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July 2003
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AOL Introduces AOL JournalsLast week we commented that About.com was the biggest publisher of weblogs with its new deal with Moveable...Microsoft Claims Patents on IM Translation, Web Query MethodMicrosoft was recently awared two patents, one on translating instant messaging into foreign languages, and one on an...Match.com Features "Dream Date" Promo With Regis & KellyMatch.com and "Live With Regis and Kelly" team up with third-tier celebrity dating contest. Zap2It reports. Rick Bruner...Spam Really Does Make Your P3nis Bigger!The NYT lovingly praises the effectiveness of the spam business (again). Apparently you actually can get rich quick,...The Case for Orbitz' Pop UndersJoseph Jaffe at iMedia interviews Mark Rattin, creative director at Otherwise Inc., who worked on Orbitz' interactive pop-unders....Overture and MSN Broaden Their RelationshipOverture has extended its existing paid placement search agreement to provide search results to users of MSN Search,...Classmates TV Show LaunchedClassmates.com will this week launch its reality TV show, which will intially have 45% national coverage. Ad Age...Interactive Television Part ThreeRecent interactive television efforts may actually stick this time as a whole new generation of non-couch potato, multitasking...Picture Messaging to Rise Sharply in the UKResearch from Mediaedge:cia predicts usage of picture messaging to double over the next five months in the UK....MSNBC Launches Sponsored Links ProgramMSNBC launches Sprinks content-targeted sponsorship links program to serve ads throughout the site. MediaPost reports. Steve Hall comments....The Boss's E-Type at Stake in Viral EmailAn employee bets his boss that he can get half a million visitors to check out their web...E-Influencers Quick to Spread Online RumorsBurson-Marstellar finds 81% of Internet opinion leaders forward rumors having to do with a company, a brand, or...Coremetrics Buys WebCriteriaCoremetrics has bought website optimising firm, WebCriteria. IAR reports, Robert Loch comments. ...Up2Speed's I-Blog Discussion List Launches TodayDon't be the last one to find out about the business and marketing benefits of weblogs. Join the...Weblogs Enter the WorkplaceWeblogs creep further into the workplace often with notable results. New York Times Reports. Steve Hall raves....John Robb Has Left the Userland BuildingJohn Robb has left blog publishing software company Userland as CEO and president. He commented (prematurely) on his...Online Ad Spend Set to Rise to Pre-Boom LevelsThe eMarketing Advertising Spending Report, due for release this week, is predicting 4.8% growth this year taking total...Guardian Introduces Subscription ModelThe Guardian has today introduced a subscription service consisting of a range of news content offering. Robert Loch...Asian Americans Top Ethnic Group for Online BuyingAsian Americas are the top demographic group when it comes to online shopping. Their younger age and wealthier...Federal 'Do Not Call List' Tops Web Searches for 2nd WeekSearches related to the Federal 'Do Not Call' list top the list of queries on Lycos, Yahoo and...WSJ Says TV Ads Online to Be All the RageAdvertisers are pushing to repurpose TV commercials on the Net, according to this WSJ article. Rick Bruner is...McDonald's Rolls out More WiFiAfter a successful experiment serving wireless Internet access with its shakes and fries in 10 NYC stores, McDonald's...An Industry UpdateAn update on the state of the industry. Spend is up. Search is king. E-mail is struggling. Creative...Yahoo Q2 Earnings Expected to Confirm Ad RecoveryYahoo will release its Q2 numbers tomorrow giving credence to the trend towards a recovery in online advertising...Congress Hears Spam Costs U.S. Businesses $10 Billion a YearLost productivity, bandwidth costs, money spent on anti-spam tools were just some of the real costs cited that...How Microsoft Views Employee BlogsMicrosoft has taken a surprisingly light hand when it comes to policy concerning the more than 100 employees...Date Set for Industry-wide Spam SummitFor the first time representatives from ISP, direct marketing, and anti-spam sector are coming together to discuss ways...General Mills Launches Trix Great Train RobberyGeneral Mills rejuvinates the Trix cereal brand with a cross-media campaign including an online whodunit advertainment game. MediaPost...Google Dance Syndrome Part 2The 2nd part of search engine expert Danny Sullivan's look at Google monthly index update, and the effect...The Internet is Sh*tThere is life outside the Internet. Mystery website reports. Steve Hall comments....Fun With Beef and Other AdvergamesProfile on advergame sector, including activities of Toronto-based Splashworks.com design shop and America's Beef Producers' game for teenage...DMA Chickens Out on Defining SpamThe Direct Marketing Association has reportedly chickened out on given a definition to "spam" in its long-awaited email...Consumer Report Reports on SpamConsumer Report has big coverage on how to protect yourself from spam, including its top picks for spam...24/7 Spanked in Court Trying to Defend Patent Against Atlas DMT24/7 Real Media lost a court battle against aQuantive (parent to Atlas DMT and Avenue A) trying to...Make Your Brand Relevant OnlineMake sure you properly research how you plan to represent your brand online before you launch your website....Online Surveys Challenge Data IntegrityOnline surveys are flaky. We all know it. Here's first-hand experience to demonstrate that. NYT reports. Rick Bruner...Looksmart Expands Paid Inclusion Service for Small BusinessesLooksmart has expanded its paid inclusion program for small businesses to include all the pages in their site....The Importance of Search Engine MarketingSearch engine marketing should be the first thing you do, not that last. Jim Meskauskas writes in iMediaConnection....Closing the Sale Via EmailNothing earthshattering here, but solid advice on email marketing best practices. Ron Evans writes in Business Evolved. Rick...Microsoft Set to Challenge Google for Search DominanceMicrosoft is apparently hard at work on a new search algorithm set to out-Google Google. Hmmm. ZDNet reports....Yahoo Q2 Earnings Meet ExpectationsYahoo meets expectations with $321.4 million in revenue for Q2. CNET reports. Steve Hall posts....Rich Media, a Blessing and a CurseRich media is the present and future of online advertising, presently accounting for 25% or more of all...Jupiter Mooning Over . . . UsJupiter Research's lead online advertising analyst Gary Stein apparently loves Up2Speed. Rick Bruner gloats shamelessly....McD WirelessMcDonald's, in support of its new move towards offering WiFi Internet access in many of its restaurants, has...Will Muris Lead the Charge for a Do-Not Spam List?Federal Trade Commission Chairman Timothy J. Muris is rumored to be considering a Do Not Spam list, similar...Advice on Planning a Google Adwords CampaignIn this column Tessa Wegert provides us with some decent advice straight from the campaign front. Well worth...How Cartoon Network Interacts with Kids OnlineIn this iMedia interview, Mindy Stockfield, director of marketing for the Cartoon Network, shares her insights regarding how...Puerto Rico Fast Becoming Digitally ConnectedPuerto Rico is fast becoming a highly connected society with 61% online and $245 million spent in online...PointRoll Gets Fat With FatBoyPointRoll's FatBoy is taking off as a rich media format striking deals with AOL, MSN, and Yahoo. MediaPost... |