Paul Soltoff argues that marketers should avoid sending email prior to 9 a.m., in order to avoid the "email rush hour." Clickz reports. Robert Loch comments. ...
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Accor North America, Brookstone , FedEx, Humana and Quantum, all recently signed on with search engine marketing (SEM) agency iCrossing. The company calls its approach to SEM "reverse direct marketing," referring to the fact that it connects companies to people...
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Major ISPs Microsoft and AOL have aligned with the Direct Marketing Association (DMA) against the prospect of a do-not-spam list. The wildly popular do-not-call list sponsored by the FTC has caused a groundswell of support for an email equivalent list....
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Someone somewhere must be falling for this, because the fraudulent spam messages from Nigeria just keep coming at an ever faster pace. Now it seems media outlets like the BBC are unwittingly being used as references of a sort, as...
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From the folks who brought us the washing machine orgasm for women, comes "Foul Feet," an online viral contest where those with the ugliest feet are awarded a new cell phone. The company behind this game is U.K. based Phones4U,...
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Verizon sent out a direct mail piece urging potential customers to join their plan at a special rate. Only they misprinted their toll free number and directed callers to a sex line. Whoops. Wish TV reports. Rick Bruner comments....
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Rich Media provider Viewpoint replaced long time CEO Bob Rice with Jay Amato, former COO of systems integration company Vanstar and head of the Technology Access Action Coalition/ACT, a pro-Microsoft lobbying group. Based on Mr. Amato's connections to Microsoft, it...
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Time Inc's move to a paid online access model has proved to be a success with most sites maintaining traffic levels, and Entertainment Weekly gaining 1,500 new subscribers in two days. Wall Street Journal reports. Steve Hall comments....
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While few people really believed agency billings numbers, the extremely inclusive figures that agencies claimed they spent on behalf of clients, one unintended consequence of the recent Sarbanes-Oxley financial reporting reform act may be to curtail the traditionally bombastic claims....
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Facing plateauing subscriber rolls and slowing revenue growth, online dating services like Match.com are seeking new ways to employ their database matching engines to seek new business niches. Shorn of accounting and acquisition-related charges, several of the larger online dating...
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Red Strip beer is doing a great cross-media campaign on TV and the radio to drive traffic online to their site and eBay. Rick Bruner comments....
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Kaltix, a start up formed by three Stanford University PageRank members, the group advancing the current Google algorithm, is heralding a new approach to search algorithms. Their new formula aims to deliver search results based on individuals needs and interests...
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Yankee Group and Forrester Research predict that broadband will reach nearly 50 percent of U.S. households in the next four years. E-Commerce Times reports. Rick Bruner thinks this may be slightly optimistic, but agrees that the continued pace of broadband...
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RealNetworks and Sprint announced today the introduction of streaming video and audio content on Sprint's PCS mobile phone network, to include news and entertainment programming from the likes of ABC News, NPR, CBS Marketwatch, ABC News and The Weather Channel....
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Having yet to see someone on the email marketing side explain why
the do-not-email list would fail, at least without using flawed arguments, Michael Mayor's recent iMedia piece proves no exception. iMedia Connection reports. Tom Hespos comments....
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Freedom Tobacco is appealing to celebrities to smoke its new brand of cigarettes, Legal, in exchange for a lifetime supply of smokes. CNN reports. Rick Bruner coughs....
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The mind boggles. A Hong Kong fashion company is reportedly rethinking its idea to feature swastikas and other Nazi symbols its new line of clothes. CNN reports. Rick Bruner is uncharacteristically speechless....
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On the advice of lawyers, Merrill Lynch began blocking its employees from outside email services including Hotmail and Yahoo. They join the growing number of companies fearing security issues, legal problems and reductions in worker productivity. Dow Jones reports. Seana...
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A jury awarded Chicago-based Eolas Technologies Inc. about half a billion dollars from Microsoft yesterday for damages stemming from infringement of a patent that specifies how a user might access interactive applications within web pages. AP reports. Tig Tillinghast posts....
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He's back, bigger than ever. Internet retailer TotalRecall2003.com has begun selling t-shirts featuring parodies of the actor's famous one-liners, including: "Hasta la vista, Davis," "It's not a rumor" and "Vote for me if you want to live." Seana Mulcahy reports...
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In an e-mail to advertisers today, Overture announced additional matching options familiar to those already using Google's AdWords program. The new options will include "Broad Match" and "Phrase Match," as well as the ability to exclude keywords that indicate lack...
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