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March 2003
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Overture to Form Permanent Relationship With GatorHigh Search Engine Ranking: Overture To Partner With "ScumWare" Although clearly wanton speculation, the Overture rep does appear to...MTV Via your MobileZDNet: MTV to reach into Motorola mobiles Wireless phone maker Motorola and music programmer MTV International have struck an...Study Demonstrates High Level of Customer Non-Service on the WebeMarketer: Only 37% of Retail Industry Replies to Customers Online According to the Winter 2003 Online Customer Respect Study...OPA on the Road to Promote Web AdvertisingEditor and Publisher: 8-City Road Tour to Promote Web Advertising To promote the power of Internet advertising, the Online...Yahoo! to Buy Espotting?NY Post: Yahoo! to Buy UK Online Pay for Placement Ad Firm Yahoo! is close to acquiring Espotting Media,...Amazon Web Services Launched in UKIAR: Amazon Extends Affiliate Web Services to UK E-tail giant Amazon.com has expanded its Web services program to the...Incremental Site Tweaks That Drive SalesConsumerMarketingBiz: Results from Six Tested Tactics to Increase Sales Conversions at Binoculars.com Six tactics implemented by a specialty e-tailer...Search Engine Marketing Market Wrap-upGreatMindsInMarketing: Search Engine Strategies 2003 - Wrap-Up Report: Improving Conversions, Daypart PPC, & Metrics Hell The challenges are now...SF Interactive Launches Ad3, A Super-Rich-Media Microsite Ad UnitMediaDailyNews: SF Interactive Launches Ad Cube SF Interactive: Product Page (and Demos) Described as "a multi-dimensional, interactive advertising and branding...Some Irish Cheer and Common Sense From Seana MulcahyMediaPost: Lucky Charms? Seana Mulcahy of Mullen offers some Boston Irish cheer in the face of war with Iraq...Most Online Spanish Speakers Reside in U.S.IAR: U.S. Hispanics Are Biggest Share of Spanish Speakers Online ComScore Media Metrix, a Reston, Va.-based Web research...Yahoo Launches Premium Broadband ContentNews.com: Yahoo unveils Platinum paid service Unclear whether the new service will also feature ads or not. Content partners...Is Keyword-Based Content Advertising Going to Work?Search Engine Guide: Will Content Targeting Work This Time Around? And the fact is, even with the hyper-targeting,...UK Internet Ad Spend to Jump 50% in 2003Media Guardian: Initiative predicts strong UK ad growth In the UK Initiative predicted internet advertising would show the strongest...An Idea Whose Time Has Come: The Online Tear SheetClickZ: The Tear Sheet Factor You place a great online program for your client and you tell them it...Tesco's Buys iVillage UKPress Release: iVillage Enters Into 20-Year License Agreement with Tesco.com Subsidiary Tesco (the largest food retailer in the UK)...Pioneer Target Influencers Using Print to Web CampaignAP: Pioneer Web Ads Aim at Car Enthusiasts Audio-equipment maker Pioneer Corp. hopes to send young car enthusiasts racing...Youth Spend Large Part of Disposable Income on WirelessEurope Media: Youth spending on mobiles up to 13.5% of disposable income World youth are spending remarkable sums on...What to Do to Relaunch Web SiteClickZ: Relaunching a Web Site: The 12-Point Checklist No-nonsense checklist that should both lead to a better web site,...Nokia Cat Swinging Video Causes StormThe Australian: Uproar over Nokia ad video Mobile phone company Nokia is red-faced over an unauthorised advertisement containing images...Another War: A Patent WarIAR: NetRatings Files Patent Suit War is in the air… NetRatings on Monday said it filed a patent-infringement lawsuit against...Some Marketers Report Discrepancy in Paid Click ReportingMarketingExperiments.com Reviews 25+ Web Metrics Solutions How could three separate web metrics programs be given access to the exact...Europeans Use the Net at Work TooeMarketer: Online at Work in Europe We've seen the studies showing net use at work in the U.S. Now,...Google to Serve Korea's Biggest PortalKorean Times: Google Joins With Daum for Internet Search Popular online search engine site Google is forging an alliance...Amazon UK Shuts Site After iPaq Pricing ErrorBBC: Amazon shuts after price error The Amazon UK website has temporarily been closed after a pricing error on...Danny Sullivan on Contextual AdvertisingClickz: Contextual Advertising in Context, Part 1 Good analysis of Google's move into contextual advertising. Google's strength is it...Web and Radio Used Together Creates SuccessMediaLife: Web and Radio, So Happy Together Here's a good opinion piece from MediaLife on the effectiveness of using...Spoof Ad Targets Victoria SecretAdrants: Victoria's Secret Gets the Spoof Ad Treatment This clearly is the season for spoof/unofficial ad campaigns. A good...Google Updates Google NewsExactly how, I'm not sure, but there is definitely change. As a daily user it appears to me...The Case for Online AdvertisingiMedia Connection: Selling the Web A thoughtful article that tries to answer the age old question: Why should I...Gaga Over GoogleFast Company: How Google grows…and grows…and grows Dana Blankenhorn: A Decent Article on Google… Yes, I know the media...Iraq to Push Web More MainstreamUSA Today: Iraq war could herald a new age of Web-based news coverage Every medium has its war to...PUMA Viral Campaign PerceptionsAdrants: Poll: Maybe PUMA Should Be Concerned That PUMA Viral thing seems to have caused some misperceptions about the...War and PeaceOn this first morning of official war with Iraq, we at MarketingFix — a mix of American, English...War and AdvertisingWSJ (via Yahoo): In Time Of War, Companies Rethink Marketing Push MediaPost: Advertisers Watch, Wait As War Clock Winds...Time Warner to Shed AOL?Guardian: AOL should be dumped, says Turner AOL Time Warner's biggest shareholder Ted Turner has reignited the debate over...The War Takes its Toll On Web SitesCNET: Web surfers clog military sites The war is beginning to take its toll on the abilities of web...Digital Divide Among Youth is GreateMarketer: US Digital Divide among Youth eMarketer reports a large gap between internet access among Caucasian children and access...Internet Radio Gets RepresentedMediaPost: I-Radio Bands Together Internet radio stations have banded together and formed the Internet Radio Marketing Group. The group...Yahoo! and Inktomi Acquisition CompletePress Release: Yahoo! and Inktomi Announce Completion of Acquisition Bringing together a powerful combination of Yahoo!'s global audience and...Thomson to Offer Ads on MapNew Media Age: Thomson to feature map location on paid-for search Thomson launched WebFinder in January as a separate...Top Traditional Advertisers Account for Large Part of Online SpendPress Release: Top Traditional Advertisers Increase Share of Online Ads to More Than 30 Percent, According to Nielsen//NetRatings...War Jitters Continue for AdvertisersNYT (Stuart Elliott): In Tense Times, Ad Placement Is a Strange and Fickle Thing IAR: War Underway, Online Ad...AOL Gets a FaceliftNews.com: AOL recasts page America Online has quietly launched a redesign of its AOL.com page in a...Why Should You Undertake PPC?searchengineblog.com: Pay-Per-Click Strategies for Search Engine Marketers This the 1st part of a mulit-part interview with 3 search marketing...Amazon Files Patent Application for Bidding Based Advertising SystemWired: Amazon Eyes Ad-Related Patent United States Patent Application: Method and system for allocating display space The patent application...MSN to Buy Google or Overture?BusinessWeek: Search Engines Are Picking Up Steam Halfway down this BusinessWeek piece that generally gushes about how great search...Oh Please, Not Yet Another How-Great-Is-Google StoryIHT: Being Googled I know I should just not bother linking to every last Google story anymore, but I...Profitable Dotcoms Do ExistFT: Dotcom survivors out of the red For those of us who have toughed it out this long, it... |