Tracking Email Campaigns on The Cheap

A ClickZ case study describes how a flower seed vendor used a service called ConversionRuler.com to track results from their email campaigns. Among other findings, it's interesting to note that even mailings that are weeks or months old still lead... continue reading »

Most Connections to Be Broadband by June 04

June of next year appears to be the month in which broadband connections will finally outnumbered the slow, according to Andy King, founder of WebReference.com. Center for Media Research reports. Tig Tillinghast posts.... continue reading »

DMA Opts Out of Defining Norms, Publishes Laws Instead

After being publicly embarrassed by most marketing trade publications for their quashing the publication of anti-spam standards for email marketers, the Direct Marketing Association (DMA) today published instead a summary of the many laws covering the topic. MediaPost reports. Tig... continue reading »

Canadians Prove Useful

Canada native Tessa Wegert reviews some of the ways Canadians are becoming a useful audience to online marketers, with one of the highest Internet penetration rates in the world. About 30 million Canadian Internet users reside just north of the... continue reading »

The Way Not to Test Online Ad Effectiveness

Techno Scout wanted to know how well their online advertising was doing in terms of generating online sales, so taking a somewhat extreme approach, they stopped all online advertising for three month. Internet Retailer reports. Robert Loch comments on the... continue reading »

Google Automates Its Own Expansion

Google is upgrading and expanding its AdSense program, where it allows partner sites to host its AdWords paid search listings sales program. In a soft roll-out early in the summer, Google's AdSense started to let other sites add their own... continue reading »

UK 'Innovation': Right Handed Advertising

Robert Loch comments on The Shropshire Star's decision to accept only "right hand" advertising on their website. Hold The Front Page reports. ... continue reading »

BusinessWeek Compiles E-newsletter Tips

BusinessWeek's Digital Manager column collects some best practices advice on putting out a business e-newsletter. It covers the types of content and tone that work, useful vendors and tracking advice. BusinessWeek reports. Tig Tillinghast posts.... continue reading »

McMoms.com Aims to Sell Hamburgers Via Email

McDonald's has relaunched McMoms.com, something it tried originally back in 1994, as an email newsletter to engage mothers with small children. DM News reports. Rick Bruner comments.... continue reading »

'Troubled' Google Placements Likely Self-Healing

MediaPost's Adam Guild sees trouble ahead, fueled by paid search businesses' expansion into contextual ad serving on non-search sites. It is true that the contextual area is fraught with risk, but the examples provided in Guild's story (where ads are... continue reading »

eBay Takes Tough Stance on Searches of Trademarks

AuctionBytes reports that eBay has started attempting to enforce its trademarked name (and several common related phrases) where it has been used as a paid search term. Kevin Lee comments.... continue reading »

UK Firm Produces Internet-Ready Restrooms

Captive View introduces Internet-enabled public restrooms. Indian Television reports. Rick Bruner washes his hands of it.... continue reading »

WordBiz Report Revisits the PDF

With newsletter formatting debates largely relegated to HTML versus text, WordBiz Report Publisher Debbie Weil thoroughly examines the pros and cons of using Adobe's PDF format. Publishers like the control and quality the format provides, but some worry it is... continue reading »