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April 2003
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Overture Joins the DarksideCNET: Gator snaps Overture for pop-under ads There was a lot of speculation last month that this deal was...Real Estate Brokers Warm to Internet MarketingNYT: Internet Has Impact on Sales "Real estate brokers are seriously looking at Internet marketing in a way...Ford, GM Make Inroads With Online HispanicscomScore: Ford Closes Gap Among Online Hispanic Auto Shoppers The comScore Media Metrix analysis, based on a panel of...Results in From Forbes.com's Guarantee TrialAdAge: Forbes.com to Flog Its Online Ad Success MediaPost: Forbes.Com's Guarantee A Success MediaPost writes: In the beginning of September, Forbes.com...Interview with Kevin Lee, CEO of Did-it.comeMarketer: Online Marketing Idol A good rundown of the current search marketing scene, discussing key issues and trends. ...Advertising Is Intrusive; Is That Good or Bad?iMedia Connection: Leveraging Intrusiveness We all seem to agree that advertising is intrusive in some way. And prevailing wisdom...Biz Blog Conference, Boston, June 9-10ClickZ: Weblog Business Strategies 2003 …is the first business-oriented forum to address the recent emergence of Weblogs into the...Spammer Gets His DueIAR: Anti-Spammer Claims Court Victory Maryland anti-spam activist Francis Uy claimed victory in his quest to out a Maryland...Larry Chase on Search and Paid ClicksWDFM: Pay-Per-Click Optimization A decent assortment of resources and tips from Larry Chase's Web Digest for Marketers on the...Honda Targets Hispanics OnlinePress Release: Honda Launches Major Hispanic Online Marketing Effort American Honda Motor Co., Inc., one of the top-selling automobile...Man Offers Back of his Head to AdvertiserBBC: Use your head to beat advertising slump For just $7,000 (£4,500), CI Host, a Texan network services firm,...Advertising Fuels Gains at Yahoo!News.com: Yahoo earnings seen to be on track IAR: Yahoo! Revises Estimates Upward, Reports Profit News.com writes: Wall Street analysts are...Webby Nominees Announced; Best Biz Sites SoughtWebbyAwards: And the Nominees Are… The Webbies have announced nominiees for 2003. For the first time, the awards are...Travelocity Sees Success With IBS Web SitesMediaPost: Travelocity Picks IBS' TV at Work Travelocity has moved 30% of its offline budget online. One program they...Roadblocking Comes to the WebMediaPost: Sun Takes Over TechTarget Sites for 9 Hours The classic offline techique of a roadblock buy has come...Tips on Communicating With the Always-Connected ConsumeriMedia Connection: Five Principles for the "Always-on Age" Online guru G.M. O'Connell, founder of Modem Media, espouses five driving...Search Engine Marketing OverviewiMedia Connection: Buy Me Some Traffic Here's a great overview piece on paid search (Inclusion and Placement) marketing from...DMA's net.marketing Conf (May 5-7, Miami) Few Sign-ups So FarDM News: Attendance Looks Grim for net.marketing The DMA/AIM net.marketing Conference & Exhibition so far has a sparse...NYTimes Free Archives BackDavenet: NY Times Archive Is Back As I reported a few days ago, prominent web industry commentator Dave Winer...IAB's Latest 2002 Ad Revenue ReportIAB Press Release: 4Q 2002 Totals $1.5 Billion - 2.3% Increase Over 3Q 2002 Internet advertising revenue in the...Lycos Integrates DoubleClick Ensemble into Campaign OfferingPress Release: Lycos Increases Subscription Push With Automated Marketing Campaign Management Tool From DoubleClick Lycos and DoubleClick Inc. ,...Burst Media Inks Deal With SprinksMediaPost: BURST! Media Signs Sprinks Burst Media is on a paid search roll. Within a week of signing a...Web Sites Get Better At Taking FeedbackMediaPost: How Well Do Websites Listen to Their Visitors? It is encouraging that web sites are listening to users...Online Ads Follow Industry GuidelinesAdvertising Standards Authority: Online In Line Advertising and Sales Promotion: Compliance Report: Banner & Pop-up Ad Survey (PDF report) The...Net Ad Rebound and Leaner Models Reward Online PublishersWSJ (subscription required) Net Firms Are Seen Posting Strong Results Despite War Surprising optimism, singling out Internet businesses as...Trends in page 'Takeover' AdsTurboAds: Takeovers on the Up and Up Takeover ad units are becomming more prevalent particularly on major sites such...Yahoo Thriving on Ads & Paid ContentYahoo Press Release: First Quarter 2003 Financial Results News.com: Yahoo Beats Expectations, Raises Outlook Reuters: Yahoo Up on...OgilvyOne and MindShare to Launch "First" Global Digital AgencyRevolution: OgilvyOne and MindShare in global digital media launch MindShare Worldwide and OgilvyOne Worldwide are launching a joint venture...Who Wants to Be a Billionaire?Brand Republic: Pepsi ups marketing stakes with billion-dollar prize show Pepsi is taking cola wars to a new level...Boston.com Rents Out its LogoBoston.com has let Longs advertise within its logo, so when you click on the logo a pop-up appears...Are Google's New Contextual Ads Working?MarketingSherpa: Survey Results on Google's New 'Content Targeted' Ads: Low Clicks, Iffy Conversions? Excellent report. A must read if...Trend Spotting the Lycos WaySearch Engine Watch: Data Mining the Lycos 50 Chris Sherman does a great job of explaining how to get...ClickZ Email Conference, NYC, May 19-20ClickZ: Email Strategies Nothing particularly original sounding in the write-up for this event, but then, honestly, what is there...Espotting Recruiting 30 New StaffPress Release: ESPOTTING MEDIA GROWTH CONTINUES NEW EUROPEAN AFFILIATE DEALS - LOOKING TO HIRE 30 NEW STAFF This is...Interview with Economist.com Publisher Paul RossieMarketer: Very Economist Interesting interview with Economist.com Publisher Paul Rossi discussing their business model, online publishing, and the relationship...WSJ.com Adds Online Media and Marketing SectionMediaPost: WSJ Online to Launch Media & Marketing Edition Dow Jones & Company's Consumer Electronic Publishing unit, publisher of...BIG News: McDonald's Does Less TV and More Digital MediaAd Age: McDonald's Shifting Ads Away From TV to Digital Following Coke's lead, McDonald's has joined the list of...Senate Introduces Another Anti-Spam BillIAR: Senate Anti-Spam Bill Introduced U.S. Senators introduced a bill designed to crack down on the growing problem of...Smart Content New Wave for PortalsWaPo: Yahoo Plays With Search And Syntax Increasingly, Web sites are trying to divine what you are looking for...Reuters & NYT Advertising on BlogsKen Layne points out that Reuters and the New York Times are both running text ads on the...For Ex-Net Execs, Long Road to RecoveryNYT: Commute to Nowhere Very depressing story (long) in the NYT Magazine about unemployed executives in the NY area,...An Ode to Mickey D'sTim McHale, CEO of Underscore Marketing, a new agency specialized in cross-media marketing, is also a sometimes poet...Domain BoogersExecutiveSummary.com: Domain Boogers Ever notice sites that are not configured properly to let you neglect to type the www....IM SpamUgh. I just got my first-ever piece of IM spam — not surprisingly for porno. Anyone know how...One Third of U.S. s on Broadband in Two YearsInternetRetailer: Broadband to Reach 1/3 of U.S. Households by 2005 eMarketer: Broadband Worldwide InternetRetailer.com reports: Broadband Internet will reach about one-third...NetRatings and comScore in Bitch Fight Over Hispanic PanelDMNews: NetRatings, comScore Clash Over Hispanic Online Panels Passion like this is not an everyday event in the online...Internet Usage Higher Earlier in the WeekeMarketer: Net Users Start Week Off Online While there doesn't seem to be a huge difference in Internet usage...Viral Marketing ExploredNew Media Age: Viral Marketing - Catching the Bug (pdf) Not a bad article, with good insight from some...Dot Coms Learn the Ad to Revenue LessonAdAge: Study of Dot Com Marketing Finds Major Improvements A new study out by Pegasus Research International and... |