2003 March 05 - MarketingVOX

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Ads Have Significant Influence on Affluent Online Audience

eMarketer: How to Reach Affluent Market in the US WashingtonPost.com, in conjunction with Nielsen//NetRatings, surveyed its visitors in January 2003 and determined that 58% of respondents from affluent households (those making over $100,000 annually) say newspaper ads have influenced them in... continue reading »

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