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August 2003
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How to Rejuvenate Your Email CampaignDestination CRM provides some tips on how to get the most out of your email campaigns by keeping your audiences subscribed and interested. Robert Loch posts. ... continue reading »Google Makes Move on Indian MarketsGoogle made a foray into four of the most commonly spoken languages in India, the great polyglot country. While Yahoo previously created an English version of its own service for India, Google launched in Bengali, Teluga and Marathi, as well... continue reading »Taking SEM to the Next LevelIn this article Kevin Lee, CEO of search marketing firm Did-It, provides a detailed look at best search practices for e-tail. ClickZ reports. Robert Loch posts. ... continue reading »Email Marketing Faces Slackened Returns, More ProblemsMedia magazine published a lengthy survey of the issues plaguing email marketing today. Plunging response rates and ROI averages on standalone opt-in email campaigns may be related to some of the other problems, such as over-zealous spam filtering. Media Magazine... continue reading »Business Blogging to Help Search ResultsSome time ago (on May 16th), fellow Up2Speeder Robert Loch wrote, "Blogging helps search results". It seems the concept is catching on, making it into the SEO press. While one of the more time-intensive tactics, it may become part... continue reading »Yahoo to Buy FindWhat?Robert Loch speculates that Yahoo will buy FindWhat, citing their current stock price as a the primary reason why they should. ... continue reading »Forrester: Most Web Design StinksForrester Research examines some 300 sites on a subjective scale to measure "usability" of design and concludes that most sites are designed poorly. Rick Bruner comments.... continue reading »Microsoft Rolls Out New MS.com SearchMicrosoft rolled out a new search function on its Microsoft.com site, replacing the number one problem feature facing one of the most trafficked sites in the world. The new search program, again using all-Microsoft technologies, returns results that seem quite... continue reading »French Air Fleet Victorious at LastAir France won a legal case against they Uruguayan owner of the domain Arifrance.com, a deliberately misspelled version of the France's state carrier's own site. This is the latest in a series of successful "typosquatting" cases brought before the UN... continue reading »Wenda Harris Millard Probed for Sales, Online Wisdom Part IITim McHale completes his two-part MediaPost interview with Yahoo Sales Director Wenda Harris Millard. Steve Hall posts.... continue reading »Yahoo in Search of Yodelers For Upcoming TV CampaignYahoo launched a nationwide search for America's best amateur yodelers to star in a new television commercial. Tryouts will be held in eight cities across the nation with 24 winners receiving $10,000 and an appearance in the commercial. DigitalRepublic reports.... continue reading »Clash of the Titans: Google Takes on eBayRobert Loch discusses the increasing level of competition between eBay and Google. Bloomberg reports. ... continue reading »Internet Service Taxes May Permanently DisappearThe current ban on Internet taxation may become permanent, as a proposed bill makes its way through the Senate Commerce Committee. The bill proposes a permanent ban on Internet service taxes, an elimination of multi-state taxation for items bought over... continue reading »DMA Ambivalent About Stamping Out SpamThe DMA has again delayed its email marketing guidelines from its subsidiary, the Association for Interactive Marketing. With so many delays, it appears as though the DMA is unable put a damper on one of the main tactics used by... continue reading »Eric Meyer, Guru of CSS, Leaves AOL for ConsultingEric Meyer, author of several books on Cascading Style Sheets, has left his position at AOL Netscape as "standards evangelist" to set up his own consultancy. Rick Bruner comments.... continue reading »More SEM Trends: the Jupiter POVAjay Segal, Avant|Marketer's managing editor, flushes out some of the hottest issues facing the search engine marketing (SEM) marketplace with Jupiter Research's lead e-marketing analyst Gary Stein. Overall, the interview is worth a read, touching on key SEM trends, including... continue reading »RedPaper Creates Marketplace for Consumer ContentRedPaper has created a marketplace for consumers to sell documents online for prices as low as 2 cents. Wired reports. Rick Bruner comments.... continue reading »Overture Makes Move to Dominate Marketer DesktopsOverture's marketer interface for managing keyword campaigns will soon allow search campaigns from many platforms - including Google's - to be combined into a single search campaign management tool. CNET reports. Tig Tillinghast comments.... continue reading »McDonald's Exec Tells of Online Role in Product LaunchMcDonald's Neil Perry shows how online was used in the launch of the fast food giant's new Premium Salads. The campaign needed to stand out to let people know that an everyday brand had something new to say. iMedia reports.... continue reading »Getting Sponsorship to Work OnlineJoseph Jaffe takes a look at sponsorship, discussing how online media can be used to lever, complement and extend offline sponsorship activity. iMedia Connection reports. Robert Loch posts. ... continue reading »Success in Viral MarketingMedia Guardian: Word of mouse This article provides a good discussion of the key elements of viral marketing, giving insight into how the process works from a marketer's perspective. The story covers a lot of ground, kicking off with a classic example... continue reading »Blog Syndicator in Battle to Control StandardsDave Winer, inventor of the Really Simple Syndication (RSS) standard popularly used to distribute weblog content, may have thought he was putting to rest questions of who should control the standard when he donated the intellectual property of RSS to... continue reading »North Face Names Fluid Online AORThe North Face named San Francisco-based Fluid Inc., its agency of record for online media. The outdoor catalog company hopes to expand its online presence. IAR reports. Tig Tillinghast posts.... continue reading »Celebrating the OrdinaryMyra Stark, of Saatchi & Saatchi's strategic planning group, examines the new-found respect American society has for the everyman, as seen in reality shows, memoirs of nobodies, post-9/11 everyday heroes, webloggers and The Sims. She recommends applying this to marketing... continue reading »NBC Embraces Advertainment BreaksNBC will experiment with mini movies this fall -- one to eight minute short films -- spliced among their ad breaks to keep viewers tuned in during the commercials. NYT reports. Rick Bruner comments.... continue reading »Spamming Profitable Without SalesThis story outs a range of new techniques being used by spammers to generate profits without selling anything, including spammers using email to drive traffic to websites in order to generate revenue from banner advertising. The Washington Times reports. Robert... continue reading »Contextual Text Ads Reach Mainstream MediaWashingtonPost.com is the latest major publisher to adopt the contextual text ad phenomenon. NYT reports. Rick Bruner comments.... continue reading »Absolut Success for Product PlacementA racy ad spoof for Absolut Hunk, which appeared as product placement in HBO's "Sex and the City," is all the buzz at the moment (one look at the ad copy says why). Ad Age reports. Rick Bruner comments.... continue reading »Double Opt-In DilemmaBen Isaacson, former head of the Association for Interactive Marketing and now an email marketing consultant, offers advice on the practice of double opt-in email confirmation in ClickZ. Rick Bruner comments.... continue reading »Spontaneous Mobs Keep AppearingEven spontaneity has its time and place. In a wired world, the unscheduled can be well-planned and well-organized. To what end, however, no one seems to know. What are quickly becoming known as "flash mobs," composed of seemingly disparate members of a relatively... continue reading »comScore Turns Profit, Secures More FinancingInternet media measurement company comScore announces achieving profitability, securing another $12 million in funding and landing a five-year $18 million client deal. Rick Bruner posts.... continue reading »Hilton.com Does $109 Million in June, Company Wants MoreHilton Hotels found in June that more than 10 percent of its bookings came from its web site. Noting that these booking are far more profitable than the many more coming from other online reservations takers, such as Expedia and... continue reading »Google a Fighter One Moment, a Star the NextEveryone seems to like a fight. These days half the articles written on Google cover the fight for search domination. Even the Associated Press is getting in on the act. Other media portray Google in a mystical, almost Hollywood star-like... continue reading »CareerBuilder Gets in Distribution Deals with AOL, MSNAOL and MSN just signed deals with Careerbuilder.com, for four and five years respectively, to provide job listings to the portals. Monster.com was previously partnering with the sites but would rather market and advertise itself directly than renew the previous... continue reading »Broadband Users Account for 31% of Consumer Sales OnlineAlthough broadband users only represent for 19 percent of the total adult user base, Scarborough Research found that they account for 31 percent of sales. DM News reports. Robert Loch posts. ... continue reading »Forrester Sees Strong Ecommerce Growth ContinuingForrester Research projects that U.S. e-commerce spending will more than double in the next four years, accounting for 10 percent of total U.S. consumer spending. Rick Bruner comments.... continue reading »Brands Going Steady, Some CohabitatingSome brands get good mileage out of associations with other brands. United Airlines did well to start promoting Starbucks (thus proving that even the best coffee holds the tinge of bathroom cleaner when stuck in a plane for five hours)... continue reading »Edward Jones Seeks Online, Direct AgencyEdward Jones, the St. Louis-based online brokerage, kicked off a review for online, direct and creative responsibilities. Consultant Randolph Lindel of Danbury, CT is helping manage the review. PHD USA will continue to handle consumer media planning and buying. AdNews... continue reading »'Go RVing' Creative Mixes Old Values, New TechJoe Jaffe reviews some of the things that went right with the "Go RVing" campaign from the Recreation Vehicle Industry Association. A subsidiary of the Richards Group created the ad using Eyeblaster. iMedia reports. Tig Tillinghast posts.... continue reading »Stymied AIM Members Quit, Blame DMAIan Oxman quit as co-chair of AIM's Council for Responsible E-Mail Deliverability Committee, citing the DMA's lack of desire for real spam reform. The DMA, parent organization to the AIM, put the long-awaited email best practices guidelines on "indefinite hold"... continue reading »DoubleClick Signs Conversion Marketing ClientsThere seems to be a conversion marketing awakening. First Overture decided that so many people were asking for ROI info, that instead of recommending one of the many providers, they'd buy a web analytics firm and roll out their own.... continue reading »Guide to Avoiding Spam ComplaintsMarketingProfs' Raj Khera, president of MailerMailer, wrote an eight-point guide to avoiding spam complaints in conducting email marketing. The points include providing alternate means of communication, reminding readers that they subscribed and keeping good sign-up records. MarketingProfs reports. Tig Tillinghast... continue reading »Sky's the Limit for Wi-FiBoeing is testing wireless fidelity Internet access on flights. Very, very cool, security concerns not withstanding. Silicon.com reports. Rick Bruner's knees get wobbly.... continue reading »TypePad Goes LiveIn what might be a historic moment in online publishing: Six Apart, makers of the popular Moveable Type blog publishing software (which we use to produce Up2Speed), finally released TypePad, its web-based blog publishing platform. Rick Bruner reports.... continue reading »Dean Campaign's Online Ad Savvy Raises Ethical QuestionsMSNBC runs a Newsweek story about Democratic presidential candidate Howard Dean that appears next to ads for Dean's campaign. Rick Bruner wonders if this is just a coincidence and, suspecting not, raises questions about the journalistic ethics of this practice.... continue reading »Yahoo Fires Black RocketSeeking a "fresh start," Yahoo fired creative shop Black Rocket and enlisted as the first client for new WPP firm Soho Square. The $40 million account will be helped along by other firms within the WPP network, according to Soho... continue reading »LookSmart Targets Small BusinessesDanny Sullivan discusses LookSmart's expansion of their LookListings service that's been designed to better cater to small businesses. Previously, the deep listings were offered only to large companies. ClickZ reports, Robert Loch posts. ... continue reading »Maintain Newsletter DisciplineClickZ publishes a guide to maintaining a sane newsletter production process, whether seeking to reach out to clients or merely communicating internally. It requires "inflicting discipline" on many others. ClickZ reports. Tig Tillinghast posts.... continue reading »NetPlus Hires, ExpandsOnline marketing firm NetPlusMarketing opened up a Washington-Baltimore corridor office and hired Laureen Peck to head new business efforts. MediaPost reports. Tig Tillinghast posts.... continue reading » |