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May 2003
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Visa Soft Pitches People in Their 20'sDMNews: Visa Has an Idea to Attract Twentysomethings Visa USA has hit on a new online marketing concept to...SMS Marketing Gets Complaints in the UKBrand Republic: Complaints Rise Ten-Fold as Text Marketing Takes hold Complaints about SMS marketing rose ten-fold during 2002, but...Full Screen Virtues and What the Internet is NotiMediaConnection: An Industry Call-to-Arms Joe Jaffe praises the full screen superstital approach to online advertising while clearly defining what...FindWhat Reports ProfitFindWhat.com Expects $10M Profit in 2003 Paid search provider FindWhat.com (Quote, Company Info) reported solid first-quarter results Wednesday, raising...How E-commerce Sites Enable Gift-GivingClickZ: It's My Birthday. Buy Me a Present. A look at how several etailers help people make presents thanks...Google Readying for IPO?Fortune: Google Finds a Good Analyst One of Silicon Valley's favorite parlor games is guessing when Google will go...Digitas Profitable on $52m Q1 RevenuePress Release: Digitas Reports Solid First Quarter Results Web development and marketing firm Digitas (Nasdaq: DTAS) reported $52.3...Jacob's Creek Winery Screen Saver Case StudyeMarketingToHer: How Jacob's Creek Winery Used Screen Savers to Boost Brand Awareness and Retention — 11 Tips A...Achieving a High Google RankingSearch Engine Watch: Ten Tips to the Top of Google My tip for the day is - build a...Lessons from GamesvilleeCommerce Guide: Case Study: Gamesville Good insight, explaining how Gamesville found success through mixing gaming, advertising and prizes together...Interview: Volvo's Phil BienerteMarketer: Peeking in Volvo's Digital Garage eMarketer interviews Volvo's CRM and E-Business Manager Phil Bienert. Volvo is a long...Consumers Definition of Spam Differs from MarketersDMNews: Studies: Consumers Don't Like Spam, But Buy From It If there is one thing everybody has agreed...House Shopping Online on UpswingMediaPost: Realty Sites Move Uptown In Ratings We all know people shop online but did you know that almost...Is Online Advertising Recovering?NYT: Signs of a Revival for Online Ads An insightful look at research, trends and development, in an attempt...More Feedback from the Spam SummitCNET: Want to stop spammers? Charge 'em Declan McCullagh shares his thought on Federal Trade Commission's three-day spam summit....Gaming and AdvergamingiMediaConnection: Advergaming Equals Attention A good overview piece on the gaming industry and how it is moving into the...Interview: DraftDigital's Jeff CannoniMediaConnection: DraftDigital's Jeff Cannon In this interview, Jeff Cannon offers up some smart advice on approaching the emerging areas...Why Web Advertising Doesn't Work…Apparentlyuseit: Making Web Advertisements Work Undetered by last weeks failure, Jakob Nielsen is today making yet another attempt at...Latest Plague: Cell Phone Virus-SpamZDnet: Is spam behind a cell-phone virus? Uhg. It just gets worse. A few weeks ago, I reported...Round-up of FTC Spam ConferenceAP: FTC says government must act on spam problem AP: Congress moving to combat spam e-mail DM News: FTC...RealNetworks Goes WirelessPress Release: RealNetworks Launches Streaming Content to Mobile Devices RealNetworks…today announced that consumers for the first time can access...MarketingFix PoemRob Malda: Rob's Amazing Poem Generator Programmer Rob Malda put this up for a goof and it's doing the...Espotting Moves into Online ExhibitionsPress Release: Espotting Media and Exhibitions.com Strike Pan-European Marketing The offline world is being mirrored online. It is traditional...More Users Actively Fighting SpameMarketer: Nearly 40% of Net Users Are Considering Anti-Spam Strategies A new study by RoperASW indicates 39.6% of Internet...Starcom's Jack Klues Tells Online Media Buyers Their Time Has ComeAd Age: Starcom Wants Online Included in Upfront Buys "It's time for us to use online as a way...HitWise Enters U.S. Market for Online Competitive IntelligencePress Release: Hitwise Launches Online Competitive Intelligence Service in the USA CNET: Metrics firm Hitwise enters U.S. IAR: Hitwise Launches...MSN Uses Offline to Get Advertisers OnlineIAR: MSN Launches Outdoor Ad Campaign Offline advertising dead? Not yet. MSN has just launched an offline ad campaign...Boeing Uses the Web to Solict Product InputDM News: Boeing Uses Web to Lift Interest in New Plane Boeing Aircraft is launching an online campaign designed...AOL Goes Inhouse for New Head of AdvertisingCNET: AOL promotes ad chief from within AOL named Lisa Brown as executive vice president of interactive marketing to...LookSmart Predicts Disappointing ResultsIAR: Paid Inclusion Hot, LookSmart Not LookSmart became the latest paid search company to warn of tough times...Ad Software That ProfilesCNET: Advertising software knows who you are A look at the growing trend towards user profiling by advertisers. Whilst...Big Offline Ad Guy Tells Online Industry What to DoAd Age: What Online Media Sellers Aren't Doing Well More comments from big offline marketers at this weeks iMedia...Someone Please Shoot This GuyMSNBC: The Prince of Pop-Up Ads Referred to as the Prince of Pop Up Ads, Brian Shuster is one...Is Intrusive Advertising a Lazy Cop Out?Business 2.0: Online Advertising After the Bust In a Business 2.0 article, Jimmy Guterman looks at the current state...Outlook Dominates Large Field of Email AppsWilsonWeb: E-Mail Client Programs Grey-haired e-marketing guru and Christian evangelist minister Ralph Wilson surveyed 386 members of his online...Why AOL Ad Revenue Is Still PoorBusiness Week: For AOL, Ads Are Still a Minus A detailed article discussing the reasons behind AOL's poor ad...How Users SearcheMarketer: Searching Online: From Keyword to Key Phrase According to a recent report from OneStat.com, nearly 30% of worldwide...EarthLink Attacks Spam RingIAR: EarthLink Sues 'Buffalo Spammer' Atlanta-based ISP EarthLink is taking the fight to the notorious 'Buffalo Spammer' with a...Surf and Squirt With MSN's New iLooPress Release: MSN Launches World's First ëInternet Looí This had to happen sooner or later. In the U.K., Microsoft's...More on Contextual AdvertisingCNET: Engines pin hopes on new keyword advertising Good analysis of the sector that discusses the trend towards search...The New RegimeiMediaConnection: Jaffe Juice: Changing of the Guard In this article, Joe Jaffe talks about the changing of the guard...IShaggedHere.com Extends Campaign to StickersAnders Jacobsen: Viral Marketing: IShaggedHere.com Covered here earlier, IShaggedHere.com, a website where people can go and list the details...It Takes (Lots of) Work to Deliver your EmailsClickz: Delivering the Mail A look at what "ISPs, Web-based e-mail providers, corporations, and others […] identify and block...More Anti-Spam PR From ISPsNew Media Age: Yahoo! to spearhead first European anti-spam day Internet portal Yahoo! will be hosting Europe's first anti-spam...Yahoo! Runs EyeBlaster Ads on Yahoo MailI don't know if this is just happening in the UK, or whether Yahoo have run this format...In Support of GatorMedia Post: Darwin Liked The Gator When journalists, or in the case consultant/journalists write an article, I always wonder...Volkswagen Shifts to an All Year Online Campaign Strategynewmediazero: Volkswagen Launches First All-Year Online Ad Campaign This week, Volkswagen is launching it's first year long Internet campaign...Hotmail Turns Off HTML Ads to Thwart SpamIAR: Hotmail Targets Web Beacons Microsoft on Thursday announced Hotmail users could block HTML images from appearing in e-mail...Advertainment is the Answer to TiVoMedia Post: Bored Consumers Need Ad Innovation MarketingFix co-conspirator Steve Hall posted this on his site, Adrants, yesterday, but... |