AOL and MSN just signed deals with Careerbuilder.com, for four and five years respectively, to provide job listings to the portals. Monster.com was previously partnering with the sites but would rather market and advertise itself directly than renew the previous...
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Although broadband users only represent for 19 percent of the total adult user base, Scarborough Research found that they account for 31 percent of sales. DM News reports. Robert Loch posts. ...
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Forrester Research projects that U.S. e-commerce spending will more than double in the next four years, accounting for 10 percent of total U.S. consumer spending. Rick Bruner comments....
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Some brands get good mileage out of associations with other brands. United Airlines did well to start promoting Starbucks (thus proving that even the best coffee holds the tinge of bathroom cleaner when stuck in a plane for five hours)...
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Edward Jones, the St. Louis-based online brokerage, kicked off a review for online, direct and creative responsibilities. Consultant Randolph Lindel of Danbury, CT is helping manage the review. PHD USA will continue to handle consumer media planning and buying. AdNews...
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Joe Jaffe reviews some of the things that went right with the "Go RVing" campaign from the Recreation Vehicle Industry Association. A subsidiary of the Richards Group created the ad using Eyeblaster. iMedia reports. Tig Tillinghast posts....
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Ian Oxman quit as co-chair of AIM's Council for Responsible E-Mail Deliverability Committee, citing the DMA's lack of desire for real spam reform. The DMA, parent organization to the AIM, put the long-awaited email best practices guidelines on "indefinite hold"...
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There seems to be a conversion marketing awakening. First Overture decided that so many people were asking for ROI info, that instead of recommending one of the many providers, they'd buy a web analytics firm and roll out their own....
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MarketingProfs' Raj Khera, president of MailerMailer, wrote an eight-point guide to avoiding spam complaints in conducting email marketing. The points include providing alternate means of communication, reminding readers that they subscribed and keeping good sign-up records. MarketingProfs reports. Tig Tillinghast...
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