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August 2003
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How to Rejuvenate Your Email CampaignDestination CRM provides some tips on how to get the most out of your email campaigns by keeping...Google Makes Move on Indian MarketsGoogle made a foray into four of the most commonly spoken languages in India, the great polyglot country....Taking SEM to the Next LevelIn this article Kevin Lee, CEO of search marketing firm Did-It, provides a detailed look at best search...Email Marketing Faces Slackened Returns, More ProblemsMedia magazine published a lengthy survey of the issues plaguing email marketing today. Plunging response rates and ROI...Business Blogging to Help Search ResultsSome time ago (on May 16th), fellow Up2Speeder Robert Loch wrote, "Blogging helps search results". It seems...Yahoo to Buy FindWhat?Robert Loch speculates that Yahoo will buy FindWhat, citing their current stock price as a the primary reason...Forrester: Most Web Design StinksForrester Research examines some 300 sites on a subjective scale to measure "usability" of design and concludes that...Microsoft Rolls Out New MS.com SearchMicrosoft rolled out a new search function on its Microsoft.com site, replacing the number one problem feature facing...French Air Fleet Victorious at LastAir France won a legal case against they Uruguayan owner of the domain Arifrance.com, a deliberately misspelled version...Wenda Harris Millard Probed for Sales, Online Wisdom Part IITim McHale completes his two-part MediaPost interview with Yahoo Sales Director Wenda Harris Millard. Steve Hall posts....Yahoo in Search of Yodelers For Upcoming TV CampaignYahoo launched a nationwide search for America's best amateur yodelers to star in a new television commercial. Tryouts...Clash of the Titans: Google Takes on eBayRobert Loch discusses the increasing level of competition between eBay and Google. Bloomberg reports. ...Internet Service Taxes May Permanently DisappearThe current ban on Internet taxation may become permanent, as a proposed bill makes its way through the...DMA Ambivalent About Stamping Out SpamThe DMA has again delayed its email marketing guidelines from its subsidiary, the Association for Interactive Marketing. With...Eric Meyer, Guru of CSS, Leaves AOL for ConsultingEric Meyer, author of several books on Cascading Style Sheets, has left his position at AOL Netscape as...More SEM Trends: the Jupiter POVAjay Segal, Avant|Marketer's managing editor, flushes out some of the hottest issues facing the search engine marketing (SEM)...RedPaper Creates Marketplace for Consumer ContentRedPaper has created a marketplace for consumers to sell documents online for prices as low as 2 cents....Overture Makes Move to Dominate Marketer DesktopsOverture's marketer interface for managing keyword campaigns will soon allow search campaigns from many platforms - including Google's...McDonald's Exec Tells of Online Role in Product LaunchMcDonald's Neil Perry shows how online was used in the launch of the fast food giant's new Premium...Getting Sponsorship to Work OnlineJoseph Jaffe takes a look at sponsorship, discussing how online media can be used to lever, complement and...Success in Viral MarketingMedia Guardian: Word of mouse This article provides a good discussion of the key elements of viral marketing, giving...Blog Syndicator in Battle to Control StandardsDave Winer, inventor of the Really Simple Syndication (RSS) standard popularly used to distribute weblog content, may have...North Face Names Fluid Online AORThe North Face named San Francisco-based Fluid Inc., its agency of record for online media. The outdoor catalog...Celebrating the OrdinaryMyra Stark, of Saatchi & Saatchi's strategic planning group, examines the new-found respect American society has for the...NBC Embraces Advertainment BreaksNBC will experiment with mini movies this fall -- one to eight minute short films -- spliced among...Spamming Profitable Without SalesThis story outs a range of new techniques being used by spammers to generate profits without selling anything,...Contextual Text Ads Reach Mainstream MediaWashingtonPost.com is the latest major publisher to adopt the contextual text ad phenomenon. NYT reports. Rick Bruner comments....Absolut Success for Product PlacementA racy ad spoof for Absolut Hunk, which appeared as product placement in HBO's "Sex and the City,"...Double Opt-In DilemmaBen Isaacson, former head of the Association for Interactive Marketing and now an email marketing consultant, offers advice...Spontaneous Mobs Keep AppearingEven spontaneity has its time and place. In a wired world, the unscheduled can be well-planned and well-organized. To...comScore Turns Profit, Secures More FinancingInternet media measurement company comScore announces achieving profitability, securing another $12 million in funding and landing a five-year...Hilton.com Does $109 Million in June, Company Wants MoreHilton Hotels found in June that more than 10 percent of its bookings came from its web site....Google a Fighter One Moment, a Star the NextEveryone seems to like a fight. These days half the articles written on Google cover the fight for...CareerBuilder Gets in Distribution Deals with AOL, MSNAOL and MSN just signed deals with Careerbuilder.com, for four and five years respectively, to provide job listings...Broadband Users Account for 31% of Consumer Sales OnlineAlthough broadband users only represent for 19 percent of the total adult user base, Scarborough Research found that...Forrester Sees Strong Ecommerce Growth ContinuingForrester Research projects that U.S. e-commerce spending will more than double in the next four years, accounting for...Brands Going Steady, Some CohabitatingSome brands get good mileage out of associations with other brands. United Airlines did well to start promoting...Edward Jones Seeks Online, Direct AgencyEdward Jones, the St. Louis-based online brokerage, kicked off a review for online, direct and creative responsibilities. Consultant...'Go RVing' Creative Mixes Old Values, New TechJoe Jaffe reviews some of the things that went right with the "Go RVing" campaign from the Recreation...Stymied AIM Members Quit, Blame DMAIan Oxman quit as co-chair of AIM's Council for Responsible E-Mail Deliverability Committee, citing the DMA's lack of...DoubleClick Signs Conversion Marketing ClientsThere seems to be a conversion marketing awakening. First Overture decided that so many people were asking for...Guide to Avoiding Spam ComplaintsMarketingProfs' Raj Khera, president of MailerMailer, wrote an eight-point guide to avoiding spam complaints in conducting email marketing....Sky's the Limit for Wi-FiBoeing is testing wireless fidelity Internet access on flights. Very, very cool, security concerns not withstanding. Silicon.com reports....TypePad Goes LiveIn what might be a historic moment in online publishing: Six Apart, makers of the popular Moveable Type...Dean Campaign's Online Ad Savvy Raises Ethical QuestionsMSNBC runs a Newsweek story about Democratic presidential candidate Howard Dean that appears next to ads for Dean's...Yahoo Fires Black RocketSeeking a "fresh start," Yahoo fired creative shop Black Rocket and enlisted as the first client for new...LookSmart Targets Small BusinessesDanny Sullivan discusses LookSmart's expansion of their LookListings service that's been designed to better cater to small businesses....Maintain Newsletter DisciplineClickZ publishes a guide to maintaining a sane newsletter production process, whether seeking to reach out to clients...NetPlus Hires, ExpandsOnline marketing firm NetPlusMarketing opened up a Washington-Baltimore corridor office and hired Laureen Peck to head new business... |