Christopher Allbritton, a freelance journalist, wanted so badly to cover Iraq that he raised $14,334 in reader donations to his blog, Back-to-Iraq.com. The ultimate in service journalism. Business Week reports. Rick Bruner comments....
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Jim Meskauskas points out in an OnlineSpin article that, while many planners are plowing ever-greater proportions of their media budgets into paid search, this may come back to bite them. Tig Tillinghast comments on an OnlineSpin column....
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This month's Bandwidth report from WebsiteOptimization found cable to have 67 to 105 percent more users that DSL. Even as broadband access continues to grow, 63.3 percent still access the Internet using dial up at speeds of 56K or less....
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The Television Bureau of Advertising asked audiences which media they thought best for advertising perceptions, finding to its great pleasure that TV is the best medium for pretty much everything - even things like breaking news, which third party studies...
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ClickZ's Rebecca Lieb writes an exhaustive and insightful account of how the Federal Trade Commission won unprecedented success in their recent Do Not Call Registry launch. Ten million users joined the registry in the first 96 hours. Nine out of...
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Yahoo Kimo, Taiwan's Internet media giant, pushed its "IMVironment" to online marketers. The program gives advertisers the ability to send links to information, music, video or games, and have those recipients pass the messages along. ETaiwan News reports. Tig Tillinghast...
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The Direct Marketing Association notified members that the new EU privacy law takes affect in October. The measure requires marketers doing business with Europeans to get prior permission before sending emails. DMNews reports. Tig Tillinghast comments....
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Following this weeks revenue and profit announcements from AOL, the company is now suspected of having inflated its subscriber numbers between 2000 and 2002 with a bulk subscription drive offered to marketing partners. As many as 820,000 subscribers are thought...
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Kevin Lee writes an illustrative piece on why it is very dangerous to take averages at face value when executing a SEM campaign. In terms of cost-per-acquisition (CPA), too often people are prepared to accept headline results. Invariably CPA will...
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According to Blogcount, about 2.5 million people actively write their own blog, the online web journals that have become rapidly more popular as more publishing options become available. Jupiter Research estimates that, while this amounts to about two percent of...
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Cuts made late last year proved insufficient for Quebecor, the world's largest printer and user of the U.S. postal system. It will cut 1,000 more jobs from its 38,000-strong direct marketing workforce. Americans, however, can still expect nine trillion pounds...
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U.K.-based design agency NowWashYourHands released the viral game Slaps. The game mirrors the real-world slap game in which players try to slap each others' hands before they get slapped themselves. Brand Republic reports. Steve Hall posts....
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A new Australian anti-spam measure keeps the offenses and penalties in the civil arena, but sponsors apparently used that restraint as a method to jumpstart support for the new law. Some in the advisory committee charged with tailoring the measure...
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Business Week is singing the praises of online advertising once again, confirming that an industry recovery is underway. Rick Bruner comments....
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aQuantive, parent company to ad server firm Atlas DMT and cyber agency Avenue A, reported a Q2 profit of $2.4 million on revenues of $52 million. Reuters reports. Rick Bruner comments....
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Ask Jeeves, unhappy with its fifth-place search engine market share status, will be dropping their ubiquitous butler character from future advertising in an effort to reposition the service as a more serious search solution for consumers. Forbes Reports. Rick Bruner...
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eBay reports great quarterly results: consolidated Q2-03 net revenues of $509.3 million, up 91 percent year-over-year; record pro forma operating income of $168.7 million, up 109 percent year-over-year. Press release reports. Rick Bruner comments....
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Google just introduced a much more powerful and convenient interface to its AdWords program. With usability improvements such as the ability to pause and unpause an entire campaign, people who handle hundreds or thousands of keywords across dozens of campaigns...
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Amazon.com now provides RSS feeds based on categories, subcategories and search results. Olivier Travers comments approvingly....
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VRML and rich media pioneer Sam Chen wins the prestigious Best Animated Short for the Siggraph 2003 Electronic Theater award for his piece "The Eternal Gaze," which profiles the life of artist Alberto Giacometti....
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Oddcast and ALICE AI Foundation are among those promoting the use of artificially intelligent characters to teach students and serve customers online. PC World reports. Rick Bruner comments....
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McDonald's promotions agency bows a new McMom's campaign on the web and through direct mail, reprising their very first online efforts of 1994. Adweek reports. Tig Tillinghast reminisces....
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