|
|
|
Home »
Archives »
March 2003
« Previous Entries · · Next Entries »
Learn Measurement and ROI From the Experts, NYC, 3/27Upstream Group: By The Numbers Nielsen//NetRatings, Dynamic Logic, Atlas DMT and DoubleClick come together with Doug Weaver's Upstream Group...MailBlocks to Challenge Hotmail, Defeat SpamNYT: Start-Up Aims to End Spam CNET: An answer to spam's discontent? DMnews: New E-Mail Service Claims to Eliminate Spam MailBlocks.com I...Interview Iconoculture CEO and FoundereMarketer: Inside Iconoculture's Petri Dish Iconoculture, the trendwatching entity, recently launched Iconoculture Online, a service providing detailed information on...Accuweather Facilitates Cell Phone AdvertisingMediaPost: Accuweather Adding Cell Avails Accuweather has signed deals with four cell phone providers to offer weather and geography...Beyond the Click-Through ObsessionB2BMarketingBiz: High Click Rates Aren't Always Best - What DeKemper Learned by Tracking Post-Click Activity Dan DeKemper [President DeKemper...Are Directories Close to Becoming Irrelevant?CNET: The changing face of search engines Many small sites say they still see value in a listing in...Nestle Go Ahead With Stunt Despite WarAdAge: War Won't Stop "Britain's Biggest Break" The chocolate bar Kitkat is a huge branding success in the UK...Google to Move into Offline AdvertisingPaid Content: Google to Go After Print Advertising Market Google is going offline: it will begin targeting offline print...DoCoMo Wins First Spam CaseReuters: DoCoMo wins spam-mail fight in Tokyo court In the first court decision against Japan's spam mailers, who regularly...AOL & MSN Fight Against Anti-Spam BillAssociate Press: Anti-spam bill passes state Senate committee Internet users could sue e-mail marketing firms $500 for each piece...Paid Content to Reach $2 Billion in 2003MediaPost: Jupiter: Paid Content Will Reach $2 Billion At the Jupiter Online Media Conference and Expo in New York...Euros Prefer Print News to OnlineEuropenet: Europeans prefer hardcopy newspapers to their online cousins Europeans - especially Northern Europeans - enjoy reading newspapers but...Tips for Wireless MarketingMarketingProfs: Mobile Marketing ñ R U up 4 it? A good article packed with decent advice, although the author...AOL Criticized for New Sexy AdWSJ (subscription required): America Online Launches Cheeky New Ad Campaign NY Post: Wall St. Not Wowed by AOL's Campaign The...War Takes Toll on Online AdsAdAge: War on the Web: Traffic Spikes, Pulled Ads As war raged across the World Wide Web, online news...Retailers Put More Content on Fewer MessagesInternet Retailer: Retailers are cutting back on frequency of e-mail marketing As e-mail marketing contends with spam and over-saturation...Can You Opt Out of Contextual Ads?ClickZ: Contextual Advertising In Context, Part 2: Google Goes Beyond Search Contextual ads are different. Some consumers who view...Google too Lazy to go PublicWired: No Plans to Take Google Public Sergey Brin, the company's president and co-founder, said he's thought a lot...Microsoft Sets Hotmail Send Limits to Reduce SpamMediaPost: MediaDailyNews 03-26-03 In hopes of combatting spam, Microsoft has limited the number of emails that can be sent...Amazon to be Challenged by Lawyers Over iPaq FiascoRevolution: Lawyers challenge Amazon over price blunder orders A group of lawyers has challenged Amazon.co.uk's decision not to fulfil...War Increases Consumer ConfidenceMedia Markets Daily: Consumer, Media Outlooks Rise After Iraqi Invasion Far from putting a prolonged damper on the media...Getting Ready for April Fools DayReuters: Livewire: Surfing for a Practical Joke Okay, I believe this has virtually nothing to do with e-marketing...Web Promotions Worked for Oscar AdvertisersMediaPost: Just an Online Minute… Diet Pepsi Wins Even though ratings for this years Oscars were the lowest ever,...How to Deal with Hoax AdvertisingAdrants: PUMA and Victoria's Secret: Observations on Reactions to Spoof Ads With the PUMA spoof, the company caught wind...Pioneer Targets Gen Y With Web/Print CampaignPress Release: Pioneer Offers Attitude and Information to Gen Y Males With an Edgy Print and Web-Oriented Advertising...ESPN.com Will Save 61TB in Bandwidth per Month with New DesignNetscape Devedge: An Interview With Mike Davidson of ESPN ESPN.com, the online sister of the ESPN cable networks, serves...A Charity Based Spam Acceptance ProgramZDNet: Congestion Charge for Spam? Here's an intruiging approach to handling spam. Two IBM researchers are proposing a new method...Blogvocate Tells Inside Story of Raging CowgateNYT: The Web Diarist as Pitchman Following up on the Dr. Pepper Raging Cow fiasco, the NYT has tracked...Food Network Revamps Website For Broadband and Offers New Content SponsorshipMediaPost: Food Network Retools Website The Food Network is in the process of revamping its website to offer more...A Closer Look at Google's Contextal Advertising PlansCNET: Google, ad networks team on text ads A detailed article overviewing what Google is upto on this...Sony Erisson Pursues PDA Ads in GermanyBargainPDA: Sony Ericsson signs up to PDA advertising ValueClick inks ad deal with WebToGo Sony Ericsson is to become...TW's People & Ent. Weekly Now Proprietary AOL ContentMSNBC: AOL to Charge for Magazines Online AOL Time Warner will move the free Web sites for a number...Devious Domain Registrants Could Be In TroubleCNET: Use misleading domain name, go to jail? The U.S. House of Representatives is scheduled to vote Thursday on...A Primer on Internet Advertisingavant marketer: What Works in Internet Advertising avant marketer has just released an overview of three studies regarding online...The Beginning of the End of the Banner?Media Daily News: Jumpstart Drops Static Banners We knew it had to happen at some point. The long suffering...Permission Marketing Versus Direct MarketingOptIn News: Don't Call Yourself A Permission Marketer When You Are A Direct Marketer Are you a permission marketer...UK Government Proposes New Spam LawsInfomatics: DTI promises to get tough on spam Consumers and businesses will be able to sue senders of unsolicited...The Internet as an Integrated Part of the Marketing MixAvant|Marketer: Cross Media: How Significant is the Opportunity? It is definitely worth taking the time out to read this...Search Engine Marketing Roundtable Part 2Pay-Per-Click Strategies for Search Engine Marketers - Part 2 Following up on last weeks discussion, the round table moves...What Is Google.ac?Googel AC: What Is This? Here is a Google knock off that appears to be a search engine returning...Salon Thrown a LifeLinePress Release: Salon Secures New Financing [Comment from Robert] I'm actually becoming a fan of these guys. Yes...IAB Announces Membership ExpansionPress Release: IAB Adds 15 New Members Today, the Interactive Advertising Bureau (IAB), the leading voice of the interactive...Seeing The Difference Between Paid Content & ServiceMediaSavvy: Services, Not Content, Generate Fees for Publishers Barry Parr summarizes an article from AtNewYork on discussion at Jupiter's...AOL's Fight for the Broadband MarketCNET: AOL's broadband crusade America Online on Monday is set to unveil its latest plan to keep some 34...Interview with iTrafficiMedia Connection: itrafficís Jerry Quinn A decent Q&A Jerry Quinn, Media Director of iTraffic. iMedia Connection: What knowledge can...Google VP of Sales Explains SuccessReveries.com: Interview With Google's Tim Armstrong Very interesting interview from the guy who has to be among the most...More Dismal News For AOLNY Post: AOL May Write Off $400M Ads Just as AOL seems to be at least trying to turn...Appreciating the Power of Parody MarketingMedia Guardian: Some bad news for Hoxton's finest An entertaining article by Paul Carr, editor of The Friday Thing,...Web Services Capitalize on Web War TrafficAd Age: Web Video Battle Rages Among War News Sites In a debatable approach to marketing, RealNetworks and Yahoo!... |