The NYT lovingly praises the effectiveness of the spam business (again). Apparently you actually can get rich quick, or so they'd have you believe. Rick Bruner comments....
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Joseph Jaffe at iMedia interviews Mark Rattin, creative director at Otherwise Inc., who worked on Orbitz' interactive pop-unders. A "Light the Fireworks" creative run on July 4 got great results. And these ads lead to better brand recall than TV....
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Overture has extended its existing paid placement search agreement to provide search results to users of MSN Search, which is accessible through Microsoft's Internet Explorer browser software, in the United Kingdom, Germany, France, Japan and South Korea through December 2004....
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Classmates.com will this week launch its reality TV show, which will intially have 45% national coverage. Ad Age reports. Robert Loch comments. ...
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Recent interactive television efforts may actually stick this time as a whole new generation of non-couch potato, multitasking clickers begin to out number those that prefer passivity. NYT reports. Steve Hall comments....
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Research from Mediaedge:cia predicts usage of picture messaging to double over the next five months in the UK. Brand Republic reports. Robert Loch comments, adding predictions of his own....
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MSNBC launches Sprinks content-targeted sponsorship links program to serve ads throughout the site. MediaPost reports. Steve Hall comments....
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An employee bets his boss that he can get half a million visitors to check out their web site, ww1.airmiles.co.uk , in the next 10 days. At stake: the boss's Jaguar. Visits to the site also make donations to the...
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Burson-Marstellar finds 81% of Internet opinion leaders forward rumors having to do with a company, a brand, or an executive. Digital Republic reports. Steve Hall comments....
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Coremetrics has bought website optimising firm, WebCriteria. IAR reports, Robert Loch comments. ...
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Don't be the last one to find out about the business and marketing benefits of weblogs. Join the first-of-its-kind Up2Speed I-Blog discussion list moderated by Rick Bruner and find out how weblogs can change your business....
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Weblogs creep further into the workplace often with notable results. New York Times Reports. Steve Hall raves....
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John Robb has left blog publishing software company Userland as CEO and president. He commented (prematurely) on his departure, and shortly thereafter his blog, hosted on the Userland system, mysteriously vanished from the Internet. Dave Winer reports. Steve Hall comments....
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