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June 2003
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How Many Times Should You Email Prospects?ClickZ: How Often Should You E-Mail People? Paul Soltoff made extensive tests and reaches the conclusion that you can...Engaging Online AdsImediaConnection: Involving Experiences Joseph Jaffe points at campaigns from Kraft Foods, Smirnoff and Forbes, that used interactivity creatively and...Behavior-based Ad Display on WSJ and OthersNYT: Net Profiling Lures Advertisers Several publishers including the NYT, the WSJ, and USA Today, now base the ads...A Blog For Your Prostatemansgland: m a n s g l a n d: yes, prostates can be funny Now here's a useful...Marketing to Kids and Annoying LinksBusiness 2.0: Not Your Father's Marketing Tool Here's a little article about marketing to kids including some nifty statistics...Product Placement Leave Little Impression on ViewerseMarketer: Future for TV Product Placement? This piece details the findings from a couple of product placement related surveys....New EU Laws to Cover All Internet ChannelsCNET: Why Europe still doesn't get the Internet An interesting discussion of a controversial proposed law currently being put...Viral Marketing - A Practitioner's PerspectiveNew Media Knowledge: Online viral marketing: next big thing or yesterdayís fling? Justin Kirby, who I work with over...MediaPost Hypes Latest IAB FindingsMediaPost: IAB Report Spurs Optimism MediaPost has a very hypish piece this morning interpretting the latest Interactive Advertising Bureau...Neil Monnens Re-emerges With Newsletter for Ad SellersMediumDoneWell Launches OnThePublisherSide Newsletter You've been in this industry a long time if you know the name Neil Monnens....Seasonal Net Traffic PatternsGlobe and Mail: Net Traffic Mirrors Seasonal Patterns Dan Hess, vp of comScore comments in this article on the...Quick @d:tech UpdateGreetings from the press room of @d:tech. So far, this is shaping up to be the year's best...Letting Prospects "Manipulate" Your Product OnlineImediaConnection: Canon Uses Technology to Demo Technology Canon USA used a 3D animation based on Viewpoint's technology to let...DealTime Lowers Barrier for MerchantsInternetRetailer: DealTime reaches out to more e-retailers with lower search placement bids DealTime, one of the big players in...Yahoo Forms Broadband Partnership with BTE-Commerce Times: Yahoo Targets UK Broadband Market The BT deal mimics an agreement Yahoo inked last September with SBC...Making Your Brand the HeroClickz: The Situation Placement Game I personally find this a fascinating area, especially in the context of the online...SF Interactive Strike Ad Platform Deal with ForbesPress Release: Forbes.com Adopts SF Interactive's Rich Media Ad3 Platform SF Interactive (SFI), the interactive division of ad agency...MMS Finding Acceptance3G: 3G MMS Breakout This article highlights the key findings from the latest Mobinet study of 5,600 mobile phone...Daytime Isn't Internet Primetime For EverythingeMarketer: Evening E-Mail and Net Users We've seen all kinds of studies illustrating daytime as being an important and...@d:tech Day OneMediaPost: Day One: Ad Tech Stresses Strategy Masha Gellar's wrap up of the first day of Ad: Tech. ...The House to Debate New Anti-Spam BillWashington Post: Anti-Spam Proposals Get Tougher This article provides analysis of the key points that will be under discussion...Sex SellsMedia Life: Long, glorious history of S*E*X* in advertising This is great interview with Tom Reichert, author of The...Engage Dis-EngagesIAR: Engage Insolvent, Seeks Chapter 11 Protection Online advertising company, Engage, said today it is insolvent, needs to restructure...Wall Street Journal Online Introduces Interest Based TargetingDM News: WSJ Online Debuts Interest-Based Targeting Technology Today, the Wall Street Journal has announced a new service for...Google Launches Google AdSenseFrom the new Google AdSense site: "Google AdSense is for web publishers who want to make more revenue from...Fast Acquires AltaVista Enterprise Search From OvertureInformationWeek: More Consolidation In The Search Market Several companies have now decided to position themselves either in the enterprise/intranet...FindWhat.com to Merge with EspottingPress Release: FindWhat.com Announces Plans to Merge with Espotting Creating International Leader in Performance-Based Marketing Looks like it's search...Watch Ads, Win MoneyMediaPost: New Play-Ad Concept Ready For Launch PlayTheAds.com is a newly launched service that pays consumers to watch ads....Roger Clemens Game Video Takes OffWSJ: MLB.com Sees 1,700 Downloads Of Game Video of Clemens Outing 1,700 people have downloaded the Roger Clemens 300th...Microsoft in Launches European Spam Initiativevnunet: Microsoft launches EU anti-spam initiative Another load of PR bull, or the real thing? Unless I'm missing something...@d:tech Gossip and PhotosWell, if you had thought about attending @d:tech and decided against it, your loss. It was schmoozing gold....Salon Introduces Video UltramercialsInteresting to see that as part of Salon's Day Pass programme (Scroll down) users are now required to...Measuring Email Marketing SuccessClickz: Are Your E-mail Metrics Good, Bad, or Ugly? I'm not really clever enough to understand this article, but...Debating the Role of Branded EntertainmentAdAge: Walling out Branded Entertainment at Canne A simple question - Should branded entertainment considered/judged seperately from traditional advertising? I...Ad:Tech Wrap UpMediaPost: Ad:Tech Wraps A Success Actually, don't even read this post. If you really want to know how Ad:Tech...SEM Cuts Into Yellow Page AdvertisingWill Search Marketing Cut into Yellow Page Ad Spend? The old standby, Yellow Pages, is beginning to take a...Sex.com - The Fight ContinuesIT-Director.com: The Battle for Sex.com This is tale of sex, forgery, business incompetence, and legal madness that apparently? may...MSN Bot Hints at Increased Pressure on Google, YahooCNet: MSN search bot a glimpse of ambitions For the last few days many webmasters have seen the new...Reebok to Launch an Online Whodunit CampaignIAR: Reebok Launches Online Crime-Caper Campaign Reebok, on Monday, will launch a multi-media campaign called "Reebok's Whodunit?" The campaign...Get Ready for Web-Based IMYahoo Beta: WebMessenger AOL: AIM Express While on the road at @d:tech this week, I was going through IM withdrawl....Interview: BX Media to Handle Web-Based Transit for PATHeMarketer: Black Experience Forges New PATH Black Experience has morphed from a narrowcasting agency focusing specifically on the African-American...Google Adsense Makes No SenseClickz: Does Google's AdSense Make Sense? A good summary of why Google's new Adsense programme maybe flawed. What...BlogAds Shows Top-Performing AdsBlogAds: Best Click-through Last Hour BlogAds, a service that allows advertisers to build their own classified-like ads on participating...Success With Full Screen Roadblock AdsMediaPost: Success with Roadblock Ads Following the likes of CBS Marketwatch, Penton Media's Window and .net web site network...Outlook Plugin Makes RSS Feel a Lot Like EmailEscalan: eViews #3 Derek Scruggs argues that email marketing is dying but that RSS, now that it can be...Software App to Humanize PR TwaddleInternetWeek: Business Software Detects Jargon, Scrubs Away Hype Deloitte Consulting: Bullfighter There's an irony: in order to make business...Viral Experiment: Email Cues Hundreds to Organize for PranksWired: E-Mail Mob Takes Manhattan There is a marketing spin in this somewhere just waiting to happen....Old Media's New Favorite Blog Story: Corporate BloggingNYT: The Corporate Blog Is Catching On Boston Globe: Companies Get Into Weblog Act Okay, they say three makes a...CNET Announces New ROI ToolMediaPost: CNET Punches Up ROI Already in use by several CNET clients, "GameSpot Trax" was officially announced today. 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