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May 2003
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UK Broadband Hits 2 Million HouseholdsMedia Guardian: Broadband Britain counts 2m homes This figure is not overly impressive in itself, however it is worth...Create Your Own Fanta CommercialDanish Fanta: Fanta Shokata This morning, I made my regular daily vist to Apechild where there is always a...Business Blogging, Free Seminar, NYC, June 12, 6:30pmeCommerceSIG: Intro to Business Blogs If you're in the area, come on by and hear yours truly, along with...The Downside of S*am FiltersCRN: Trend Micro Issues Bug Alert Spam filtering is an imperfect art. Amusing story about Trend Micro admitting that...Some Desktop Apps Host Ads TooMediaPost: Ads That Don't Quit As for the future, look for desktop applications to spread into any subject area...The Two Hour Car CommercialAdAge: Miramax Hawks Record Product Placement Deal When you go see the Miramax film "The Green Hornet" in...3.5G - 40 Times the Speed of 3GIHT: Just in case 3G isn't speedy enough A technology called HSDPA, for high-speed downlink packet access, also known...TV Meets The Web Conference Wrap-upEuropeMedia: Fifth Annual TV Meets the Web Seminar: Final Report Long, fascinating article for anyone interested in the issue...German Media Body Changes Online Ad Pricing SchemeEuropeMedia: Germany to Introduce New Online Ad Rating Interesting short item. If any German readers of MarketingFix can shed...Email Marketing Drives Billions in SalesWSJ (subscription required): Study Shows E-Mail Ads Are Prompting More Sales I tried to find this study on the...Removing Unsolicited Commerical Software ParasitesDoxdesk.com: Removing Parasite Software Just randomly surfing, I came across this site, a personal project of slacker programmer Andrew...NYT Hints That Steve Case Favors AOL Un-mergerNYT: AOL Founder Said to Consider a Spinoff Lots of media outlets have picked up a Reuters story today...Absolut Vanilla Makes an EntranceiMedia Connection: Absolutís Campaign Isnít Plain Vanilla Joseph Jaffe comments - "The execution — which on one level is...Jupiter Confirms Search Marketing Still ImportantPress Release: Jupiter Launches New Search Service; Releases First Report From the No Duh Department: Jupiter Research…today released the results...iMarketing News Editor has a RantDMNews: Column: Whatís a Guy Gotta Do? It is always entertaining to see a proper journalist react to blatant...Artist Considering Legal Action over Honda 'Cog' AdBrand Republic: Honda 'Cog' ad at centre of rip-off debate over 1987 film (Subscription required) According to a story...Detailed Look at iTVAll the following is from the Emerging Interest Newsletter. I'm presently doing some stuff in this area, looking...Provertising: A Sarcastic Response to 'First Things First'Brainwash Studios: Provertising Thanks to Bill McCloskey for pointing out this amusing animation, a response by designer Luis Castanon...Help: What Are Best Spam Filters?MarketingFix readers, I need your help. I'm putting together a survey for a client, and one of the...Detailed Look at Privacy Issues Raised by Search EnginesClickz: Search Privacy: An Issue?, Part 2 Personalized search is in the future. Indeed, in September 2001 Google acquired...Bonzi Loses Case for Obnoxious Fake Error AdsCNET: Web firm ordered to curb deceptive ads IAR: Bonzi Settles Deceptive Ad Suit Bonzi software, purveyor of those banners...Internet Advertising Competition Winners AnnouncedWeb Marketing Association: First Annual Internet Advertising Competition Awards We should have noted this last week; I overlooked the...Research Validates Pop-up PowerMediaPost: Pop-Ups Have Their Place IAR: Study: Pop-Ups Work I hate to even publish this one. Quoting IAR: While Internet service...NYT Starts Charging for Email UpdatesPaidContent.org: NY Times Launches E-mail Alert Subscription Service CBS Marketwatch: NY Times kills free news alerts NYT: NewsTracker Service Page This...Ask Jeeves Launches Ad CampaignThe planned ad campaign for Ask Jeeves, previously mentioned here, goes live this week. Carrie Bishop of Ask...IAB Leadership Forum - June 26, 2003IAB.net: B-to-B Breakthroughs The "Integration Imperative" exists for B-to-B marketers as well. This Leadership Forum is focused on the...Ad Agencies Moving into SEMSearchEngineWatch: Ad Agencies Slowly Embrace Search Engine Marketing As the cottage industry of search engine marketing continues to mature...Will Blockers Cause More Damage than the Spam?CNET: Spam blockers may wreak e-mail havoc Lots of great information here, focusing on the problems surrounding challenge response...More US Companies Create Spanish-Language SitesUSA Today: Retailers offer Web sites in Spanish In April, 12.7 million Hispanics were online, up 7% from six...Don't Shield Yourself from Customer EmailClickz: E-Mail: A Dialogue, Not Just Direct Marketing Any communication with your customers should include the opportunity for them...What Would Marketers Do If They Had More MoneyB2BMarketingBiz: If Your CEO Gave You $50,000, What Marketing Tactics Would You Spend it On? So here's what your...Yahoo to Buy Ask Jeeves?Reuters: Ask Jeeves' moves spur merger talk Emeryville, Calif.-based Ask Jeeves operator of the Ask.com and Teoma.com Internet search...Airlines Find Value in Wireless MarketingiMedia Connection: Wireless is in the Air As part of MSN Best Practices series Sara Wilson has a look...Tip on Redesigning WebsitesWordBiz: What you can learn about organizing content when Web techies do a site makeover A look at...Web Big Part of Matrix Reloaded & Samsung PlansMediaLife 'Matrix' redux is web's sweetheart According to Nielsen//NetRatings, Whatisthematrix.warnerbros.com registered 483,000 unique visitors, compared to 199,000 the previous...Advice on Creating Successful Search Ad CopySearch Day: Writing Effective Search Engine Ads Some general feedback from the Search Engine Strategies conference in Boston -...IAB Launches Branding CampaignIAB Press Release: Interactive Advertising Bureau Launches Branding Campaign The IAB today launches a new branding campign designed to...Ask Jeeves Sells Enterprise Unit for Chump ChangeNews.com: Ask Jeeves sheds enterprise unit Can you say "fire sale"? Ouch: Web navigation company Ask Jeeves is selling its...Don't Mistake SEM for Your Whole Marketing StrategyClickZ: Search or Destroy? This no-nonsense article warns about the bandwagon effect that is currently happening with search engine...DoubleClick Releases Optimist Email Trend Report for Q1MediaPost: Report Shows Stability In Email Performance Despite Current Spam Crisis Press Release: Email Trend Report Shows Stability Despite...Adult Content Driving Broadband AdoptionNY Post: That's Why They Call It Broadband NetRatings Press Release (PDF): Broadband Revolutionizing Europe's Internet Behaviour Leave it to...Craigs List — The Anti-Ad NetworkGlobe & Mail: Craigslist is plainly effective An affectionate profile of everyone's favorite homespun classified ads network. What...Mobile Text Message to Save Interactive TVInstantMessagingPlanet: SMS as Recipe for iTV Cellular News: SMS finally taking off in the USA Oh poor interactive TV. We...DMA Outlines Approach to SpamDMA: Direct Marketing Association Anti-Spam Working Strategy IAR: DMA Spam Policy Short on Details The DMA has sent a letter... |