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April 2003
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CPA Buys Don't Have to be so FrustratingClickZ: The Role of CPA in the Media Buy Mark Redetzke, vice president of online media for Zentropy Partners,...Earthlink Wins and LosesTechnology Marketing: EarthLink Reports Loss, Gains While reporting a first quarter loss that met expectations on Wall Street,...Broadband Grows, Speed VariescomScore PR: Broadband Growth Continues; Speed Varies Just-announced: comScore Networks…today announced…analysis [that] found that while consumers are increasingly willing...Soliciting MarketingFix Reader FeedbackHello MarketingFix readers. We hope you enjoy our site. Robert, John, Olivier, Steve and myself are quite pleased...Interview with Google's CEO Eric SchmidtAlwaysOn: About Google's Eric Schmidt The interview discusses Google's acquisition of Pyra Labs (Blogger), and gives further insight into...Viral Marketing Is DeadiMedia Connection: Consider Viral Marketing I don't agree with the overiding message of this article. In fact it has...Optimism Abounds After Two Up Quarters of Online SpendMediaPost: The Internet Comeback Greg Stuart, IAB CEO, thinks the increase is "indicative of a larger trend at work....Porn Spammer Sues Anti Spam GroupThe Register: Florida spammers sue anti-spam groups A group of Florida-based porn peddlers, penis enlargement and Viagra spammers has...AOL Posts Profit Despite Online WoesCNET: Online unit pinches AOL Time Warner AOL Time Warner on Wednesday reported a profitable first quarter, although...@d:tech, San Francisco, June 16-18Ad-tech.com: Palace Hotel, San Francisco, June 16-18 There is no question, @d:tech is the only real must-attend show...UK Online Ad Spend Rise - Nothing to Cheer Aboute-consultancy: Online ads: A spurt not a re-bound When the UK IAB recently announced that online advertising had risen...Google Buys Key Partner of OverturePress Release: Google Acquires Applied Semantics IAR: Google Steals Applied Semantics Away from Overture Microdoc News: How Google Competes: Acquisition...Ask Jeeves Achieves Pro Forma ProfitsSF Business Times: Ask Jeeves posts rise in revenue and pro forma net Ask Jeeves Inc. posted $25.2 million...Overture Announces Sharp Rise in Quarterly RevenuePress Release: Overture Reports First Quarter 2003 Financial Results; Company Revises Full-Year Forecast Overture reported first quarter 2003 revenue...Who's Online?iMedia Connection: The Digital Divides Joseph Jaffe does a great job of reviewing recent research in order to highlight...Internet Advertising Not Well TrustedeMarketer: In Ads They Trust? Some not so good news about the trust level of online advertising compared to...DMC Use New Distribution Format to Promote Music VideoPress Release: DMC Launches Matrix Reload Music in Buzz We've launched a 'web only' viral and buzz marketing campaign,...New Spam Fighting InitiativeMediaPost: Email Coalition Launches 'Project Lumos' to Eradicate Spam A new standard is being proposed by the Email Service...Hitwise Reports War-Related Web TrafficPress Release: Low Point for U.S. War Effort Was High Point for Web News Sites Interesting research from Hitwise...Amazing Honda AdHonda Accord Ad [Adland (paid sub, but it's only two Euros)] Honda Accord Ad [official site, video file requires...Big News in the BlogosphereMoveableType: Six Log: Six Apart Milestones Moveable Type: Six Apart: Six Apart Ltd. Announces Close of Series "A" Financing Guardian:...Ad Age Annual Research Bonanza2003 Advertising Age Report: The Findings Industry Revenue Increased Only 0.6% Last Year Inside the World's Top 25 Ad Agencies...Relevance the Advertising PanaceaMedia Post: Relevance: Build it and Consumers and Advertisers Will Come When reading this article, please note that it...Is Online Advertising Ready For an Upfront?Ad Age: Should There Be an Upfront for Online Advertising? For those of us in the offline world, we...New Online Game for Mercedes C ClassBrandRepublic: Mercedes promotes C-Class with Top Gear online game Drivers are being encouraged to challenge 'Top Gear''s mystery driver...L90 Execs Cook the Books and Get CaughtIAR: L90 Officers Plead Guilty in Ad-Revenue Scheme Four former high-ranking officials at Internet advertising firm L90, which has...How to Advertise on GoogleClickz: Google AdWords: Best Practices A great introduction to Google Adwords by Kevin Lee, aka Sergey Brinn lunch...Worst Practices in Email MarketingOptin News: Top 10 Email Marketing Mistakes Companies Make Good check list. ...Major Brands Shift Ad Budgets OnlineBiz 2.0: McDigital Marketing Thomas Mucha examines McDonald's recent decision to shift more marketing budget away from TV in...How Schwab Reduces Costs and Increased Profit With EmaileCRMGuide: Targeted E-mail: A Case in Point MarketingFix reader Cezanne Huq wrote to complain that too much of our...Volvo in Domain Domain Dispute with Pig FarmerPress Release: Volo Auto Museum Announces That Volvo of North America (Goliath) Sues Volo Auto Museum (David) for...High Percentage Surf Whilst Watching TVeMarketer: Net Most Popular Media to Use While Watching TV BIGresearch finds that nearly 24% of men and 30%...TiVo Predicted to Dominate New TV FormatsTV Predictions: TiVo-Like Recorders to Outsell HDTVs — New Study The TV executives were asked: ìOf the following four...Big Guns Come Together to Fight SpamNYT: E-Mail Service Providers Unite in Bid to Stop Spam The three leading providers of e-mail accounts said...Getting Advertisers Online - Part XIiMedia Connection: 4 Tools Needed for Online Ad Growth Some thoughts from Dick Hopple, Chairman & CEO of Unicast....Slate in the BlackNYT: Slate Sets a Web Magazine First: Making Money OK they cheat, but even so this is still encouraging...NYT Extends Half Page UnitsMediaPost: More Advertisers Go Half Page The New York Times has extended its recently launched half page ad units...Survey: Your Favorite E-Marketing DebateA debate raging on an industry list I follow, led me to wonder what was everyone's favorite hackneyed...Unicast Introduces Full-Screen SuperstitialPress Release: Unicast Brings Full Screen Advertising to Online Ad Community The trend towards intrusive ad formats continues...comScore Introduces Meta Search Behavior AnalysisPress Release: comScore Launches System to Track Consumer Search Queries comScore Networks…today announced the launch of comScore Media Metrix...Webby Awards CancelledCNET: Webby Awards Ceremony Canceled The down economy and fear of flying have caused the Webby Awards ceremony to...Paid Placement OverviewBusiness Week: And You Thought the Web Ad Market Was Dead Business Week does a round up of the...French ISP Wanadoo Grows Fast on Ads and BroadbandFT: Wanadoo Feels Benefit of Broadband Success The French ISP and portal Wanadoo is having a great year so...Biz Week Lauds Online Ad RecoveryBusiness Week: Online Ads Take Off–Again It's official: major media loves online marketing again: A turnaround in online marketing...Google 'Eating Overture's Lunch'CNN: Overture's Sour Notes Despite its recent announcement of increased revenue, Overture's profits this last quarter have disappointed...Affiliate Marketing Seminar, Free, NYC, May 1Ecommercesig.com: Affiliate Marketing: Best Practices for Advertisers Join E-Commerce Special Interest Group for a free panel discussion May 1....Web Ads Get RicherPress Release: Doubleclick's First Quarter Ad Serving Report Reveals That Rich Media Now Accounts For Nearly 28% Of...Job: Director of New Biz, NYC I-AgencyThe agency has solid financials and a good track record in organic growth as well as new business....What Does the Future Hold for Text Ads?Alert Box: Will Plain-Text Ads Continue to Rule? What happens when a usability junky writes about online advertising? Answer:... |