Scott Berkun, writes that there's only so much information load a web page can carry, given real estate constraints and limited user attention. UI web reports. Olivier Travers couldn't agree more. ...
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Some early adopters are now experimenting with advertising on syndicated web content. RSS, or Really Simple Syndication, is a now-standard means to deliver a web site or newsletter's content to the desktop via newsreader software. Poynter reports. Steve Hall comments....
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