Overture's marketer interface for managing keyword campaigns will soon allow search campaigns from many platforms - including Google's - to be combined into a single search campaign management tool. CNET reports. Tig Tillinghast comments....
continue reading »
McDonald's Neil Perry shows how online was used in the launch of the fast food giant's new Premium Salads. The campaign needed to stand out to let people know that an everyday brand had something new to say. iMedia reports....
continue reading »
Joseph Jaffe takes a look at sponsorship, discussing how online media can be used to lever, complement and extend offline sponsorship activity. iMedia Connection reports. Robert Loch posts. ...
continue reading »
Media Guardian: Word of mouse
This article provides a good discussion of the key elements of viral marketing, giving insight into how the process works from a marketer's perspective.
The story covers a lot of ground, kicking off with a classic example...
continue reading »
Dave Winer, inventor of the Really Simple Syndication (RSS) standard popularly used to distribute weblog content, may have thought he was putting to rest questions of who should control the standard when he donated the intellectual property of RSS to...
continue reading »
The North Face named San Francisco-based Fluid Inc., its agency of record for online media. The outdoor catalog company hopes to expand its online presence. IAR reports. Tig Tillinghast posts....
continue reading »
Myra Stark, of Saatchi & Saatchi's strategic planning group, examines the new-found respect American society has for the everyman, as seen in reality shows, memoirs of nobodies, post-9/11 everyday heroes, webloggers and The Sims. She recommends applying this to marketing...
continue reading »
NBC will experiment with mini movies this fall -- one to eight minute short films -- spliced among their ad breaks to keep viewers tuned in during the commercials. NYT reports. Rick Bruner comments....
continue reading »
This story outs a range of new techniques being used by spammers to generate profits without selling anything, including spammers using email to drive traffic to websites in order to generate revenue from banner advertising. The Washington Times reports. Robert...
continue reading »
WashingtonPost.com is the latest major publisher to adopt the contextual text ad phenomenon. NYT reports. Rick Bruner comments....
continue reading »
A racy ad spoof for Absolut Hunk, which appeared as product placement in HBO's "Sex and the City," is all the buzz at the moment (one look at the ad copy says why). Ad Age reports. Rick Bruner comments....
continue reading »
Ben Isaacson, former head of the Association for Interactive Marketing and now an email marketing consultant, offers advice on the practice of double opt-in email confirmation in ClickZ. Rick Bruner comments....
continue reading »
Even spontaneity has its time and place. In a wired world, the unscheduled
can be well-planned and well-organized. To what end, however, no one seems
to know. What are quickly becoming known as "flash mobs," composed of
seemingly disparate members of a relatively...
continue reading »
Internet media measurement company comScore announces achieving profitability, securing another $12 million in funding and landing a five-year $18 million client deal. Rick Bruner posts....
continue reading »
Hilton Hotels found in June that more than 10 percent of its bookings came from its web site. Noting that these booking are far more profitable than the many more coming from other online reservations takers, such as Expedia and...
continue reading »
Everyone seems to like a fight. These days half the articles written on Google cover the fight for search domination. Even the Associated Press is getting in on the act. Other media portray Google in a mystical, almost Hollywood star-like...
continue reading »
