2003 April 07 - MarketingVOX

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Zenith Optimedia Upgrades Ad Spending Forecast for 2003

AdAge: Advertising Industry Spending Forecast Upgraded ZenithOptimedia Press Release (Word doc): More an Absence of Recovery NYT (Stuart Elliott): Ad Forecaster Is More Optimistic AdAge writes: The quarterly update of Zenith's global ad-expenditure forecast issued in December 2002, to be released today, also predicts... continue reading »

Why Aren't Traditional Advertisers Fully Embracing the Web

Yahoo Taking on Google with New Features

Tax Sites Up 15% Over Last Year

Contextual Relevancy Defined

Bye-Bye Nando Times

Standard & Poors Analyst Likes DoubleClick for Long-Term

Overture Joins the Darkside

Real Estate Brokers Warm to Internet Marketing

Ford, GM Make Inroads With Online Hispanics

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