Absolut are using the internet to create their next piece of art. DMNews reports. Robert Loch comments, suggesting that interactive based campaigns are not effective. ...
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AdAge report on Toyota's use of the Internet to create early interest in their recent campaign. Robert Loch comments, stating that this approach should become standard practice. ...
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AOL is reportedly going to sell entertainment products such as DVDs and CDs directly, whereas they used to redirect their customers to third-party retailers such as Amazon.com. Olivier Travers is not sure ecommerce is a core competency at AOL TW....
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In this avant|marketer interview with Jupiter Research analyst Gary Stein, they discuss trends in SEM, debating the relative importance of PPC, PFI and SEO. Robert Loch posts. ...
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After months of beta, DoubleClick officially launches DART Motif, its rich media management solution. Designers jump for joy. Eyeblaster and Unicast run faster. MediaPost reports. Steve Hall comments....
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IDG CEO Patrick Kenealy outlines his reasoning behind banning deeplinks to IDG sites. ContentBiz reports. Robert Loch comments. ...
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Joseph Jaffe at iMedia does his usual good job at deconstructing the online efforts of CPG companies. Here he lists several best practices related to product coupons and samples. Olivier Travers posts....
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Yahoo is spending $1.6 billion in cash and stock to acquire Overture, a leader in the search advertising field. CNN reports. Robert Loch comments....
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A RoperASW/Washingtonpost.com study reveals 15% of the online audience are Influentials - those 10% that tell the other 90% what to do. Mediapost reports. Steve Hall comments....
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MarketingSherpa provides insight into Procter and Gamble's word-of-mouth marketing operation. Robert Loch comments. ...
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Yahoo Europe announces the hiring of a ex-TV exec as editorial director. Media Guardian reports. Robert Loch speculates on what this might mean for Yahoo forward strategy. ...
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Chrysler casts an "Internet blanket" for its new Crossfire campaign. IAR reports. Steve Hall wonders....
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The IAB and comScore release a study tomorrow that claims search ads generated $200 million in travel sales and 2 million applications for financial services in three months this spring. AdAge reports. Rick Bruner posts....
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Search optimization specialist Jill Whalen thoughtfully revisits a reader's question on what constitutes legimate search optimization versus spammish search tactics of yore. Internet Search Engine Database reports. Rick Bruner comments....
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Amazon apparently experimented last month with a weblog to support their personnel recruitment efforts, but aborted it after only a few posts. Seattle P.I. reports, though is setchy on the details. Rick Bruner comments....
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