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March 2003
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Dr. Pepper Tries Blog-roots CampaignNewsweek: Marketing: Flogging on a Blog Marketers at Dr Pepper see the movement as the perfect launch point for a ėgrass rootsî campaign for a new ėmilk-based product with an attitude,î Raging Cow. The first step is an in-house blog (ragingcow.com);... continue reading » |
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