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June 2003
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People Look for Health Info OnlineA survey conducted by Knowledge Networks on a panel that includes both internet users and non-users, shows that "[a]pproximately 40% of respondents with Internet access reported using the Internet to look for advice or information about health or health care... continue reading »From E-mail to Retail StoresInternetRetailer: E-mail newsletters star in a campaign to drive offline sales Blockbuster uses email in unusual but effective ways. They send newsletters with coupons at a varied frequency to drive traffic to their stores, as opposed to the purely online offers... continue reading »Incentive Based Viral MarketingiMedia Connection: Best Practice: Viral Marketing Joseph Jaffe outlines how ePrize are successfully using incentivised referral techniques within their business. ìWe are seeing on average a referral rate of 3.5 referrals per user when tied to the chance to win. Of... continue reading »The Cost of Getting Rid of SpamDMNews: Editorial: What Price to Get Rid of Spam? With it being announced today that spam now makes up more that 50% of all mail, the threat of spam to legitimate marketers is as present as ever. In this short article... continue reading »Microsoft and AOL Stop Fighting and Look to the FurtureNew York Times: Digital Media Becomes Focus as Microsoft and AOL Settle A nice piece here on the war between Microsoft and AOL and how the two giants are finally realizing their battle is really piontless in the greater scheme of... continue reading »Integrated Jaguar XJ LaunchDMNews: Jaguar Aims to Make $60K Buying Decision Easy Mickey Alam Khan gives a detailed look at how Jaguar tried to address some negative aspects attached to its brand (who hasn't heard of their lack of reliability?) with a pre-launch campaign... continue reading »TiVo Sells Ad Skipping Data To MarketersLA Times: Tivo to Sell Data on Ad Skipping to Marketers (reg. req.) SJ MercuryNews.com: TiVo to sell data on viewing habits of subscribers TiVo has a wealth of information culled from its users detailing their ad skipping behavior. Today, TiVo will... continue reading »Managing Internet RumorsNew York Times: Counteracting the Internet Rumor Many companies have been the butt of Internet rumors, bad PR, and spoof campaigns. Whether a company comes out of a rumor situation depends on how the company reacts to the rumor. Puma had... continue reading »The Internet Takes Toll on B2B PublishingMediaLife: Downward Trail of Tears for Trades Ad pages for business-to-business publication fell 30% from 2000 to 2003, according to the Business Information Network. The B2B sector initially adopted the web as a companion much faster than their consumer conterparts... continue reading »New SEM Tool From NetIQIAR: NetIQ Rolls Out WebTrends Search Tool NetIQ has announced a new feature to its WebTrends Reporting Series allowing for analysis of web site traffic delivered via search engines. The feature will be able to distinguish between traffic delivered by paid... continue reading »End of MS IENews.com: Microsoft to abandon standalone IE Microsoft is stopping development of Internet Explorer as a separate product, and future versions will come only with new operating systems. This only confirms what observers had guessed for a while. A positive way to... continue reading »Time to Improve on GoogleRegister: Make Way for the Contender to Google's Crown Microdoc News: What Will It Take To Topple Google? The first article above from Register has caught the attention of many in the blogosphere, in suggesting that a new search tool, Turbo10, may... continue reading »McDonald's Uses Big Ads to Launch New SaladsImediaConnection: Premium Ads Intro McDonald's New Salads A quick look at how McDonald's has been focusing on Share of Voice and "Share of Browser" (I just made up that one) using big formats such as Unicast's full screen Superstitial. Related: New Online... continue reading »Race Not a Very Good Predictor of Shopping BehaviorInternetRetailer: Shopping behavior varies with race, but demographics is better predictor Research by Forrester shows that the best way to predict consumer behavior is to look at their socioeconomic status (e.g. household income,) not the ethnic group they belong too (though... continue reading »NetRatings Upgrades AdRelevancePress Release (PDF): NetRatings Launches Nielsen//NetRatings AdRelevance 4.0 NetRatings adds several new features to AdRelevance, which is one of the industry's leading advertising competitive intelligence and media buying tools. New services include AdAcross to measure cross-media advertising spending (in conjunction with... continue reading »Will Contextual Advertising Benefit Small Publishers?Business 2.0: Putting Online Ads in Context But it's not with the big guys that I see the real breakthrough. If you're a publisher with a high-quality site about, say, jazz, you can't succeed with banner ads. But you just might... continue reading »ValueClick Buys Search123Press Release: ValueClick Acquires Search Marketing Company Search123 ValueClick, Inc. (Nasdaq: VCLK), a leading provider of innovative multi-channel media and technology solutions, today announced that it has acquired Search123.com Inc., a privately-held pay-per-click search engine company based in Agoura Hills, California.... continue reading »Web Gets Short End of Stick in FCC DealMediaLife: Web, Great Liberator, Deserves More Respect The FCC just gave its approval for media companies to own an even higher percentage of media outlets in a given market. Now we will all pay more for lower quality content than we... continue reading »MMS Photo Messages Hot in EuropeElectricNews: MMS to Boom, WAP Languishes: Survey IDC Press Release: Strong Growth in MMS Subscribers with Camera Phones See all those ads on TV these days featuring people using mobile phones to snap pictures and send them to friends? Well, of course... continue reading »CD Expo Appears to Have Been CancelledJupiterMedia: Computer Digital Expo, Las Vegas - Nov. 17-21, 2003 - The Comdex Alternative Anil Dash brings to our attention that CD Expo appears to have been cancelled. The above link goes to a Google Cache version of what was the... continue reading »Sprinks to Supply Text Ads to AOL Instant MessengerCNET: AOL Opens Up More Ad Space Press Release: Sprinks To Provide Content-Targeted Sponsored Links To Three AOL Brands Sprinks, owned by the About.com division of Primedia (NYSE: PRM), has landed a deal with AOL to serve pay-per-click, content-targeted sponsored links to... continue reading »A Brief History of Spam (Lunch Meat, Monty Python & Junk Email)New York Times: Spamology In 1937, Kenneth Daigneau, a Broadway actor and brother to a Hormel excutive was the winner of $100 in a contest to come up with a memorable name for Hormel's Spiced Ham. That name was Spam. This article... continue reading »Catalog Shoppers Shift Buying Activity OnlineDM News: Survey: More Catalog Shoppers Use Online Features According to a new study by the DMA, catalog shoppers are increasingly using catalog web sites over printed catalogs to place and check status of orders. The study, entitled The Customer Audit of... continue reading »MSN UK Hosts J.K. Rowling InterviewAssociated Press: Author Rowling to Do Webcast Interview The event - sponsored by BT - is hosted online at msn.co.uk/harrypotter. People can send their questions in advance, and they'll be able to chat among themselves during the show. Seems unbelievable to me... continue reading »Why Contextual Advertising will FailVentureBlog: The Savior Of Web Advertising? Consumers have one of two modes when they visit websites: browse or search. In browse mode, they're surfing from one site to another, maybe reading, maybe being entertained but generally not stopping in any one... continue reading »Yahoo Asks Govt to Speed Up Introduction of Spam Lawsninemsn: Yahoo urges govt to form anti-spam laws Yahoo! executives will meet with Communications Minister Richard Alston to urge the speedy implementation of planned new laws to wipe out junk email, or spam. ... continue reading »Feedback from DM Days NY ConferenceWired: Spam Is in Eye of the Beholder A somewhat tongue in cheek look at the discussion on spam from this top direct marketing event. I'm sure that we will be hearing more reports from here soon. Between sessions, some mourned... continue reading »AOL loses One Million SubscribersWashington Post: AOL Subscriber Defections Continue, Top 1 Million According to "sources familiar with the situation", AOL has lost one million subscribers since late last year. Users are fleeing the service for lower priced dial up servies or leaving for broadband... continue reading »Virgin Mobile Cause Controversy with "Mangina" AdBrand Republic: Virgin Mobile adds to controversy with 'mangina' viral There is a lot of talk at the moment about turning the internet into a video advertising broadcast medium, but most of it is misguided, and seems to totally ignore the... continue reading »Can a Brand Truly Be Personalized?MediaPost: Personalization vs. Community Validation Cory Treffiletti asks a very important question today in his Online Spin article. Can personalization and community co-exist? Can a marketer be so focused in their personalized marketing that they lose site of the benefits of... continue reading »AOL Adds New Homestore ChannelIAR: AOL Launches New Channel with Homestore Content Just as we hear news of AOL losing one million subscribers, the giant decides to go up against realtor.com com and others to build more revenue with a new content channel. The channel,... continue reading »Earthlink Upgrades Pop-up Blockers to Deal with Rich MediaInternet.com: EarthLink Shuts Down Pop-Ups Internet service provider EarthLink this morning launched an upgraded Pop-Up Blocker designed to combat unwanted rich media ads. […] "Pop-up ads are evolving, and EarthLink is the first major ISP to include a rich media blocking feature... continue reading »What If Your Peers Wanted You to Think Email Is Dead?ImediaConnection: Spreading Emailaphobia Michael Mayor is arguing that there are still very successful email marketers out there, and that the last thing they want to happen is their competitors be aware of it. Since consumers are getting used to sorting their... continue reading »Getting Ad Agencies to Embrace the InternetNew Media Age: Industry needs vision to take online ads into the mainstream Interactive work is seen as the bottom rung of the ladder in traditional agencies, with all the budding young creatives desperate to move up into TV; and budgets... continue reading »Are Digital Newspapers Really All That Great?Online Journalism Review:Are Digital Newspaper Editions More Than Smoke andİMirrors? This article takes a look at the trend in online newspaper publishing from free to fee. Many newspapers are beginning to charge not just for archive content but for current content... continue reading »Network Tweak to Improve Download SpeedBBC: Promise of ultra-fast downloads US researchers are working on ways to improve the way that Net protocols decide how quickly data travels around the Net. Early tests of the new system show that it can triple data transmission speeds. By... continue reading »Yahoo Steals Fritos CMO, Reviews Global Advertising AccountBrand Republic: Yahoo! calls pitch for £70m global advertising task Ad Age: Yahoo Names New Chief Marketing Officer Ending a seven-month search, Yahoo has named 40-year-old Cammie Dunaway as chief marketing officer, formerly VP of marketing at Frito-Lay Co., where she oversaw... continue reading »Logo Designer and Site Designer NeededMarketingFix is getting an overhaul. We need a new logo and a new overall site design. We are looking for people who are familiar with weblog design and have knowledge of the MoveableType publishing platform. Although, if you think... continue reading »Broadband Adoption Continues to Grow GloballyMcKinsey Quarterly: Making Sense of Broadband Excellent, detailed report taking a look at the growth of broadband globally. Lots of charts. The analysis makes the basic point that, despite the death of several broadband service providers during the dotcom bust and... continue reading »Killer Diller's USAI Becoming Online Media GiantWashingtonPost: The Binge Isn't Over For Diller Barry Diller is a renaissance media man. Among the many things you may remember him for, he created Fox TV and brought us The Simpsons, failed to acquire Paramount Studios and CBS TV, bought... continue reading »Advertising to Gays PaysMediaPost: Market Focus: Gays and Lesbians Interesting focus on this lucrative demographic. While the piece looks at reaching homosexuals in all media, near the end of the piece is this insight: Advertisers are finding that one of the best ways to directly... continue reading »AOL May Yet Revive off Ad GrowthIAR: AOL Ad Revival Still on Track TheStreet: Some See Light at End of AOL's Dark Days News of AOL's death may yet be exaggerated. Two optimistic stories suggesting that growth in the overall online ad market, tailored ad... continue reading »Martha Stewart Uses the Web to Speak OutNew York Times: Martha Stewart Uses Web to Tell Her Side of Story Martha Stewart, following her indictment, has launched a web site in her defense. It's become quite popular with over 2 million visits since its launch yesterday. The site... continue reading »Content-Targeted AdWords Will Show Up On Lycos EuropeInternetNews: Google, Lycos Europe Ink Content-Ad Deal The contextual ads will appear on a total of four million pages of Lycos Tripod, a free service that lets Lycos members create their own Web pages. […] The ads appear in skyscraper placements... continue reading »More Commentary on Spoof AdvertisingThe Globe and Mail: Buzz from a Fake Ad Spoof? Priceless You remember the PUMA and Mastercard viral spoofs, right? well, here's an article that summarizes the story surrounding those and other spoofs efforts. The article also discusses the notion that... continue reading »Unilever Spent $1 Million on a Viral Campaign !?!Business 2.0: Spray Here. Get Girl. Let's do a bit of maths here. The production costs of these 3 video would not have exceeded $300,000 at an extreme, leaving $700,000 to piss away between BBH, the digital agency, and some online... continue reading »Interview: Chan Suh, CEO Agency.comChannel 7: 7 From Seven: Featuring Chan Suh, CEO of Agency.com If there's one thing you can say about Chan, it is longevity. He's been in his current position as CEO since 1995. How many of you out there in this... continue reading »Pitching PR to WeblogsPR Week: Weblogs: Windows of Marketing Opportunity Quite a good piece on how to pitch to weblogs as a PR channel. Actually sensative to the many obvious potential pitfalls of this approach. One point it neglects is a peeve of mine:... continue reading »Tacoda's Dave Morgan on Audience and AdvertisingMedia Life: Mining the Real Value of Web User Data Online advertising industry veteran Dave Morgan, founder of 24/7 Media and, more recently, Tacoda Systems, describes in a Q&A why an appreciation of audience has been a missing component in many... continue reading » |