ClickZ's email experts use their anniversary column to summarize their best tips on conducting business-to-business email campaigns. Much of the advice involves adding traditional marketing disciplines to the email medium. ClickZ reports. Tig Tillinghast posts....
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BURST! Media has released a study of 3,300 web users to determine email habits and the perception of spam. Over 70 percent of respondents say they would not purchase a product from a spam email and 53.5 percent say spam...
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This morning, in an earnings conference call, Omnicom confirmed its acquisition of Agency.com from Seneca Investments. Terms of the deal were not disclosed. AdWeek reports. Steve Hall posts....
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Jupiter Research predicts that search advertising will amount to 29 percent of all online ad spending, up from only 10 percent two years ago. IAR reports. Rick Bruner comments....
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The price will be $100 million, exactly, with the option to purchase another $25 million in seven-year convertible notes. Priceline said that its first debt issuance will be used for the catch-all purposes of "general and strategic purposes and as...
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Gary Ruskin's Commercial Alert organization might be dismissed by major advertisers as a nutty, anti-corporate blip, except for the fact that it has been extremely successful in limiting the placement of ads in new venues, particularly online. Washington Post reports....
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PG-13 skin magazine FHM, entered a partnership with VegasHotSpots.com to provide an inside look at the city's attractions and nightlife. MediaPost reports. Steve Hall comments....
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Twenty state legislatures have now voted through versions of a multi-state sales tax law that would tax all goods sold to or from these jurisdictions. Now that the 20th state has joined on, pushing the total population under those states...
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Terry Heaton does a great job highlighting the differences between the Internet and TV audiences. TVSPY reports. Robert Loch comments....
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The Economist moves its unblinking analytical eye over the Yahoo/Overture acquisition, possibly putting to rest the questions surrounding the motives behind the deal. According to the report, Yahoo purchased Overture simply because it didn't like having 20 percent of its...
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Brylcreem is launching an interactive picture campaign with MTV that will include an online viral component for its Next Generation Ultra Gel Brand. BrandRepublic reports. Steve Hall posts....
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Why do I keep volunteering to cover these conferences? (Why do I keep using rhetorical questions, when I know that Tig hates them?) Covering conferences is hard work, not like just sitting around my spare bedroom making snarky comments about...
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