OJR: Newspaper Web Sites Struggle to Attract Younger Readers
This Online Journalism Review piece provides an in depth look at how some newspaper websites are mixing it up in an attempt to attract young readers. Those finding success appear to be...
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Best Buy modeled its new web site after its weekly Sunday supplement with the typical price and item format. As boring as the Sunday supplement may be, it is a successful marketing staple for retailers. It just makes sense to...
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Mediapost asked some very good questions to the Nielsen people about the relative merits of the new Arbitron Portable People Meter technology versus their own People Meter system. MediaPost reports. Tig Tillinghast comments....
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Al DiGuido takes on the unpopular and extremely difficult task of trying to rally support against the wildly growing Do Not Call Registry and a possible future email equivalent. In a comprehensive and sometimes desperate-sounding plea, he makes the argument...
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Karin Robertson has taken branding to the extreme. The PETA (People for the Ethical Treatment of Animals) employee legally changed her name to GoVeg.com, one of PETA's website addresses. Yahoo reports. Steve Hall supports....
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In today's MediaPost, Tim McHale interviews Yahoo Sales Director, Wenda Harris Millard. Millard has been in both the traditional and interactive side of the business for 28 years. MediaPost reports. Steve Hall posts....
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High Rankings Advisor gives a practical, if basic, look at how to improve merchant feeds on Froogle. Olivier Travers comments that ecommerce sites might find it worthwhile to test Google's shopping engine, even though traffic is likely to be sparse...
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In the last month, the Recording Industry Association of America (RIAA) sent more than 1,000 subpoenas to more than a dozen ISPs and universities, attempting to obtain the names of file swappers. Many of these access providers are put in...
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SearchEngineWatch posted an interesting analysis on how Yahoo is focusing more on news. SearchEngineWatch reports. Rick Bruner comments....
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While Google is mum about IPO plans, the company has stated that any IPO would not happen until at least 2004. Mercury News reports. Steve Hall posts....
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Reporting a poor financial quarter, giant ad holding company Havas will reverse its long-standing merger binge and consolidate redundant operations. A detailed plan will be announced on September 18, according to a company release. AdWeek reports. Tig Tillinghast posts....
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Ted Meisel, CEO of Overture, predicted Wednesday that the average cost per click across their network is likely to rise 25 percent. Reuters reports. Robert Loch posts. ...
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Anti-spam measures are affecting legitimate email marketers. Permission marketers are fighting back with spam-filter consultants, RSS, PR and more. Inc.com reports. Rick Bruner comments....
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