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July 2003
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Woohoo!!! Welcome to Up2SpeedWell, we did it, boys and girls. It's the middle of the night, and I don't have anything especially inspirational to say here about our new launch, except that we're really, really pleased about it. We'll try to get our... continue reading »Getting Execs and Analysts to Grok Each OtherMelaney Smith at ClickZ gives solid advice for executives and analysts as to why good data crunchers typically ask lots of questions instead of immediately giving you the number you asked for (e.g. your newsletter's average click-through rate). Context is... continue reading »Creative Showcase - The HulkConsultant Joseph Jaffe looks at some innovative rich media creative on iMedia. Robert Loch comments. ... continue reading »Infrastructure Engines Provides ISPs Ability to Target Local AdsInfrastructure Engines releases Content Insertion Engine to allow ISPs to serve ads on every page of content users surf. CEO Bob Feather envisions local advertisers in particular will benefit from the system. Sarasota Herald-Tribune reports. Rick E. Bruner comments.... continue reading »More Details on Overture's Contextual AdsAs we reported last week, Overture is answering Google's AdSense program with a contextual ad package of its own. The service will with only four partners: MSN, Edmunds, Away Network and Advertising.com, which they try to spin as a benefit.... continue reading »Superstitial Gets Adopted by the Entertainment IndustryUnicast is seeing an increase in the adoption of its full-screen Superstitial by entertainment brands. Media Week Reports. Steve Hall comments. ... continue reading »24/7 to Sue Search Marketing Firms for Patent Infringement?24/7 Real Media, citing its "On-Line Interactive System And Method For Providing Content And Advertising Information To A Targeted Set of Viewers" patent, puts search marketing firms on notice that they may be in violation. 24/7 has used the same... continue reading »Internet Radio Usage Rises DramaticallyUsage of Internet radio is rising especially among younger demos. MediaLife reports. Steve Hall comments.... continue reading »AOL Launches Photo BlogsAOL launches "American Album," a photo service it describes as a "blog" initiative.... continue reading »New Study Shows Consumers Feel Duped By SEMA new study from Consumer Web Watch suggests people feel duped when they realize they are being marketed to on a search engine with popular SEM strategies. CBS Marktwatch reports. Steve Hall comments.... continue reading »Business Blogs Lend Truth to MarketingWeblogs allow companies to reveal their true voices, have a dialog with its customers, and bring "marketing" to a conversational level. Star Tribune Reports. Steve Hall comments. ... continue reading »'Do Not Call List' Proves More Popular than ExpectedThe FTC register 10 million phone numbers to their 'Do not call list' in the first 4 days of it being introduced. Robert Loch comments. ... continue reading »Is Your Web Brand Grand or Bland?Martin Lindstrom, co-author of the book BRANDchild, has a decent three-point review on ClickZ for whether or not your web site is achieving its brand objectives. Rick Bruner comments.... continue reading »Amazon Goodie Box Looks Real Good to CustomersAs reported by Wired, Amazon just ran a campaign letting customers buy "free" (after rebate) boxes full of branded goodies provided by software vendors, from T-shirts to demo CDs. You don't know in advance what you'll get. This promotion is... continue reading »DoubleClick Buys CSC Advanced Database SolutionsDoubleClick has bought data management company CSC Advanced Database Solutions and hopes to benefit from cross selling across both client bases. IAR Reports. Robert Loch comments.... continue reading »Anti-spammer Claims that New Laws will Legalise SpamAt the All Party Internet Group Spam Summit Steve Linford, founder of the Spamhaus Project, stated that the new laws will effectively legalize spam as they will simply require unsolicited bulk emails to provide an option to opt-out. The Register... continue reading »US Companies Have Fun with EU Tax Implementation (Not!)Firms outside of the European Union who sell digital goods and services are now supposed to collect taxes on sales to EU residents. A Computerworld article outlines how hard to comply with, and impractical to enforce it is. Olivier Travers... continue reading »FoxSports.com Ends Partnership with LycosUnder the original deal, Lycos had sold ads for Fox Sports. Fox now wants to merge their off and online ad sales operation, making their partnership untenable. Robert Loch comments. ... continue reading »More on Overture's Content MatchSearch expert Danny Sullivan, on his site SearchEngineWatch, goes into greater detail on Overture's new contextual ad plan than our previous coverage fo this story. Good comparison between Google's AdSense and Overture's Content Match. Robert Loch comments... continue reading »Job Sites an Opportunity to Marketers?In an iMedia column, Underscore Marketing's chief strategy officer Jim Meskauskas looks at Internet usage related to job search and recruiting, who are the players in that space, and why advertisers might want to reach that audience. Olivier Travers comments.... continue reading »Google Dance SyndromeSearch engine expert Danny Sullivan, commenting on ClickZ, identifies and discusses a new syndrome prevalent amongst SEM obsessives: the Google Dance (i.e., mirco- analyzing every aspect of Google's frequent changes to its search algorithm). Robert Loch comments. ... continue reading »Spam, Not Just for Email AnymoreHormel Foods belatedly files a lawsuit to defend the trademark of its lunch meat brand Spam from its slang usage for junk email. Specifically, email filtering company Spam Arrest is on the receiving end of the lawsuit. Washington Post reports.... continue reading »Online Retail Spending Rises, But SlowerAccording to BizRate, the growth rate of online retail sales has slowed from 28% to 15%. MediaPost reports. Steve Hall comments.... continue reading »In Defense of AdvertisingIn response to an aggrieved Socialist railing against advertising on blogs, CEO of BlogAds, Henry Copeland, writes a defense of the value of ads. Rick Bruner also adds a short essay.... continue reading »Telemarketers Move to Your InboxReacting to the new Do Not Call Law, telemarketers are shifting their marketing efforts to other media channels including direct mail and email. Wall Street Journal reports. Steve Hall shudders.... continue reading »Court Rules Against Get Quick Rich AdvertisingThe FTC has won a false advertising claim against a "get quick rich" scammer. Robert Loch comments. Internet.com reports. Robert Loch comments.... continue reading »So, What Do You Think of Our Redesign?In a shameless bid for reader interaction, Rick E. Bruner asks for feedback on our new design.... continue reading »AOL Struggles to Ride Broadband WaveAOL struggles to stay relevant in the all-Internet-all-the-time world we live in. Getting users to accept it as a broadband solution is a particular challenge. Atlanta Journal Constitution reports. Rick E. Bruner opines.... continue reading »About.com Moves to Weblog Publishing ModelAbout.com has moved its 400 sites to the MoveableType weblog publishing platform, making it the biggest blog publisher on the Net. Nuggets blog has the scoop. Steve Hall comments.... continue reading »AOL IM Now Works With Verizon WirelessIn a deal between AOL and Verizon Wireless, AOL IM users can now send IMs to Verizon Wireless customers. Silicon.com reports. Steve Hall comments.... continue reading »Please Update Your Links to Up2SpeedRick Bruner requests that Up2Speed readers who have links to MarketingFix please update those links to the new URL instead. And those readers who don't yet link to either site, please feel free, and tell your friends! We'll get on... continue reading »Google AdSense Ads Are EverywhereRick Bruner observes that in just a few weeks since their market introduction, Google AdSenese ads are appearing virtually everywhere, including having displaced virtually all other ads on TV giant ABC Network's site. Are we witnessing a revolution in e-advertising?... continue reading »Truly Evil, Scary SpamRick Bruner relates a late-night story of how he deleted a spam message and how that action automatically triggered a brower window to open at some scam artist's site, also using a really freaky-looking URL. Never seen that trick before.... continue reading »Getting the Googlebot to Appreciate Your WebsiteScribbling.net has posted arguably the best damned collection of tips for building a website/webpage that works well with Google. John Engler raves.... continue reading »Tier-Two Paid-Search Networks Are Worth ConsideringKevin Ryan at IMediaConnection looks at smaller competitors to Google and Overture, and has mainly good things to say. He makes the case that in the end it's the sale that matters, even if clicks originate from smaller publishers. Olivier... continue reading »Online Agencies at Fault for Bad Ad CreativeSome offline ad agency folk have been slagging off online advertising creative, blaming online agencies for the poor standards. New Media Age reports. Robert Loch comments and solicits reader opinions. ... continue reading »eMarketer Releases Europe E-Commerce StudyeMarketer's new Europe E-Commerce: B2B & B2C study predicts European B2C commerce will hit $240 million by 2006 and B2B commerce will hit $1 trillion by 2006. Steve Hall comments.... continue reading »Volvo Launches New Vehicle Exclusively on the NetVolvo in Europe introduces the new R series exclusively on the Internet using low bandwidth friendly Flashtalking technology. Unfortunately, the technology can't cure the boring creativity in this spot. MediaPost reports. Steve Hall comments.... continue reading »List Rental Check ListBefore you rent a list for your email marketing campaign, review this checklist. ClickZ reports. Steve Hall comments.... continue reading »Optimism for Online Ads ContinuesReuters reports on bullish opinions again for online ads from the likes of Reebok, Bancorp Piper Jaffray and MSN, plus reliable boosters Jupiter, Forrester and the IAB. Rick Bruner comments.... continue reading »IAB UK Challenged to Regulate Search MarketingAdrian Moss, CEO of dealgroupmedia, opines that the Interactive Ad Bureau doesn't have the muscle to take on the 3 Gs of search marketing abusers: "'girls, games and gambling' sites." Rick Bruner posts.... continue reading »More Praise for Honda and BMW AdvermoviesConnecticut Hartford Courant business columnist Matthew Kauffman praises Honda and BMW advermovies. "In an age of aggressive marketing, this is a refreshing proposition: Give me a commercial worth watching, and I won't complain about the relentless creep of advertising." Amen.... continue reading »Internet Advertising On the Rebound?Industry watchers are upbeat about the online ad market. Reuters reports. Robert Loch suggests that the situation may not be as good as it would appear. ... continue reading »NapsterBitsSlick new would-be viral campaign from the Napster folks. Rick Bruner comments.... continue reading »404: Irony FoundPointless (literally) humor. Fun with 404 messages. Rick Bruner posts.... continue reading »Blogging and PRBlogger Anthony Parcero raises this question: "You're a PR professional with your own blog and you've been asked to help a couple clients come up with a way to use blogs to reach a target audience." Tom Murphy, of the... continue reading »eBay is the Leading Shopping DestinationAccording to Nielsen/NetRatings, eBay was the top destination for online shopping during the week of June 22 beating number 2 Amazon by 52%. Internet Retailer reports. Steve Hall comments.... continue reading » |