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July 2003
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AOL Introduces AOL JournalsLast week we commented that About.com was the biggest publisher of weblogs with its new deal with Moveable Type. That didn't last long. AOL now introduces weblogging to its members with AOL Journals. Jeff Jarvis gets an inside look. Steve... continue reading »Microsoft Claims Patents on IM Translation, Web Query MethodMicrosoft was recently awared two patents, one on translating instant messaging into foreign languages, and one on an improved search results technique (grouping related results according to themes). Olivier Travers comments.... continue reading »Match.com Features "Dream Date" Promo With Regis & KellyMatch.com and "Live With Regis and Kelly" team up with third-tier celebrity dating contest. Zap2It reports. Rick Bruner comments.... continue reading »Spam Really Does Make Your P3nis Bigger!The NYT lovingly praises the effectiveness of the spam business (again). Apparently you actually can get rich quick, or so they'd have you believe. Rick Bruner comments.... continue reading »The Case for Orbitz' Pop UndersJoseph Jaffe at iMedia interviews Mark Rattin, creative director at Otherwise Inc., who worked on Orbitz' interactive pop-unders. A "Light the Fireworks" creative run on July 4 got great results. And these ads lead to better brand recall than TV.... continue reading »Overture and MSN Broaden Their RelationshipOverture has extended its existing paid placement search agreement to provide search results to users of MSN Search, which is accessible through Microsoft's Internet Explorer browser software, in the United Kingdom, Germany, France, Japan and South Korea through December 2004.... continue reading »Classmates TV Show LaunchedClassmates.com will this week launch its reality TV show, which will intially have 45% national coverage. Ad Age reports. Robert Loch comments. ... continue reading »Interactive Television Part ThreeRecent interactive television efforts may actually stick this time as a whole new generation of non-couch potato, multitasking clickers begin to out number those that prefer passivity. NYT reports. Steve Hall comments.... continue reading »Picture Messaging to Rise Sharply in the UKResearch from Mediaedge:cia predicts usage of picture messaging to double over the next five months in the UK. Brand Republic reports. Robert Loch comments, adding predictions of his own.... continue reading »MSNBC Launches Sponsored Links ProgramMSNBC launches Sprinks content-targeted sponsorship links program to serve ads throughout the site. MediaPost reports. Steve Hall comments.... continue reading »The Boss's E-Type at Stake in Viral EmailAn employee bets his boss that he can get half a million visitors to check out their web site, ww1.airmiles.co.uk , in the next 10 days. At stake: the boss's Jaguar. Visits to the site also make donations to the... continue reading »E-Influencers Quick to Spread Online RumorsBurson-Marstellar finds 81% of Internet opinion leaders forward rumors having to do with a company, a brand, or an executive. Digital Republic reports. Steve Hall comments.... continue reading »Coremetrics Buys WebCriteriaCoremetrics has bought website optimising firm, WebCriteria. IAR reports, Robert Loch comments. ... continue reading »Up2Speed's I-Blog Discussion List Launches TodayDon't be the last one to find out about the business and marketing benefits of weblogs. Join the first-of-its-kind Up2Speed I-Blog discussion list moderated by Rick Bruner and find out how weblogs can change your business.... continue reading »Weblogs Enter the WorkplaceWeblogs creep further into the workplace often with notable results. New York Times Reports. Steve Hall raves.... continue reading »John Robb Has Left the Userland BuildingJohn Robb has left blog publishing software company Userland as CEO and president. He commented (prematurely) on his departure, and shortly thereafter his blog, hosted on the Userland system, mysteriously vanished from the Internet. Dave Winer reports. Steve Hall comments.... continue reading »Online Ad Spend Set to Rise to Pre-Boom LevelsThe eMarketing Advertising Spending Report, due for release this week, is predicting 4.8% growth this year taking total spend to $6.3 billion. This figure is set to rise to $8.1 billion by 2006. Media Post Reports. Robert Loch posts.... continue reading »Guardian Introduces Subscription ModelThe Guardian has today introduced a subscription service consisting of a range of news content offering. Robert Loch comments. ... continue reading »Asian Americans Top Ethnic Group for Online BuyingAsian Americas are the top demographic group when it comes to online shopping. Their younger age and wealthier status is the driver behind that ranking. Internet Retailer reports. Steve Hall comments.... continue reading »Federal 'Do Not Call List' Tops Web Searches for 2nd WeekSearches related to the Federal 'Do Not Call' list top the list of queries on Lycos, Yahoo and Google for a second week. Telemarketers, your days are numbered. Lycos press release reports. Robert Loch comments.... continue reading »WSJ Says TV Ads Online to Be All the RageAdvertisers are pushing to repurpose TV commercials on the Net, according to this WSJ article. Rick Bruner is not convinced.... continue reading »McDonald's Rolls out More WiFiAfter a successful experiment serving wireless Internet access with its shakes and fries in 10 NYC stores, McDonald's has announced plans to expand the experiment to another 75 stores in the San Francisco area. Reuters reports.... continue reading »An Industry UpdateAn update on the state of the industry. Spend is up. Search is king. E-mail is struggling. Creative needs to get creative. Channel Seven reports. Steve Hall comments.... continue reading »Yahoo Q2 Earnings Expected to Confirm Ad RecoveryYahoo will release its Q2 numbers tomorrow giving credence to the trend towards a recovery in online advertising spend. Revenue is expected to be between $295 and $315 million. IAR reports. Steve Hall comments.... continue reading »Congress Hears Spam Costs U.S. Businesses $10 Billion a YearLost productivity, bandwidth costs, money spent on anti-spam tools were just some of the real costs cited that spam is having on businesses in a report to Congress today. AP reports. Rick Bruner comments.... continue reading »How Microsoft Views Employee BlogsMicrosoft has taken a surprisingly light hand when it comes to policy concerning the more than 100 employees who maintain personal weblogs that sometimes talk about their work. Meanwhile, company executives are getting into the blogging act and the software... continue reading »Date Set for Industry-wide Spam SummitFor the first time representatives from ISP, direct marketing, and anti-spam sector are coming together to discuss ways to block spam while ensuring that "legitimate" e-mail is successfully delivered into inboxes. The event is set for July 16in Palo Alto,... continue reading »General Mills Launches Trix Great Train RobberyGeneral Mills rejuvinates the Trix cereal brand with a cross-media campaign including an online whodunit advertainment game. MediaPost reports. Steve Hall comments.... continue reading »Google Dance Syndrome Part 2The 2nd part of search engine expert Danny Sullivan's look at Google monthly index update, and the effect it has on the different parts of the online community. ClickZ reports. Robert Loch comments. ... continue reading »The Internet is Sh*tThere is life outside the Internet. Mystery website reports. Steve Hall comments.... continue reading »Fun With Beef and Other AdvergamesProfile on advergame sector, including activities of Toronto-based Splashworks.com design shop and America's Beef Producers' game for teenage girls. Forrester says advergames will be a $1 billion industry by 2005. Toronto Globe and Mail reports. Rick Bruner comments.... continue reading »DMA Chickens Out on Defining SpamThe Direct Marketing Association has reportedly chickened out on given a definition to "spam" in its long-awaited email marketing best practices document, DM News reports. Meanwhile, AOL has redefined spam to include instant messaging. DM News and CNET report. Rick... continue reading »Consumer Report Reports on SpamConsumer Report has big coverage on how to protect yourself from spam, including its top picks for spam filtering software. Rick Bruner comments.... continue reading »24/7 Spanked in Court Trying to Defend Patent Against Atlas DMT24/7 Real Media lost a court battle against aQuantive (parent to Atlas DMT and Avenue A) trying to defend its broad patent on ad serving technology. IAR reports. Rick Bruner comments.... continue reading »Make Your Brand Relevant OnlineMake sure you properly research how you plan to represent your brand online before you launch your website. MarketingProfs reports. Steve Hall comments.... continue reading »Online Surveys Challenge Data IntegrityOnline surveys are flaky. We all know it. Here's first-hand experience to demonstrate that. NYT reports. Rick Bruner comments.... continue reading »Looksmart Expands Paid Inclusion Service for Small BusinessesLooksmart has expanded its paid inclusion program for small businesses to include all the pages in their site. IAR and a press release report. Rick Bruner comments.... continue reading »The Importance of Search Engine MarketingSearch engine marketing should be the first thing you do, not that last. Jim Meskauskas writes in iMediaConnection. Steve Hall comments.... continue reading »Closing the Sale Via EmailNothing earthshattering here, but solid advice on email marketing best practices. Ron Evans writes in Business Evolved. Rick Bruner posts.... continue reading »Microsoft Set to Challenge Google for Search DominanceMicrosoft is apparently hard at work on a new search algorithm set to out-Google Google. Hmmm. ZDNet reports. Rick Bruner doubts.... continue reading »Yahoo Q2 Earnings Meet ExpectationsYahoo meets expectations with $321.4 million in revenue for Q2. CNET reports. Steve Hall posts.... continue reading »Rich Media, a Blessing and a CurseRich media is the present and future of online advertising, presently accounting for 25% or more of all ads served by DoubleClick and Bluestreak. The only problem is...advertisers. TurboAds reports. Rick Bruner comments.... continue reading »Jupiter Mooning Over . . . UsJupiter Research's lead online advertising analyst Gary Stein apparently loves Up2Speed. Rick Bruner gloats shamelessly.... continue reading »McD WirelessMcDonald's, in support of its new move towards offering WiFi Internet access in many of its restaurants, has recently launched a web site in support of the initiative. Rick Bruner comments.... continue reading »Will Muris Lead the Charge for a Do-Not Spam List?Federal Trade Commission Chairman Timothy J. Muris is rumored to be considering a Do Not Spam list, similar to the extermely popular Do Not Call list presently wreaking havoc on the telemarking industry. Washington Post reports. Robert Loch comments.... continue reading »Advice on Planning a Google Adwords CampaignIn this column Tessa Wegert provides us with some decent advice straight from the campaign front. Well worth a read if you use Adwords - the article contains some solid tips on choosing keywords, and creating ads. ClickZ reports.... continue reading »How Cartoon Network Interacts with Kids OnlineIn this iMedia interview, Mindy Stockfield, director of marketing for the Cartoon Network, shares her insights regarding how to engage kids online. She compares interactive web sites and games to the use of toys in cartoons. Olivier Travers comments.... continue reading »Puerto Rico Fast Becoming Digitally ConnectedPuerto Rico is fast becoming a highly connected society with 61% online and $245 million spent in online purchases for 2002. eMarketer reports. Steve Hall posts.... continue reading »PointRoll Gets Fat With FatBoyPointRoll's FatBoy is taking off as a rich media format striking deals with AOL, MSN, and Yahoo. MediaPost reports. Steve Hall comments.... continue reading » |