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July 25th, 2003
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Planners Worry Paid Search 'Boot Strap' May Become 'Wedgie'Jim Meskauskas points out in an OnlineSpin article that, while many planners are plowing ever-greater proportions of their...Cable Outpaces DSL as Primary Method of Broadband AccessThis month's Bandwidth report from WebsiteOptimization found cable to have 67 to 105 percent more users that DSL....TV Firm's Study: TV Is GreatThe Television Bureau of Advertising asked audiences which media they thought best for advertising perceptions, finding to its...How the FTC Used $0 to Launch Hugely Successful DNC RegistryClickZ's Rebecca Lieb writes an exhaustive and insightful account of how the Federal Trade Commission won unprecedented success...Yahoo Uses IM as Viral Vehicle in TaiwanYahoo Kimo, Taiwan's Internet media giant, pushed its "IMVironment" to online marketers. The program gives advertisers the ability...DMA to Marketers: EU, Doom On the WayThe Direct Marketing Association notified members that the new EU privacy law takes affect in October. The measure...AOL May Have Hyped Subscriber FiguresFollowing this weeks revenue and profit announcements from AOL, the company is now suspected of having inflated its...Looking Beyond Averages Can Improve Your SEM ResultsKevin Lee writes an illustrative piece on why it is very dangerous to take averages at face value...Readers Outnumber Bloggers Two-to-OneAccording to Blogcount, about 2.5 million people actively write their own blog, the online web journals that have...As Net DM Accelerates, Offline DM Firm Lays Off 1,000Cuts made late last year proved insufficient for Quebecor, the world's largest printer and user of the U.S....Offline Slap Game Turned Into Online Viral GameU.K.-based design agency NowWashYourHands released the viral game Slaps. The game mirrors the real-world slap game in which...Aussies Consider Sending Spammers to JailA new Australian anti-spam measure keeps the offenses and penalties in the civil arena, but sponsors apparently used...Online Ad Industry Regaining Bragging RightsBusiness Week is singing the praises of online advertising once again, confirming that an industry recovery is underway....aQuantive Joins Those Toasting Quarterly ProfitsaQuantive, parent company to ad server firm Atlas DMT and cyber agency Avenue A, reported a Q2 profit...The Butler Didn't Do ItAsk Jeeves, unhappy with its fifth-place search engine market share status, will be dropping their ubiquitous butler character...eBay Reports Big Profits on Half a Billion in Quarterly RevenueeBay reports great quarterly results: consolidated Q2-03 net revenues of $509.3 million, up 91 percent year-over-year; record pro...Google Updates Adwords Account InterfaceGoogle just introduced a much more powerful and convenient interface to its AdWords program. With usability improvements such...Amazon.com Syndicates Content in RSS FormatAmazon.com now provides RSS feeds based on categories, subcategories and search results. Olivier Travers comments approvingly....Siggraph Honors the (Young) Grandpa of Rich MediaVRML and rich media pioneer Sam Chen wins the prestigious Best Animated Short for the Siggraph 2003 Electronic...Companies Experiment With AI Customer SupportOddcast and ALICE AI Foundation are among those promoting the use of artificially intelligent characters to teach students...McDonald's Reprises Its First Online EffortMcDonald's promotions agency bows a new McMom's campaign on the web and through direct mail, reprising their very... |