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June 2003
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How to Get Other People to Produce Your CommercialsMediaPost: Chrysler Extreme Films Premiere Online So you are a big company introducing a new product and you want...24/7 Real Media Receives Additional FundingPress release: 24/7 Real Media Raises an Additional $3.8 Million in Equity Capital 24/7 Real Media, Inc. today announced...Interview with United Virtualities' Dr. Mookie TenembaumeMarketer: Let Them Eat Crumbs! Some great insight here, including a great opening rant on why money is not...Weblog Conference Live CoverageDenise Howell is covering JupiterMedia's Weblog Business Strategies Conference live. Our own Rick Bruner is speaking there today...W&K Wins AOL Ad AccountAd Age: Wieden & Kennedy Wins $100 Million AOL Ad Account NYT: AOL Tries a New Campaign Wow, I wouldn't...TV Is Still the Best Way to Reach KidsMedia Post: TV Still Tops Among Kids In brief summary this MultiMedia Mentor Junior study shows that TV still...More Speculation on Honda Cog CommercialiMedia Connection: Viral Marketing - Part 2 In this piece Joseph Jaffe suggests that the Honda Cog campaign was...Spam WorksNYT: E-Mail Message Blitz Creates What May Be Fastest Fad Ever Very sad, but this profile of the phenomenal...Challenge / Response Spam Filtering Challenges Email and MarketingSeattle PI: System Challenges More Than Spam Wired: Do I Know You? E-Mail Barricades USA Today: Challenge-Response Approach to Spam...Observations From ClickZ's Weblog Business Strategies ConferenceSo, I'm one of about a couple of dozen bloggers blogging live from this conference (several, but not...Webby Awards Announced; Does Anyone Still Care?Webby Awards: Winners Washington Post: Webby Awards Salute Online Originality So, the Webby Awards, which canceled its meatspace ceremony a...Advertising an Ad-Free WebImediaConnection: ING Goes Advertising Lite Joseph Jaffe deconstructs an ad for ING that looks like a sponsorship for an...Tips to Help Email DeliveryClickZ: Who Really Controls E-Mail Delivery, Part 1 This article lists information to provide to users to manage their...Kids Hit by SpamCNET: Study: Children deluged with spam According to research released Monday, conducted by Applied Research and commissioned by Internet...ESPN Sells Web Advertising as Part of TV UpfrontAdAge: Major Ad Clients Take ESPN Online Time in TV Upfront ESPN reports some success in selling ESPN Motion,...Leading Ad Agencies Move into TVMad: BBH launches into TV programmes (Subscription required) Bartle Bogle Hegarty (BBH) is venturing into the production of ad-funded...Search Marketing - Future PredictionsSearch Engine Watch: The Future of Search Engine Marketing More feedback from the Boston Search Engine Strategies conference. Lots...iVillage Back on NASDAQPress Release: iVillage Regains Nasdaq Listing Compliance The company has clawed its way back to a share price of...DoubleClick, Macromedia Roll Out Integrated Rich Media PlatformPress Release: DoubleClick Rolls Out Beta Program for New Rich Media Advertising Solution MSN, Modem Media, Mass Transit Interactive,...Internet Not Enough to Save Media Diversity in Face of FCC RulingsOPA: Will FCC Rule Changes Affect Online Landscape? The the latest edition its OPA Intelligence Report, the Online Publishers...Pilly.com Celebrates Local Advergaming Agency, adTractionPhilly.com: Online Games Keep Consumers Hooked Fawning profile of adTraction, an advergaming agency with clients including Tommy Hilfiger. Nothing...Security Liabilities Threaten Business IM AdoptionE-Commerce New: Instant Messaging's Achilles Heel If you're banking on instant messaging being the next great platform for marketing...Real-time Campaign Optimisationavant marketer: Real-time Branding Optimization: The Future of Internet Branding An interesting interview with Rich Person, CEO, Poindexter...The SEO is Dead Lie - Part 42netimperative: VOICE: RIP SEO I started writing some commentary on this opinion piece yesterday, but stopped because I felt...Further Updates on ClickZ Blog ConferenceUgh. I am not up to the challenge of real-time conference blogging, particulary not given the competition at...What is a Weblog? Why We Should Care?I just came home from a Jupiter seminar on weblogs. Specifically, their application to the business world. Like...Fat Boy on Weather.comMediapost: Weather.com Launches Half Page Ads Big ads are coming faster and faster: Larger ads are al the rage these...Prevention Magazine Cures Its Internet AilmentsMediaPost: Prevention Magazine: Life After iVillage Profile of Prevention.com, the web site of the leading health-related magazine (3 million...DoubleClick and IMS Release Reach & Frequency ToolPress Release: DoubleClick and IMS Partner to Deliver Reach and Frequency Tools to Online Advertisers DoubleClick and Interactive Marketing...Predicting the Death of SpamSilicon.com: Spam Will Die Out in Three Years Heard enough about spam? Well maybe you won't have to hear...Online Advertising Revenue Looking UpIAR: Analyst: Online Advertising Outlook Bright According to Goldman Sachs Internet analyst Anthony Noto, the online advertising industry is...Everything You Need to Know About Online AdvertisingeMarketer: Net Users Spend 7.6 Hours per Week Online eMarketer has a new study called Online Advertising Essentials which...Mobile Spam The Next Menace?Silicon.com: Mobile spam: Is the next plague upon us? A recent study of 2,822 silicon.com readers found 69% have...IAB Reports Down Year for 2002, But Modest Q4 GainsIAB: Revenue Totaled $1.6 Billion for Q4, Up 9% From Q3 2002 WSJ (subscription required): Online-Ad Sales Show Signs...Quris Launches ROI Insight to Track Customer Lifetime Value in EmailOpt-in News: Quris Launches Program to Measure Email Campaigns Full disclosure: Although I had nothing to do with this...Profile of Intel's Broadband LobbyistNYT: The Man Pushing Faster Internet Access in U.S. Interesting profile of Peter Pitsch, formerly a chief of staff...KLM Offers 'Scratch & Win' ContestAdverblog: KLM Scratch & Win Okay, calling this an "advergame" is a stretch, and I can only predict Robert's...Last-Minute Reminder: Free Biz Blog Panel TONIGHT, NYC, FreeeCommerceSIG: Intro to Business Blogs I know I've already done the shameless self-promo on this earlier, but it...AOL Moves Deeper Into The Business IM MarketWashington Post: AOL Makes Instant-Messaging Deal Ailing AOL is making moves to increase its revenue base by tapping into...Falk Comes to AmericaMediaPost: Falk eSolutions Launches North American Operations European ad serving company, Falk eSolutions AG, is moving into the U.S....Pepsi Says Traditional Promo Works Thru the WebWhen I was a kid I used to daydream about all the cool prizes I could get if...Amazon Gets into ConsultingInternetNews.com: For Sale on Amazon.com: E-Commerce For B2B Amazon.com launches Amazon Services, a division that will provide a range...How to Improve on Top of Google?SearchEngineWatch: What's it Going to Take to Beat Google? Arnaud Fischer, who used to be a product manager at...Half-page Ads Catch OnTurboAds: Half-Page All the Rage? Several agencies - McKinney & Silver and Carat Interactive are cited here - and...ClickZ Sums Up the Jupiter Blog ConferenceClickz: B-Blogs: Mega-Meta, Very Viral Rebecca Lieb sums up Jupiter's Business Blogging Conference held in Boston Monday and Tuesday...Instant Messaging Set to ExplodeZDNet: IM's Bursting–Say Goodbye to E-mail A new study is out predicting the dramatic growth of IM, its unseating...Starcom Mediavest Launches Online Gaming DivisionSMG Press Release: Starcom Launches "Play" - Leverages Videogames as a Marketing Channel Big media agency, Starcom Mediavest (SMG),...Actual Examples of Business BloggingExecutiveSummary.com: Business Blogging: Actual Clients Just in case you think we're all talk, no action on this topic. ...Ad:Tech Begins TodayMediapost: Ad:Tech SF Attracts Record Crowd Ad:Tech SanFrancisco begins today and attendence is looking very healthy. 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