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April 2003
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AOL Online Forms Marketing Partnership With Infinity BroadcastingPress Release: America Online and Infinity Broadcasting Form Marketing Alliance America Online, Inc. and Infinity Broadcasting, one of the...Yahoo! Uses Anti Spam Sweepstake to Promote Premium Mail ServiceDMNews: Yahoo Spamstakes Uses the J-Word The sweepstakes appears as a link near the bottom of the Web page...The Web, Iraq, and the Academy AwardsYahoo: The Show Must Go On In this weeks Yahoo! Buzz Index, a search term popularity list, the Academy...The Sun Rips Off Weekly World News with Monkey CampaignRevolution: Sun launches viral campaign for typing genetic monkey An April Fool, where the Sun pretends that a scientist...Terra Plans US Buying SpreeBloomberg: Terra Networks Says It May Make Acquisitions in U.S. Terra Networks SA, the owner of the Lycos group...What to Do About Online Ad SizesClickZ: Waive the Banner! James Hering writes about the sad state of current online ad units. From the banner...Google's Latest Moves and Search Engine TrendsMediaPost: Content Targeting Google-Style This MediaPost article by Masha Geller mentions Google's latest deal with SportsLine.com (previously mentioned here)...Overture Marches into KoreaIAR: Overture Expanding Globally With MSN Korea Overture Services said Tuesday it would expand its deal with Microsoft to...Broadband Continues to Expand in U.S. MarketLeichtman Research: Record Setting Growth for Broadband Internet in the U.S. Leichtman Research Group (LRG) finds that, as of...When Is Cool Not Cool?Answer: When a politicial tries to speak to teens in their own language Trust me on this, you can...Reflections on IAB Road ShowMediaPost: IAB Kicks Off Road Show DM News: IAB Road Show More Pitch Than Data Feedback from the 1st day...Travel May Be Down But Online Travel Marketing is NotiMedia Connection: The Travel Industry Sails Online While acknowleging the fact that travel has declined due to war, 911,...Link Strategy ExplainedWilsons Web: Linking Strategies that Improve Traffic to Your Site An indepth interview with link strategy guru Eric ward....Microsoft Jumps Into Paid SearchCNET: Report: Microsoft Eyes Paid Search Be scared…be very scared, Overture. Microsoft is stepping into your world with it's...Arab Wide Web Begins E-Marketing ServicesMenaReport: Arab Wide Web Launches E-Marketing Division Arab Wide Web, a e-business service provider in the Arab world, has...War Threatens DoubleClick's Share PriceBarron's (WSJ subscription required): Clicks But Few Bucks For DoubleClick AS THE WAR with Iraq unfolds, anxious folks are...MP3.com and TriStar Promote Films via MP3sMad.co.uk: MP3.com and Columbia TriStar in online marketing partnership MP3.com Europe has announced a major online marketing partnership with...Making the Case for Online Advertising Part 34Media Post: The Online Industry Answers its Accusers A great detailed article providing answers to common objections made by...Refresh Your Newsletter Efforts…Part 52Clickz: Newsletter Content: Time for a Fresh Start! Here's another in a long line of tip-related articles that offers...NetRatings Launches New Hispanic Web Measurement ToolIAR: NetRatings Debuts Hispanic Web Measurement Service NetRatings announced Tuesday the availability of its syndicated Hispanic Web measurement service,...Danny Sullivan on Google and PrivacySearch Engine Watch: Google And The Big Brother Nomination and Search Privacy At Google & Other Search Engines It never...MSNBC to Carry FT StoriesWSJ (subscription required): MSNBC, Financial Times Form Partnership MSNBC.com formed a content distribution partnership with the Financial Times…. MSNBC.com...Drudge Report Wildly Profitable?Business 2.0: The Secrets of Drudge Inc. The secret, in a phrase: "thin media." Nick Denton observes: The economics of the...MSN Denies that they Plan to Ditch OvertureIAR: Microsoft Denies Paid-Search Plans Overture Services and Microsoft denied an analyst's report on Wednesday that said Microsoft...Reaching the Military TargetMedia Daily News: Market Focus: Military Personnel Here's a good overview article offering facts on the military market segment...AOL Partners with Univision to Extend Reach to Latino AudienceLA Times: AOL Plans to Expand Univision Partnership to Reach Latino Users In it's continuing effort to survive, AOL...Canadian Newspaper Group Launches Rich Media Electronic VersionNational Post: E-newspapers with built-in video coming CanWest Global Communications Corp. plans to roll out electronic versions of its...Google to Put Sponsored Links on AmazonCNET: Google starts new chapter with Amazon Google plans to provide search services and sponsored links to Amazon.com under...Gator Far From Becoming ExtinctForbes: How Not To Wrestle A Gator Good opinion/analysis piece arguing that Gator's days of graffiti'ng the web are...A Comprehensive Review of the Email Marketing SceneEmerging Interests: Email Marketing 101 and Then Some A great report, helpfully split into the following parts: Introduction Industry...Microsoft Thinks They Can Do Better Than GoogleYahoo News: Microsoft Says [sic] to Take Aim at Google "We do view Google more and more as...NYTimes.com Stops Supporting Free Links to ArchivesDavenet: NY Times Pulls Back "The original blogger" (or so he loves to claim) Dave Winer has an interesting...WildTangent to Provide Online Gaming to Fox, FX, and PepsiFun and Games for WildTangent Online game publisher WildTangent, which helps marketers develop and distribute commercially sponsored games for...Examination of a Cross-Media Campaign for AMC TheatersMediaPost: Cross-Media Case Study: AMC Theatres Nice examination of how AMC has realized that movie theaters need to be...Co-Registration Network Launched by MailCreationsMailCreations Launches Co-Reg Network MailCreations.com, Inc., a provider of targeted opt-in email advertising, has added an Opt-In Co-Registration Network...New Ad for Content System LaunchedZDNet: Ads-for-content payment system goes live A bit like Ultramercial which Salon is using to offer day passes to...A Guide to Choosing Web AnalyticsClickZ: How to Choose a Web Analytics Solution Bryan Eisenberg writes an overview piece on the steps to take...Pay-Per-Click Strategies for Search Engine Marketers - Part 3SearchEngineBlog: Pay Per Click Interview Part Three Here is the third in the series of Pay Per Click Roundtable...Emisare Brand Strategists Launch BrandAdvocateBrandAdvocate A brand strategy agency Emisare launched this new site BrandAdvocate as a place to profile strategy articles and...A Closer Look at Amazon's Latest Patent ApplicationE-Commerce Times: The Case of Amazon's Newest Patent Battle In this special report Tiernan Ray tries to shed futher...Haiku Anti-Spam Technique to have its Day in CourtIAR: Habeas Files First Spam Suits Spam fighter Habeas announced Friday that it filed two lawsuits earlier this...Yahoo! to Buy Overture?TheStreet.com: Overture Jumps as Yahoo! Grabs Cash Is Yahoo! making an overture for Overture Services? That's the burning question...Why Hasn't SMS Taken Off in the USEconomist: No text please, we're American Why do American's send only 7 text messages per month, when the global...Zenith Optimedia Upgrades Ad Spending Forecast for 2003AdAge: Advertising Industry Spending Forecast Upgraded ZenithOptimedia Press Release (Word doc): More an Absence of Recovery NYT (Stuart Elliott): Ad...Why Aren't Traditional Advertisers Fully Embracing the WebiMedia Connection: Publicis & Hal Riney’s Jerry Back Jerry Back The VP, Associate Director of Research & New Media...Yahoo Taking on Google with New FeaturesReuters: Yahoo! goes for Google with revamp Yahoo!'s goal for the new products remains the same as always —...Tax Sites Up 15% Over Last YearMediaPost: Tax Sites Attract More Than 22 Million Not suprisingly, tax sites are seeing a lot of activity these...Contextual Relevancy DefinediMedia Connection: A Return to Contextual Relevancy Joe Jaffe takes a close look at Contextual Relavancy and it's place...Bye-Bye Nando TimesAP (via Boston.com): Nando Times and Sports Site to Shut Down Another pioneer throws in the towel. 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