2003 March 18 - MarketingVOX

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Is Keyword-Based Content Advertising Going to Work?

Search Engine Guide: Will Content Targeting Work This Time Around? And the fact is, even with the hyper-targeting, clickthrough rates might be very low. Reading a novel excerpt online describing someone's "slightly out-of-date Calvin Klein dress shirt" is not nearly... continue reading »

UK Internet Ad Spend to Jump 50% in 2003

An Idea Whose Time Has Come: The Online Tear Sheet

Tesco's Buys iVillage UK

Pioneer Target Influencers Using Print to Web Campaign

Youth Spend Large Part of Disposable Income on Wireless

What to Do to Relaunch Web Site

Nokia Cat Swinging Video Causes Storm

Another War: A Patent War

Some Marketers Report Discrepancy in Paid Click Reporting

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