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July 23rd, 2003
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DoubleClick Reports Q2 Revenues of $63.6 MillionDoubleClick envisions an ad recovery underway, reporting net income up for Q2 2003 even as email revenue dropped...Microsoft Has History of Search Engine AttemptsIn 1997, Microsoft launched a concerted effort to build its own search engine. That effort, codenamed Yukon, failed....Microsoft Opens Up on New Search Engine EffortWhat started out as speculation stemming from job postings, leaks and other indirect information is now taking the...PromoClock Launches Desktop Advertising ProductPromoclock is rolling out its premier product, a desktop clock application that can be branded with advertising messages....New Music Service Deems IE Only Important BrowserBuy.com's new music service works only on the Internet Explorer (IE) browser. Critics have been quick to point...DMA Seeks to Nix Email Do-Not-Call ListThe Direct Marketing Association called on New York Senator Charles Schumer to drop sponsorship of legislation he introduced...Reebok Bows Interactive MysteryCombining star endorsers and an online mystery hunt, Reebok's new "Whodunit?" campaign has viewers view a crime scene,...AOL Hands AtmosphereBBDO Online AccountAtmosphereBBDO will build and launch AOL's new online marketing campaign for AOL 9.0. In June, BBDO, the traditional...Lawsuit & 'Matrix' Double AOL Profit, Subscribers Continue to FleeAOL Time Warner reported a doubling of quarterly profit today, but the news isn't all good. Most of...Amazon's No-Ad Strategy Proves SuccessfulAmazon's strategy of cutting their traditional media ad budget and using it to fund cheaper shipping appears to...Text Ads on eBay a 'Defining Moment'Motley Fool analyst Rex Moore calls eBay's decision to start featuring text ads on its service "a defining...Ask Jeeves Reports Profit on Strong Traffic, RevenuesAsk Jeeves reported a quarterly profit of $5.2 million on revenue of $25.6 million today, up 66% in... |