|
|
|
Home »
Archives »
May 2003
« Previous Entries · · Next Entries »
Celebrating E-Publishing ReboundJournalism.co.uk: Rosy future for online journalism The future for web journalism is brightening up, with several studies revealing...Manufacturer Uses Web Site to Send Leads to EretailersConsumerMarketingBiz: How to Improve eRetail Partner Sales Without Cannibalizing Your Own Online Sales From January 2003-April 15th, D-Link's retail...Can You Measure Deferred Conversions?InternetRetailer: Who knew? Analytics tool shows online campaigns doing better than thought When [NY-based retailer Etronics] applied a...Martha Stewart Increases Mag Subscriptions OnlineInternetRetailer: How cross-channel segmentation boosts online subscriptions In a cross-channel customer segmentation test at Martha Stewart Living Omnimedia, the...It's not the End of Email, But Watch RSS GrowEmailSherpa: Exclusive Michael Wexler Interview Part II: The Future of Email Marketing & Publishing e-Dialog's Michael Wexler has been...Paddison -The Buzz CreatoriMedia Connection: In Search of QEIB: Gordon Paddison Interview Interesting insight into New Line Cinema's online strategy for the...10% of Jobs to go at OvertureReuters: Overture to trim workforce by 10 percent Internet advertising provider Overture on Thursday said it would cut...Online Subscription Summit Wrap-up NotesI've posted my notes about this ContentBiz event on TheEndOfFree. Lots of data for people involved...Interview: Regis McKennaeMarketer: It's the Technology, Stupid Regis McKenna will speak at AD:TECH in SanFrancisco in June and he has warned...Old Joke Brings Police to Doorstepitv.com: 'Son for Sale' Ad Put on Web "Hyperactive kid for sale, good at vacuuming, not great at washing...BMW Internet Movie Wins Best In Show AwardBrand Republic: BMW Scoops Top Honour at US Awards for Online Movies Fallon has won Best of Show at...Niche Etailer Expands to Catalog SalesDMNews: Auntie's Beads Knits a Catalog The president of Auntie's Beads, Grapevine, TX, started with auntiesbeads.com 2 1/2 years...Liquidation.com Makes the Most of Few Marketing BucksB2BMarketingBiz: Business eCommerce on a Tiny Marketing Budget: How Liquidation.com Flourishes Liquidation.com grows traffic through these tactics: Search engine marketing Public...Guardian Launches New Creative Showcase SiteMedia Guardian: Creative Lounge - see the best new ads for free MediaGuardian.co.uk today launches a service that will...Product Placement Gone Mad?AdAge: Inside Samsung's $100 Million "Matrix" Deal This has to be the largest movie tied up deal of all...Auto-Replenishment Secret to Some Etailers' SuccessNYT: E-tailers Lock In Repeat Orders A small but growing number of online retailers are rolling out so-called auto-replenishment...Students Love IM and EntertainmentMediaPost: University Audience Skews Toward Communication comScore, which tracks university students as part of its online research panel, concludes...Internet's Product Demo Abilities IncreaseiMediaConnection: Best Practice at Product Demonstrations We will never be able to feel clothing or try it on via...Inside View from Spam WorldThe Oregonian: CONFESSIONS OF A FORMER SPAMMER Fascinating insight from the Spam Front. "You can talk about these people...Rich Media Continues to ExpandClickZ: Why Rich Media Is Suddenly Everywhere According to this article, the expansion of rich media being tied to...IAB Launches SmartBrief NewsletterIAB: IAB SmartBrief OK, so maybe this is some sort of competition to MarketingFix but in the interest of...House Lists Do It BetterdestinationCRM: Increasing your reach Statistics and anecdotal evidence prove repeatedly that an in-house email list will consistently outperform a...New OPA Study Confirms Online's Daypart DominancePress Release: Media Consumption Study Confirms Net's Role as Top Daytime Medium PDF Report: The study, conducted with Millward...ING Pays AOL $30 for 'Edutainment' DealIAR: ING, AOL Sign $30M Marketing Pact Dutch financial giant ING said on Monday its U.S. financial services group...Competitive Web Site Satisfaction Service AnnouncedMediaPost: comScore, ForeSee Track Online Competition Score Networks, Inc. and ForeSee Results, on Monday announced a partnership to deliver...MSN's Surf and Squirt iLoo Is a Hoax…or Is It Real??CNN: Microsoft: Internet-Ready Toilet a Hoax Wired: Oh, It's Not a Hoax: MS ILoo The Brits duped us on this...AOL Goes After Hispanic AudienceIAR: AOL Launches Hispanic Ad Campaign With all the recent research pointing towards the growth of the Hispanic online...Google News Goes GlobalInternet.com: Thinking Global, Google News Goes Local Google News has just started regional focused sites, including Canada, Australia,...WSJ Publishing Via AOL IMCNET: WSJ.com Pings the News The online leg of The Wall Street Journal on Thursday began offering stock...AOL & Burger King Launch Mexican Loyalty ProgramPress Release: AOL, Burger King and Warner Music Launch Mexican Online Loyalty Program America Online Latin America, Inc. today...Spam Bill Designed to Assist Marketersdcinternet.com: Proposed Spam Bill Would Favor Mass E-Mailers Reps. W.J. "Billy" Tauzin (R.-La.) and F. James Sensenbrenner (R.-Wis.)...Booz Allen CMO Slams Honda 'Cog' AdAd Age: 'Cog' and the Auteur Fantasies of Creative Directors Writing in Ad Age, Randall Rothenberg, chief marketing officer...Why Weblogs Will Become a Serious Form of Corporate CommunicationsAllan Karl: It's Time For Marketing To Embrace Weblog Concepts & Technologies Allan Karl, former co-founder of Wirestone,...Involvement Branding - Offering the Best of Both WorldsiMedia Connection: The Web Offers Involvement Branding Involvement branding is an interesting concept that relates to the merger of...The Marketing Fallout from BlacklistsWashington Post: Blacklists vs. Spam An insightful article discussing the relationship between blacklists and spam, and the effect that...@d:tech Fully BookedOpt-in News: Leading Event for Interactive Marketing Sold-Out AD:TECH announced that attendance for the San Francisco event (June 16-18,...Online Publishers Go Offline to Expand BusinessCNET: Net Publishers Expand Offline Online publishers are realizing that perhaps the Internet is, in fact, just another medium...Cinema Advertising More Acceptable Than Internet AdvertisingPress Release: American Cinema Audiences Are Younger, More Affluent and Surprisingly Receptive to Pre-Movie Advertising Among the many...Search Engine Strategies Conference Wrap-upSearchEngineWatch: Managing a Pay-Per-Click Search Engine Marketing Campaign This event happened in Boston, MA, March 4-6, 2003, so this...Serial Spammer ArrestedDMNews: 'Buffalo Spammer' Busted For all the press that this has attracted you'd think that they had captured Buffalo...Online Advertising Hype or Reality?iMediaConnection: Jaffe Juice: Rock the Vote Joe Jaffe summarizes how a recent poll on AdWeek was turned around a...Movie Goers Are Big Online UserseMarketer: Movie Buffs Online eMarkter takes an indepth look at Arbitron's "Cinema Advertising" Study reported here yesterday. One data point...Internet Shopping Is UpMediaPost: Internet Shopping Recorded Significant Increases in 2002 According to The Media Audit, in a survey of 85...Review of Smaller PPC PlayersSearch Engine Watch: Paid Placement Alternatives to Overture and Google A report Search Engine Strategies conference in Boston, providing...Blog to the Rescue of Oakland LibraryPress Release: Web Site Attracts Book Donors From Around the World Heart-warming story about the marketing power of blogs....AOL to Charge for IMCNET: AOL Adds Fees to IM Feature America Online confirmed that it has started charging nonmembers a fee to...Kids Prefer IM to PhoneWashingtonPost: Middle Schoolers, Letting Their Fingers Do the Talking In what may be a permanent shift, kids are...Jane Mag Drives Print Readers Through Web PromoWSJ (subscription required): Jane Magazine Links Promotions to Purchases Ad sales consultant Leslie Laredo points out this article in...Targeting Boomers Through EmailMarketingSherpa: Special Report Part I: Emailing Aging Boomers vs. "Seniors" Older consumers adore email. However, you can't treat... |