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May 2003
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Interview with Yahooligans!eMarketer: Knock, Knock — Yahooligans! There With research showing that tweens and teens favour the internet over any other...Your Search Engine Can Help Cross-SellingInternetRetailer: Itís site search, itís merchandising ñ itís two functions in one [S]ome e-retailers are using information gathered from...Soft Drink Promoted Thru Offline, Online & Wireless PromotionImedia Connection: ZIMA Uses Hi-Tech Tools to Target Consumers Using the tag line, "Get the party started with a...Humorous Combination of Edit and AdSillicon Valley.com: 13 States Suing Company Over Alleged Fees Related to Pop-Up Windows I find it absolutely hilarious that...Research Supports Effectiveness of Online Video AdsPress Release: I-Commercials Raise Product Awareness, Purchase Intent by as Much as 80% For those of you interested in...Online Spending Way Up in 2002Internet Retailer: Online sales jumped 48% in 2002 - Shop.org/Forrester Shop.org: The State of Retailing Online 6.0 Sad that...Blogging Helps Search ResultsWired: Search Results Clogged by Blogs If you run a commercial website, and you don't have a blog, then...Better Lead Management Thanks to Automated Email Follow-upB2BMarketingBiz: How to Create a Series of Automated Follow-Up Emails to Convert Average Sales Leads into Hot Leads...7 Tips to Increase Your Site's Ability to Get LeadsClickZ: Challenge: Get More Leads by Next Friday Here's what this article suggests you do to improve your site's...Interview with Organicís Media Director Heidi BrowningiMedia Connection: Organicís Heidi Browning iMedia Connection: What knowledge can you share to bridge the gap on how to...Yahoo Launches Mass Campaign to Promote Search FeaturesMercury News: Yahoo is taking its act into Times Square I find this all very bizarre - Yahoo promoting...Google Drops Adwords Minimum Bid to 5 CentsWebmaster World: Minimum bid dropped to $.05? It will be interesting to see how/if Overture respond. This will should...General Electric Wins Viral AwardMediaPost: GE Wins Top Honor for Interactive Viral Campaign General Electric has won the Gold Pencil at the One...Email, Wireless and Loyalty Converge for VIP Restaurant ServicePress Release (PDF): Fishbowl & JTech Partner for Restaurant Industry Guest Loyalty Program Interesting announcement about a program designed...UK Online Ad Spending Passes Movie Ads, Approaches RadioNetimperative: IAB research shows online advertising on the up Online advertising overtook cinema advertising in the UK for the...PDA-Search for Finding Mobile DocumentsPDA-Search.net ResearchBuzz points out this new service that specializes in conducting searches for content optimized for handheld devices. The...Broadband Up 50% in Last YearNYT: Connections to Broadband Increase 50% Washington Post: Broadband Growth In Doubt, Study Hints Pew Internet: Broadband Adoption at Home:...Google Lands Adword Deal With Ask Jeeves UKRevolution: Google to provide sponsored searches on Ask.co.uk Ask Jeeves UK is to use rival search engine Google's AdWords...Online Advertising as an Application Rather Than an AdClickZ: Applications, Not Ads Sean Carlton writes today in his ClickZ article about a much discussed topic: the fact...Korean Internet Economy Poised for ReboundKorea Herald: Dot-com Leaders Post Strong Earnings Growth The story reports on the Korean market, which is one...WebSideStory and Atomz Integrate Their ProductsDMNews: WebSideStory, Atomz Ally WebSideStory Inc., an online marketing analytics and optimization vendor, and Atomz, a Web site...Intel Focuses on Share of Voice for Wireless PushImedia Connection: Unwired Campaign is Unprecedented In the words of Julie Smith, Worldwide Business Advertising Manager at Intel: The online...Spend Your Loyalty Points at eBayInternetRetailer: eBayís newest currency: Airline and hotel loyal points eBay […] is enabling its shoppers to use loyalty points...Using Different Metrics Along the Web Site FunnelClickz: What Should You Measure? Part 3: Common Ground CareerBuilder.com calls the common goal "expressions of interest" (EOI). It...Good News For AdvergamingeMarketer: Getting to Know US Gamers Online gaming is on the rise. A recent study by Ipsos-Insight found online...Laugh and Donate for Star Wars KidNYT: Fame Is No Laughing Matter for the 'Star Wars Kid' Waxy.org: Donate Here for Star Wars Kid Wired: 'Star...What Kind of Research Can Marketers Do Online?iMedia Connection: The Future of Online Research "There are certain forms of research, for example concept testing and price...Espotting Extends Deal with KelkooEspotting and Kelkoo Expand Deal to Cover 4 European Territories and 30 Channels Espotting Media, Europe's 'Best Paid Placement...Yankie Group States the Obvious - Search Consolidation SlowingWeb Host News: Search Engine Consolidation Ending: Report Given that there is almost no one left to buy, this...Selecting a Search Engine OptimiserMarketingProfs: Absolutely Everything You Need to Know About Selecting a Search Engine Optimization Company I'm not certain that this...Tips About Setting up Online EventsChannelSeven.com: The Elegant Online Event WebTrends' Director of Marketing Brent Hieggelke has been a driving force at NetIQ for...AMA Reports on Personal Email at WorkMediaPost: Confessions from Cyberslackers New research from the American Marketing Association finds that much of the email people send...Amazon Upgrades Its Web ServiceCNet: Amazon updates Web services tool A new version of Amazon.com's Web services tool allows third parties to embed...The Accountability Of Online Media Moves OfflineMediaPost: MediaPost Advertising & Media Directory Here's something that might bode well for agencies struggling to make ends meet,...More Newspapers Offer Online Help Wanted to Fend Off Net Based ProvidersCNET: Newspapers Boost Job Ads on Web A recent study by Corzen revealed 49% of the 250 largest US...CBSMarketwatch Hosts Daypart Campaign for AbsolutAdAge: Absolut Online Ad Deal Stakes Out Friday 'Happy Hour' Raising its glass to vodka and the online daypart...Investigating GatorCNET: Harvard study wrestles with Gator Study: Documentation of Gator Advertisements and Targeting This article highlights the key findings...Weblog Methodology Trickles UpBusiness 2.0: Return of the Dotcom Media Flameouts With the launch of the Wall Street Journal's Media and Marketing...Rich Media Grows But Not With EmailMediaPost: Rich Media Email: Slow Progress A new study out by Jupiter Research called, "Rich Media Email: Analyzing Costs...How to Make Your Site Evolve (Without Breaking Everything)UIE: The Quiet Death of the Major Re-Launch However, the best sites have replaced this process of revolution with...Ad Expert Critiques Jane Magazine's Ad TacticsLast week, ad sales strategy consultant Leslie Laredo called my attention to a story about Jane Magazine integrating...OPA Study Finds Ad Revenue Up in Q1OPA Press Release: Quality Online Content Providers Show Substantial First-Quarter Ad Revenue Growth The latest study from the Online...New Pepsi Ad DebutsPress Release: Yahoo! India homepage premieres Pepsi commercial Yahoo India is debuting a streaming video of a Pepsi commercials...24/7 Real Media Bumped Off NASDAQ, Appealing RulingAdWeek: 24/7 Appeals Nasdaq Delisting 24/7 Real Media has appealed a Nasdaq ruling that the company's stock is...Cross Media Done RightMediaPost: Cross-Media Comes of Age Multi-channel Marketing. Integrated Communications. Cross Platform Campaigns. Fancy words for something quite simple. Use...Clios For The InternetAdWeek: Clio Internet Jury Awards 5 Golds So we all know that most Clio awards go to those beautiful,...Thoughts on the Digital Marketing Industry & Media PlanningImedia Connection: The Digital Edgeís Todd Fraipont An interview with Todd Fraipont, West Coast Director of Strategy at The...Attract Search Engine Traffic All Along the Sales CycleClickz: B2B Search Best Practices Think about your business, your sales cycle, and the way visitors to your site...Interview with LycoseMarketer: Terra Lycos' Next Move Terra Lycos Vice President of Marketing Steve Gross offers some clues as to their... |