Robert Loch discusses Kylie's latest lingerie ad, suggesting that it is in fact a pop single promo in disguise. ...
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Teens spend two hours each week reading the Internet or books and magazines for every one hour they spend watching the tube. The reading category does not include email reading or writing, which would have made the proportion even more...
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Online shopping household will increase by about two thirds in the next five years, according to a new Forrester study. 25 million additional households will join today's 38-million-strong online buying household universe. Internet Retailer reports. Tig Tillinghast posts....
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Fleetwood Enterprises, the half-century-old RV maker, chose Draft to bring its media effort up to its potential. Fleetwood said it sees more benefit today in the more measurable media, including its web site, direct marketing and customer relationship management. Fleetwood's...
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Today's iMedia contains a review of the enormous grocery industry's initial and potential future online marketing opportunities. Somewhat underestimated in the past has been the opportunity for comestible companies to use the Internet as a business-to-business channel to market to...
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In an earnings call reporting another loss yesterday, IPG disclosed that it cut staff by about 2,400 since January. As the company took the brunt of its restructuring charges in this past quarter, IPG shop workers hoped that this signified...
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The contextual advertising ball keeps rolling, as MediaPost reports that Quigo signed a deal with Overture. This may indicate that Overture is planning to pursue the smaller and mid-sized publishers that use the Quigo contextual advertising services. Existing content inventory...
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DM News quotes an unnamed "well-placed" source as saying that a lobbying effort is underway from members of the Association for Interactive Marketing to oust its parent group's president and CEO H. Robert Wientzen. DM News reports. Tig Tillinghast posts....
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This is not a Love Song is to be the first film premiered online. BBC reports. Robert Loch comments. ...
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24/7 Real Media, in a effort to further capitalize on the popularity of search engine marketing, has re-branded its paid search division, Website Results, to 24/7 Search. This follows yesterday's announcement in which the company reported a return to a...
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AOL executives want to remove "AOL" from the AOL Time Warner name to -- get this -- protect AOL's brand integrity as the company's once-good name is dragged through the mud in business articles due, to the company's poor performance...
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Exercising the right to terminate its contract with Overture in the event of a competitive acquisition, T-Online severed its relationship with Overture and signed a multi-year deal with Google. CNET reports. Steve Hall comments....
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U.K. based Halifax Insurance is promoting itself with a downloadable desktop character called Howard the Weatherman. Howard is a cartoon version of the corporate personality and will rest in your menu bar and then stroll across your screen to deliver...
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Starbucks pioneered the ambitious practice of offering wireless Internet access but is discovering that it can't break even on charging for the service due to costs with the billing system. Schlotzsky's may be smarter to just give the service away...
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The A.F.L.-C.I.O. is upping pressure on Verizon in labor negotiations by registering names of Verizon customers on a web site who are ready to pledge to switch service to AT&T if talks don't go the workers' way. NYT and Reuters...
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