OK, we're not retiring quite yet, but at least I got your attention (and since I worked on the site till 2AM last night, I fully intend to spend part of the day at the beach). So here's our first...
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iWon details its result from a recent onsite optimisation campaign. DMNews reports, Robert Loch comments. ...
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Nissan attempts Raging Cow cool factor to promote it's electric cars by launching a street art campaign supported by a web site. Found on Wooster Collective, Steve Hall questions the whole idea of corporations trying to be cool....
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ING Savings is placing a television commercial on the web six weeks prior to its on air launch. Wall Street Journal reports. Steve Hall comments....
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A Pittsburg lawyer filed a class action complaint against DoubleClick for serving annoying fake user interface ads that appear to be system errors. Stanley D. Ference III, the attorney bringing the suit says that many site visitors were unreasonably robbed...
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Amazon is in discussions with major publishers to allows site users to search through and read portions of publications prior to purchase. While publishers may be concerned about offering too much for free, Amazon is convincing publishers this approach will...
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Offering consumers a shopping companion tool, as well as weather, time and other utilities, WhenU now counts among the top 10 Internet properties in terms of audience reach, according to Nielsen//NetRatings. Rick Bruner posts based on a press release....
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E-Mail marketing companies met with six major ISPs and some spam filtering companies last week to hammer out guidelines that would prevent "good" marketing email from passing through the internet. Internetnews reports. Tig Tillinghast posts....
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The Mercury News published an interesting profile of Terry Semel, the 60-year-old chairman and CEO of Yahoo since 2001, former CEO of Warner Bros., who is credited with Yahoo's remarkable 2003 turnaround. Mercury News reports. Rick Bruner posts....
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Amazon.com, the zealous defender of its quite broad e-commerce patents, switched roles this week as Pinpoint Inc. sued the giant retailer for infringing "...patents, which cover software that recommends specific content to Internet users, based on their past behavior." Internetnews...
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Unicast's CEO Dick Hopple sings praise for the web's ability to deliver complex messaging and makes the case for advertisers to take a "richer" approach to online advertising. iMediaConnection reports. Steve Hall comments....
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How do you capture the authentic voice of hip inner-city teenagers in your marketing campaign? Hire an agency staffed by hip inner-city teenagers. That's the strategy, anyway, behind Louisville, Kentucky's Yo! Corporate Marketing. Courier-Journal reports. Rick Bruner comments....
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Yahoo just introduced SiteBuilder, a Java-based client-side Web development tool aimed at small businesses. Rick Bruner comments on a press release....
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Merrill Lynch analyst Jessica Reif Cohen is bullish for AOL regarding search advertising, expecting its relationship with Google AdWords will drive a third of AOL's ad revenue by 2007. IAR reports. Rick Bruner comments, seeing this as bad news, not...
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Many experts are suggesting that the unexpected success of the federal "Do Not Call" list will result in a huge volume of telemarketing budget shifting to email and direct mail marketing. USA Today reports. Rick Bruner comments....
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DMNews's columnist Ken Magill goes after Direct Marketing Association CEO H. Robert Wientzen over the latter's weak definition of spam. ...
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Yahoo and ACNielsen announced a new service for consumer packaged goods companies to better target their online campaigns and help determine ROI. Called Consumer Direct, the service aligns the offline purchasing patterns of ACNielsen's Homescan consumer panel with the online...
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Doc Searls speaks of the death of TV advertising by remembering a five year old article David Strom wrote entitled "There's No Demand for Messages" and commenting on it in today's terms. John Engler comments on a Doc Searls blog...
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