For the first time representatives from ISP, direct marketing, and anti-spam sector are coming together to discuss ways to block spam while ensuring that "legitimate" e-mail is successfully delivered into inboxes. The event is set for July 16in Palo Alto,...
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General Mills rejuvinates the Trix cereal brand with a cross-media campaign including an online whodunit advertainment game. MediaPost reports. Steve Hall comments....
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The 2nd part of search engine expert Danny Sullivan's look at Google monthly index update, and the effect it has on the different parts of the online community. ClickZ reports. Robert Loch comments. ...
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There is life outside the Internet. Mystery website reports. Steve Hall comments....
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Profile on advergame sector, including activities of Toronto-based Splashworks.com design shop and America's Beef Producers' game for teenage girls. Forrester says advergames will be a $1 billion industry by 2005. Toronto Globe and Mail reports. Rick Bruner comments....
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The Direct Marketing Association has reportedly chickened out on given a definition to "spam" in its long-awaited email marketing best practices document, DM News reports. Meanwhile, AOL has redefined spam to include instant messaging. DM News and CNET report. Rick...
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Consumer Report has big coverage on how to protect yourself from spam, including its top picks for spam filtering software. Rick Bruner comments....
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24/7 Real Media lost a court battle against aQuantive (parent to Atlas DMT and Avenue A) trying to defend its broad patent on ad serving technology. IAR reports. Rick Bruner comments....
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Make sure you properly research how you plan to represent your brand online before you launch your website. MarketingProfs reports. Steve Hall comments....
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Online surveys are flaky. We all know it. Here's first-hand experience to demonstrate that. NYT reports. Rick Bruner comments....
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Looksmart has expanded its paid inclusion program for small businesses to include all the pages in their site. IAR and a press release report. Rick Bruner comments....
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Search engine marketing should be the first thing you do, not that last. Jim Meskauskas writes in iMediaConnection. Steve Hall comments....
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Nothing earthshattering here, but solid advice on email marketing best practices. Ron Evans writes in Business Evolved. Rick Bruner posts....
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Microsoft is apparently hard at work on a new search algorithm set to out-Google Google. Hmmm. ZDNet reports. Rick Bruner doubts....
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Yahoo meets expectations with $321.4 million in revenue for Q2. CNET reports. Steve Hall posts....
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Rich media is the present and future of online advertising, presently accounting for 25% or more of all ads served by DoubleClick and Bluestreak. The only problem is...advertisers. TurboAds reports. Rick Bruner comments....
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Jupiter Research's lead online advertising analyst Gary Stein apparently loves Up2Speed. Rick Bruner gloats shamelessly....
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