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June 2003
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People Look for Health Info OnlineA survey conducted by Knowledge Networks on a panel that includes both internet users and non-users, shows that...From E-mail to Retail StoresInternetRetailer: E-mail newsletters star in a campaign to drive offline sales Blockbuster uses email in unusual but effective ways....Incentive Based Viral MarketingiMedia Connection: Best Practice: Viral Marketing Joseph Jaffe outlines how ePrize are successfully using incentivised referral techniques within their...The Cost of Getting Rid of SpamDMNews: Editorial: What Price to Get Rid of Spam? With it being announced today that spam now makes up...Microsoft and AOL Stop Fighting and Look to the FurtureNew York Times: Digital Media Becomes Focus as Microsoft and AOL Settle A nice piece here on the war...Integrated Jaguar XJ LaunchDMNews: Jaguar Aims to Make $60K Buying Decision Easy Mickey Alam Khan gives a detailed look at how Jaguar...TiVo Sells Ad Skipping Data To MarketersLA Times: Tivo to Sell Data on Ad Skipping to Marketers (reg. req.) SJ MercuryNews.com: TiVo to sell data...Managing Internet RumorsNew York Times: Counteracting the Internet Rumor Many companies have been the butt of Internet rumors, bad PR, and...The Internet Takes Toll on B2B PublishingMediaLife: Downward Trail of Tears for Trades Ad pages for business-to-business publication fell 30% from 2000 to 2003,...New SEM Tool From NetIQIAR: NetIQ Rolls Out WebTrends Search Tool NetIQ has announced a new feature to its WebTrends Reporting Series allowing...End of MS IENews.com: Microsoft to abandon standalone IE Microsoft is stopping development of Internet Explorer as a separate product, and future...Time to Improve on GoogleRegister: Make Way for the Contender to Google's Crown Microdoc News: What Will It Take To Topple Google? The first...McDonald's Uses Big Ads to Launch New SaladsImediaConnection: Premium Ads Intro McDonald's New Salads A quick look at how McDonald's has been focusing on Share of...Race Not a Very Good Predictor of Shopping BehaviorInternetRetailer: Shopping behavior varies with race, but demographics is better predictor Research by Forrester shows that the best way...NetRatings Upgrades AdRelevancePress Release (PDF): NetRatings Launches Nielsen//NetRatings AdRelevance 4.0 NetRatings adds several new features to AdRelevance, which is one of...Will Contextual Advertising Benefit Small Publishers?Business 2.0: Putting Online Ads in Context But it's not with the big guys that I see the real...ValueClick Buys Search123Press Release: ValueClick Acquires Search Marketing Company Search123 ValueClick, Inc. (Nasdaq: VCLK), a leading provider of innovative multi-channel media...Web Gets Short End of Stick in FCC DealMediaLife: Web, Great Liberator, Deserves More Respect The FCC just gave its approval for media companies to own an...MMS Photo Messages Hot in EuropeElectricNews: MMS to Boom, WAP Languishes: Survey IDC Press Release: Strong Growth in MMS Subscribers with Camera Phones See all...CD Expo Appears to Have Been CancelledJupiterMedia: Computer Digital Expo, Las Vegas - Nov. 17-21, 2003 - The Comdex Alternative Anil Dash brings to our...Sprinks to Supply Text Ads to AOL Instant MessengerCNET: AOL Opens Up More Ad Space Press Release: Sprinks To Provide Content-Targeted Sponsored Links To Three AOL Brands Sprinks,...A Brief History of Spam (Lunch Meat, Monty Python & Junk Email)New York Times: Spamology In 1937, Kenneth Daigneau, a Broadway actor and brother to a Hormel excutive was the...Catalog Shoppers Shift Buying Activity OnlineDM News: Survey: More Catalog Shoppers Use Online Features According to a new study by the DMA, catalog shoppers...MSN UK Hosts J.K. Rowling InterviewAssociated Press: Author Rowling to Do Webcast Interview The event - sponsored by BT - is hosted online at...Why Contextual Advertising will FailVentureBlog: The Savior Of Web Advertising? Consumers have one of two modes when they visit websites: browse or search....Yahoo Asks Govt to Speed Up Introduction of Spam Lawsninemsn: Yahoo urges govt to form anti-spam laws Yahoo! executives will meet with Communications Minister Richard Alston to urge...Feedback from DM Days NY ConferenceWired: Spam Is in Eye of the Beholder A somewhat tongue in cheek look at the discussion on spam...AOL loses One Million SubscribersWashington Post: AOL Subscriber Defections Continue, Top 1 Million According to "sources familiar with the situation", AOL has lost...Virgin Mobile Cause Controversy with "Mangina" AdBrand Republic: Virgin Mobile adds to controversy with 'mangina' viral There is a lot of talk at the moment...Can a Brand Truly Be Personalized?MediaPost: Personalization vs. Community Validation Cory Treffiletti asks a very important question today in his Online Spin article. Can...AOL Adds New Homestore ChannelIAR: AOL Launches New Channel with Homestore Content Just as we hear news of AOL losing one million subscribers,...Earthlink Upgrades Pop-up Blockers to Deal with Rich MediaInternet.com: EarthLink Shuts Down Pop-Ups Internet service provider EarthLink this morning launched an upgraded Pop-Up Blocker designed to combat...What If Your Peers Wanted You to Think Email Is Dead?ImediaConnection: Spreading Emailaphobia Michael Mayor is arguing that there are still very successful email marketers out there, and that...Getting Ad Agencies to Embrace the InternetNew Media Age: Industry needs vision to take online ads into the mainstream Interactive work is seen as the...Are Digital Newspapers Really All That Great?Online Journalism Review:Are Digital Newspaper Editions More Than Smoke andİMirrors? This article takes a look at the trend in...Network Tweak to Improve Download SpeedBBC: Promise of ultra-fast downloads US researchers are working on ways to improve the way that Net protocols decide...Yahoo Steals Fritos CMO, Reviews Global Advertising AccountBrand Republic: Yahoo! calls pitch for £70m global advertising task Ad Age: Yahoo Names New Chief Marketing Officer Ending a...Logo Designer and Site Designer NeededMarketingFix is getting an overhaul. We need a new logo and a new overall site design. We...Broadband Adoption Continues to Grow GloballyMcKinsey Quarterly: Making Sense of Broadband Excellent, detailed report taking a look at the growth of broadband globally. Lots...Killer Diller's USAI Becoming Online Media GiantWashingtonPost: The Binge Isn't Over For Diller Barry Diller is a renaissance media man. Among the many things you...Advertising to Gays PaysMediaPost: Market Focus: Gays and Lesbians Interesting focus on this lucrative demographic. While the piece looks at reaching homosexuals...AOL May Yet Revive off Ad GrowthIAR: AOL Ad Revival Still on Track TheStreet: Some See Light at End of AOL's Dark...Martha Stewart Uses the Web to Speak OutNew York Times: Martha Stewart Uses Web to Tell Her Side of Story Martha Stewart, following her indictment, has...Content-Targeted AdWords Will Show Up On Lycos EuropeInternetNews: Google, Lycos Europe Ink Content-Ad Deal The contextual ads will appear on a total of four million pages...More Commentary on Spoof AdvertisingThe Globe and Mail: Buzz from a Fake Ad Spoof? Priceless You remember the PUMA and Mastercard viral spoofs,...Unilever Spent $1 Million on a Viral Campaign !?!Business 2.0: Spray Here. Get Girl. Let's do a bit of maths here. The production costs of these 3...Interview: Chan Suh, CEO Agency.comChannel 7: 7 From Seven: Featuring Chan Suh, CEO of Agency.com If there's one thing you can say about...Pitching PR to WeblogsPR Week: Weblogs: Windows of Marketing Opportunity Quite a good piece on how to pitch to weblogs as a...Tacoda's Dave Morgan on Audience and AdvertisingMedia Life: Mining the Real Value of Web User Data Online advertising industry veteran Dave Morgan, founder of 24/7... |