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July 2003
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Woohoo!!! Welcome to Up2SpeedWell, we did it, boys and girls. It's the middle of the night, and I don't have anything...It's OfficialPress Release: Andy Bourland, Super Genius, Launches Up2Speed, the Best Site Ever About I-Marketing Andover, MA, July 1, 2003...Getting Execs and Analysts to Grok Each OtherMelaney Smith at ClickZ gives solid advice for executives and analysts as to why good data crunchers typically...Creative Showcase - The HulkConsultant Joseph Jaffe looks at some innovative rich media creative on iMedia. Robert Loch comments. ...Infrastructure Engines Provides ISPs Ability to Target Local AdsInfrastructure Engines releases Content Insertion Engine to allow ISPs to serve ads on every page of content users...More Details on Overture's Contextual AdsAs we reported last week, Overture is answering Google's AdSense program with a contextual ad package of its...Superstitial Gets Adopted by the Entertainment IndustryUnicast is seeing an increase in the adoption of its full-screen Superstitial by entertainment brands. Media Week Reports....24/7 to Sue Search Marketing Firms for Patent Infringement?24/7 Real Media, citing its "On-Line Interactive System And Method For Providing Content And Advertising Information To A...Internet Radio Usage Rises DramaticallyUsage of Internet radio is rising especially among younger demos. MediaLife reports. Steve Hall comments....AOL Launches Photo BlogsAOL launches "American Album," a photo service it describes as a "blog" initiative....New Study Shows Consumers Feel Duped By SEMA new study from Consumer Web Watch suggests people feel duped when they realize they are being marketed...Business Blogs Lend Truth to MarketingWeblogs allow companies to reveal their true voices, have a dialog with its customers, and bring "marketing" to...'Do Not Call List' Proves More Popular than ExpectedThe FTC register 10 million phone numbers to their 'Do not call list' in the first 4 days...Is Your Web Brand Grand or Bland?Martin Lindstrom, co-author of the book BRANDchild, has a decent three-point review on ClickZ for whether or not...Amazon Goodie Box Looks Real Good to CustomersAs reported by Wired, Amazon just ran a campaign letting customers buy "free" (after rebate) boxes full of...DoubleClick Buys CSC Advanced Database SolutionsDoubleClick has bought data management company CSC Advanced Database Solutions and hopes to benefit from cross selling across...Anti-spammer Claims that New Laws will Legalise SpamAt the All Party Internet Group Spam Summit Steve Linford, founder of the Spamhaus Project, stated that the...The Publisher Speaks!It's just like old times, folks… I was up last night working on technical problems til 2:30 am, woke...US Companies Have Fun with EU Tax Implementation (Not!)Firms outside of the European Union who sell digital goods and services are now supposed to collect taxes...FoxSports.com Ends Partnership with LycosUnder the original deal, Lycos had sold ads for Fox Sports. Fox now wants to merge their off...More on Overture's Content MatchSearch expert Danny Sullivan, on his site SearchEngineWatch, goes into greater detail on Overture's new contextual ad plan...Job Sites an Opportunity to Marketers?In an iMedia column, Underscore Marketing's chief strategy officer Jim Meskauskas looks at Internet usage related to job...Google Dance SyndromeSearch engine expert Danny Sullivan, commenting on ClickZ, identifies and discusses a new syndrome prevalent amongst SEM obsessives:...Spam, Not Just for Email AnymoreHormel Foods belatedly files a lawsuit to defend the trademark of its lunch meat brand Spam from its...Online Retail Spending Rises, But SlowerAccording to BizRate, the growth rate of online retail sales has slowed from 28% to 15%. MediaPost reports....In Defense of AdvertisingIn response to an aggrieved Socialist railing against advertising on blogs, CEO of BlogAds, Henry Copeland, writes a...Telemarketers Move to Your InboxReacting to the new Do Not Call Law, telemarketers are shifting their marketing efforts to other media channels...Court Rules Against Get Quick Rich AdvertisingThe FTC has won a false advertising claim against a "get quick rich" scammer. Robert Loch comments. Internet.com...So, What Do You Think of Our Redesign?In a shameless bid for reader interaction, Rick E. Bruner asks for feedback on our new design....AOL Struggles to Ride Broadband WaveAOL struggles to stay relevant in the all-Internet-all-the-time world we live in. Getting users to accept it as...About.com Moves to Weblog Publishing ModelAbout.com has moved its 400 sites to the MoveableType weblog publishing platform, making it the biggest blog publisher...AOL IM Now Works With Verizon WirelessIn a deal between AOL and Verizon Wireless, AOL IM users can now send IMs to Verizon Wireless...Please Update Your Links to Up2SpeedRick Bruner requests that Up2Speed readers who have links to MarketingFix please update those links to the new...Google AdSense Ads Are EverywhereRick Bruner observes that in just a few weeks since their market introduction, Google AdSenese ads are appearing...Truly Evil, Scary SpamRick Bruner relates a late-night story of how he deleted a spam message and how that action automatically...Getting the Googlebot to Appreciate Your WebsiteScribbling.net has posted arguably the best damned collection of tips for building a website/webpage that works well with...Tier-Two Paid-Search Networks Are Worth ConsideringKevin Ryan at IMediaConnection looks at smaller competitors to Google and Overture, and has mainly good things to...Online Agencies at Fault for Bad Ad CreativeSome offline ad agency folk have been slagging off online advertising creative, blaming online agencies for the poor...eMarketer Releases Europe E-Commerce StudyeMarketer's new Europe E-Commerce: B2B & B2C study predicts European B2C commerce will hit $240 million by 2006...Volvo Launches New Vehicle Exclusively on the NetVolvo in Europe introduces the new R series exclusively on the Internet using low bandwidth friendly Flashtalking technology....List Rental Check ListBefore you rent a list for your email marketing campaign, review this checklist. ClickZ reports. Steve Hall comments....Optimism for Online Ads ContinuesReuters reports on bullish opinions again for online ads from the likes of Reebok, Bancorp Piper Jaffray and...IAB UK Challenged to Regulate Search MarketingAdrian Moss, CEO of dealgroupmedia, opines that the Interactive Ad Bureau doesn't have the muscle to take on...More Praise for Honda and BMW AdvermoviesConnecticut Hartford Courant business columnist Matthew Kauffman praises Honda and BMW advermovies. "In an age of aggressive marketing,...Internet Advertising On the Rebound?Industry watchers are upbeat about the online ad market. Reuters reports. Robert Loch suggests that the situation may...NapsterBitsSlick new would-be viral campaign from the Napster folks. Rick Bruner comments....404: Irony FoundPointless (literally) humor. Fun with 404 messages. Rick Bruner posts....Blogging and PRBlogger Anthony Parcero raises this question: "You're a PR professional with your own blog and you've been asked...eBay is the Leading Shopping DestinationAccording to Nielsen/NetRatings, eBay was the top destination for online shopping during the week of June 22 beating... |