Arbitron, in an effort to get the same sort of media-exposure-to-transaction linkage that can be easily discerned through the use of online media, has been testing out several contraptions for tracking traditional media usage and bricks-and-mortar purchases. Tig Tillinghast comments....
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Kicking off the semi-annual carping fest about how terrible the upfront television buying process remains, TelevisionWeek puts together some good agency-side sources to run the gamut of complaints. Tig Tillinghast comments....
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AtlasDMT doesn't want to be left out of the DoubleClick DART Motif party this week and has announced their new Atlas Digital Marketing Suite 4.0, with Brand Exposure Duration. MediaPost reports. Steve Hall is amused....
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Salesforce.com sues UpShot because it doesn't it doesn't like UpShot's new tagline. ComputerWeekly reports. Steve Hall has a recommendation for Salesforce: fight back with better branding of your own....
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Olivier Travers points out that we've gotten some thoughtful comments about Yahoo's acquisition of Overture from several industy big thinkers, including search experts Kevin Lee, Bruce Clay and David Yancey, along with Jupiter analyst Gary Stein, among others....
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This piece argues against the introduction of the "do not call list," citing the effect that it will have on jobs, and the economy as a whole. Salon reports, Robert Loch put forward a counter arguement. ...
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Oh, this is rich. Somehow, the folks at Fark.com got a hold of a picture of our own Robert Loch and went bananas Photoshopping it in their inimitable style. Life is sweet. Rick Bruner (guilty party) relishes....
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Mark Redetzke suggest a number of ways to justify internet ad expenditure. ClickZ reports. Robert Loch posts. ...
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AOL defends fraud allegations. Has big implications for past online spending estimates. NYT reports. Tig Tillinghast comments....
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While print revenues and ad linage are declining, WSJ.com continues to grow its subscriber base. Subscribers number 671,000 as of June 30, 2003. That's up 3.9% over last year. Revenue from electronic ventures is up 1.8% over last year to...
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Outside Magazine has partnered with The Away Network to create OutsideLife.com, an online shopping portal that donates a percentage of members purchases to a charity of their choice based on credit card tracking. DM News reports. Steve Hall posts....
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Revenues for New York Times Digital grew 21.7 percent in the second quarter to $21.6 million from $17.8 million in the 2002 second quarter, and operating profit increased to a record $4.3 million from $1.9 million, primarily due to higher...
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A roundup of commentary about Yahoo's acquisition of Overture from SF Chronicle, Globe & Mail, Washington Post and Reuters. Rick Bruner comments....
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Match.com signed on as the "category-exclusive" sponsor of CBS's new hit reality show "Cupid." Sponsorship will take many forms, including TV commercials, web promotions and an aggressive wireless component. WirelessDevNet reports. Rick Bruner posts....
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Goodby's "victory" in the Match.com pitch turns to naught. BBH, agency to sister site, uDate, takes honors for new TV campaign. Adweek reports. Tig Tillinghast comments....
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