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April 2003
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NPR on SpamNPR: Marketing Groups Urge Congress to Address Spam (Real Audio file) National Public Radio reported this morning on the...Google Pushes BillionNYT: In Searching the Web, Google Finds Riches Yet more fawning praise for everyone's favorite Internet company. A "googol,"...Overture Strives for Global DominanceIAR: Overture Fleshes Out International Plans Overture Services gave new details on its ambitious international expansion plans on Monday,...Choosing a PPC Providersearchengineblog.com: Pay-Per-Click Strategies for Search Engine Marketers - Part 4 This weeks roundtable discussion looks at how to pick...What Sucks About the Online Ad IndustryMediaPost: What Annoys You? Masha Geller reports today on a study done by Paul DeBraccio of Interevco. He asked...AAAA Hopeful for 2004NYT (Stuart Elliott): Some Optimism Seen for Advertising NYT's ad guru Stuart Elliott, reporting on the wrap-up of the...B2B Marketers Waking Up to BlogsBtoB: Corporate Blogs Make Personal Connection Reader Dana VanDen Heuvel points out this excellent story in BtoB (an AdAge...AOL Accounts Out by $1 BillionMedia Guardian: AOL 'overstated accounts by £1bn' Just a day after CNN founder Ted Turner was named in a...FindWhat.com Promoted to Main NasdaqNaples News: Fort Myers Internet firm moves up on Nasdaq The company has been trading on the Nasdaq SmallCap...The Role of Emotion in Online AdvertisingiMediaConnection: Emotional Connectivity In this week's iMediaConnection/MSN Best Practices piece, Joe Jaffe discusses the role of emotion in advertising....SUVs Have 48% Share of Automotive Ad ImpressionsAdWeek: SUVs Dominate Online Ad Market Sport utility vehicles represented nearly half of all automotive advertising during the first...Coupons Not Heavily Used OnlineeMarketer: Net Not a Popular Outlet for Coupons NCH Marketing Services reports that consumer packaged goods (CPG) companies printed...Internet Ad Budgets Up in UKDigital Bulletin: One in Four Companies Up Internet Marketing Budgets Internet Ad Budgets are looking Up in the UK. Internet...AOL Launches $10 Million Lawsuit Against SpammersReuters: AOL Files Five Lawsuits Against Spammers The company alleges that the defendants are in violation of the Virginia...Jupitermedia Buys NUAIAR: Jupitermedia Weds Nua.com with CyberAtlas Rumour has it that is MarketingFix is next on their shopping list? When...Does Yahoo! Have a Branding Problem?MediaPost: Yahoo! Has a Branding! Problem! According to Tig Tillinghast, yes. Yahoo! has so many house ads running in...Local Internet Advertising Now at $1.65BBorrell Associates: What Newspaper Web Sites Earn According to this new study, local Internet advertising now makes up...UK Online Advertising Up by 19%Media Guardian: Online advertising spend grows by 19% Spending on internet advertising rocketed by a fifth last year despite...Puma Ads - The Story that won't DieSlate: Puma's Problem But what if Puma didn't want these images to fade quickly? Gawker, Felix Salmon, and others...DoubleClick Moves into the BlackAtNewYork: DoubleClick Posts Profit DoubleClick returned to profitability with its first-quarter results Tuesday, after spending a painful year recasting...Sports Fans Are Premium Audience OnlineEcommerceTimes: Sports Score Big Online Interesting piece about how sports sites are doing especially well at monetizing their audiences...A Solid SEO Foundation for WebsitesWebmastersWorld: All I have learned from this Forum… Every now and then you come across a superb post in...MSNBC Leading Online News SiteMediaPost: MSNBC Takes the Lead for Fifth Consecutive Month According to Nielsen//NetRatings, MSNBC served 75 million video streams...Big Agency Media Director is an Internet BelieveriMediaConnection: Interview: MediaVest Group's CEO, Jack Klues During my stint at Starcom (prior to the merger with Mediavest), I...Web Not on Radar's Radar?The NYT reports on the buzz in the publishing industry about the launch next week of the new...Ireland Shares in Web Ad BountyENN: Irish E-Advertising Spend Climbs Not to be outdone by the Brits, the Irish IAB reports: In Irish arm...Condom Maker Wants You to Shag and TellDigital Bulletin: Mates Condom Site Encourages 'I Shagged Here' Boasts Mates Condoms is asking people to post stories (with...FindWhat.com Raises Minimum BidIAR: FindWhat Raises Bid Price Paid listings company FindWhat.com announced Thursday that it would raise its minimum bid price...Primedia Prime (e-)Media Guy QuitsAtNewYork: Primedia CEO Shown the Door Tom Rogers, CEO of Primedia, responsible for much of the company's money-losing Internet...Interview with IAB PresidenteMarketer: Optimizing Online Ad Spending The interview discusses a range of industry issues including recent cross media studies conducted...UPN and AOL Team on Maserati SweepstakesUPN, America Online Join For Maserati Sweepstakes UPN, working with America Online, Inc. and Maserati, have begun the UPN...Forbes.com to Offer Half Page Ad UnitIAR: Forbes.com Offers Half-Page Ad Format Forbes.com said on Thursday it would join NYTimes.com and CBS MarketWatch in offering...Worldwide Audience Measurement Conf., LA, June 15-20MRWeb: Global Audience Measurement Conference ESOMAR: Press Release ESOMAR (the Europe-based World Association of Opinion and Marketing Research Professionals)...MediaPost Answers Top Objections to Online AdsMediaPost: The Online Industry Answers its Accusers A must-read piece. Really more like a short research paper, MediaPost interviewed...Anti-Ad Filtering Moves OfflinePlanetFeedback: Spam, Pop-Ups Threaten Trust in TV, Other Advertising Formats Beleaguered by e-mail spam and intrusive pop-up ads on...Gawker Using Google AdsI was just browsing on NYTimes.com when I noticed this text ad for the hip NYC weblog Gawker,...Ask Jeeves Revamps Search Tech, New Ad CampaignAsk Jeeves: Search Smarter E-Commerce Times: Ask Jeeves Answers Competitors with Upgrade MediaPost: Ask Jeeves to Start Advertising Again,...Vindigo Shares Client ResultsMediaPost: Ads to Handhelds Get Results Press Release: Advertisers Capitalize on the Power of Vindigo Vindigo, contextual content provider for...Positive Signs for the Online Advertising SectorCNET: Online ad outlook brightens A decent rundown of recent research suggesting that the online advertising sector may be...Spam as Political WeaponMoscow Times: Campaign Kicks Off With Online Tricks Interesting piece out of Moscow's leading English-language paper alleging that politicians...DoubleClick Doubles CEO BonusReuters (via Yahoo): DoubleClick Nearly Doubles Chief Executive's Bonus DoubleClick CEO Kevin Ryan presided over a 26% decrease in...Giving Spammers Dose of Own MedicineGuardian: How to Make the Spammers Throw in the Spanner Here's a cheerful tale to start your week with: Last...NetRatings Releases SiteCensus, New Service for Smaller SitesInternetNews.com: NetRatings Thinks Small with SiteCensus Press Release (PDF): NetRatings Launches Census-Based Measurement Service NetRatings has launced a new service...Korean Portal Daum Profitable on Robust Ad SalesKorea Herald: Daum's Revenue Doubles on Ad Sales In South Korea, where the Net is huge (the highest penetration...Overture Moves into P4P Banner AdvertisingKorean Herald: Overture Korea launches P4P online ad service Overture Korea, an online advertising agency, launched what it calls...Overture Buys FAST, Eyes AltaVistaMediaPost: Overture Completes Acquisition Of Fast As we reported earlier, this deal has now finalized: It's official. Overture Services, Inc....AOL Ad Deals Questioned by SECWaPo: SEC Probing More AOL Advertising Deals Poor AOL can't catch a break. Now the SEC is suspecting them...Fat Online Ad Trend WidensCNET: New Online Ads Squeeze News Pages Several top online publishers have adopted newly sized advertisements that give marketers...The Joys of TiVoNYT: Why TiVo Owners Can't Shut Up Press a button, and TiVo will record every episode of "Six Feet... |