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March 2003
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Microsoft's New NetGen IM Targets Gen Y for Group ChatReuters: Microsoft IM product tries to woo youth market Microsoft has a new IM product out that enables people...MSN UK Limits Use of Banner AdsRevolution: MSN UK dumps banner ads on search engine MSN UK is shifting emphasis away from banners, at least...Diesel Features 60-Second Viral VideoRevolution: Diesel takes 'Guide to Successful Living' campaign viral Diesel is taking its 'Guide to Successful Living' campaign viral...Free Macromedia Ad Symposium (NY)Free, NYC, 3/6: Macromedia Ad Experience Symposium and Reception I attended one of their symposia in NY last year...Yahoo Signs Multi-Show Promotion DealReuters: Yahoo Signs Up-Front Ad Deal with USA Network Cable broadcaster USA Network and Internet media company Yahoo Inc....The Potential of DaypartseMarketer: Dayparts Online: Promises TK This is a great discussion of recent research on daily media consumption, demonstrating the...Absolut Launches Absolut Vanilla OnlineMediaPost: Absolut Vanilla Debuts Online In a massive usage of bandwidth, Absolut launches what has to be the most...Study Shows Internet's Role in Buying ProcessPress Release: DoubleClick Sponsored Study Shows Media's Impact on the Purchase Process DoubleClick Inc. today announced the results...Online Ads: Can't Live With Them, Can't Shoot ThemOakland Trib: Web Ad-venture; Internet sites pursue ways to stay free, make money A long, meandering piece of original...Should Your Site Habla Espanol?ClickZ: Can Your Content Speak Spanish? Interesting commentary in ClickZ suggesting that since Spanish is so widely spoken in...Sprinks to Offer Contextual Text AdsReuters: Primedia unit eyes content-related Web ad sales Like Google, Sprinks (a Primedia unit, jr. competitor to Overture and...More on Google's New Contextual Text AdsMediaPost: Google Flirts With Network Model SearchEngineWatch: Google Throws Hat Into The Contextual Advertising Ring Press Release: Google…Introduces Automated Content-Targeted...Ads Have Significant Influence on Affluent Online AudienceeMarketer: How to Reach Affluent Market in the US WashingtonPost.com, in conjunction with Nielsen//NetRatings, surveyed its visitors in January...More on Day PartingiMedia Connection: Reaching the At-Work Audience Following yesterdays round up of recent dayparting related research in eMarketer, iMedia connection...Major Marketers Realize the Power of Web Over TelevisionAdWeek: Study: Marketers Reach Light TV Viewers Via the Web More major marketers are realizing the effectiveness of the...OPA Finds Paid Content $1.3 Billion Industry in 2002Press Release: U.S. Consumer Spending on Online Content Totals $1.3 Billion in 2002 PDF Report: Online Paid Content U.S....AOL's Top Lawyer Says Spam Is 'Crisis' for the NetworkMediaPost: Spam: Problem Without a Clear Solution Despite last weekís widely discussed announcement of AOLís success with new anti-Spam...The Decline of Banner Advertising in EuropeeMarketer: Popular Ad Formats in Europe ...IAB Appoints Richard Eyre to LeadNewMediaAge: IAB appoints Eyre to push use of online advertising The IAB has appointed former ITV and Capital...IETF to Focus on Spam PreventionCNET: Standards group takes aim at spam An official Anti-Spam Research Group has been convened under the auspices of...Google Niche Targeting Not Yet Ready for Prime Time?Microdoc News: Google Needs More Traffic to Make Adwords Targeting Work Interesting piece from what used to be Google...DoubleClick Insight Conference Awards Online MarketersDoubleClick: Insight Awards Opt-in News: DoubleClick Awards Email Marketing Campaigns The Oscars it's not. Heck, it's not even the Clios....Joe Jaffe on How to Sell the Internet to the UnbelieaversiMedia Connection: Preaching to the Choir Many of us have made the statement "preaching to the choir" when we...Making the Case for More Online BudgetMediaPost: Breaking Down The Walls Between Interactive And Traditional Chris Schroeder, publisher and CEO of WashingtonPost.Newsweek.Interactive, preaches to...Cross-Media Marketing Effectiveness Research Challenged;
MediaLife: More snake oil from DoubleClick
Paul Benjou, director of client services at AdWare (a ValueClick company), writes with...
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