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February 2003
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AOL Offers Welcome Screen AdvertisingWSJ Online: AOL Opens New Screen for Advertisers (sub req) America Online is offering advertisers something they've never been...Nigerian Diplomat Murdered Over Spam SchemeZDNet UK: Fatal shooting linked to Nigerian email fraud Wow. As if Nigeria didn't have enough problems. Now, its...AOL Partners Microsoft in War on SpamWashington Post: AOL Joins Microsoft In a Reply to Spam AOL and Microsoft's MSN, the two biggest Internet...Yet Another Interview With LookSmarteMarketer: LookSmart Looks Ahead Whoops. Robert posted this earlier this morning, and I summarily deleted it, mistaking it for...MSN Continue Paid Inclusion Deal with InktomiCNET: Inktomi extends deal with MSN Inktomi has lengthened its arrangement to provide search results for Microsoft's MSN Web...Hark: Are Ads Getting Noisier?AP Newsbytes: Use of Sound Increased in Online Ads Opinionated AP piece with no byline in BizReport about the...CrossMediaResearch.com from Dynamic LogicHmmm. I seem to have stumbled upon something new Dynamic Logic appears to be testing: CrossMediaResearch.com. It's not...AccuWeather.com to Change Colors for AdvertisersDMNews: Forecast Is Purple at AccuWeather.com AstraZeneca will splash the color purple on parts of AccuWeather.com as part of...Bloogle Baffles Major MediaNYT: Questions About Google Acquisition Guardian: The genius of blogging Wired: Why Did Google Want Blogger? Everyone's got the same...Napster ReduxGuardian: Napster rises from the grave… again Controversial song swapping site Napster, the former nemesis of the music industry,...A Good Product Yields a Strong BrandForbes: The Making Of A $2 Billion Brand Even more remarkable is the fact that Google has become a...Noisy Ads Cause AnnoyanceStar Tribune: Sound of ads causes fury among Internet users "It will scare me almost," he said. "I'd be...Super Bowl Ad Research ReportEmerging Interest: Community Research and Analysis (PDF file) This study is based on an analysis of over 40,000 message...ComScore Measurement MistakeIAR: ComScore Admits Measurement Flaws Oops… ComScore Media Metrix said on Monday it had discovered flaws in its measurement methodology,...MSN Viral Showcase is BollocksiMedia Connection: Non-Profit Wins w/Emotional Viral Campaign It annoys me to see such basic practices being highlight as best...Weather.com Increases Weather Related Targeting CategoriesMediaPost: MediaDailyNews 02-25-03 Targeting parameters currently available to advertisers - age, income, geographic location, etc. - actually seem...Overture Buys Fast's Internet Business Unit AssetsPress Release: FAST Sells Internet Business Unit to Overture zNet: Overture to buy more search tech Fast Search & Transferô...Industry Study Reveals Greater Advertising Spend in 2003DM News: Study: Online Will Benefit from Higher Ad Budgets in 2003 Media professionals expect larger advertising budgets this...Overture Launches Contextual Advertising ProductIAR: Overture Plans New Products In the coming year, Overture plans to offer contextual advertising, in order to capitalize...Cloaking Or Not?ClickZ: Ending the Cloaking Debate, Part 2 Cloaking often goes hand in hand with low-quality doorway pages, which search...The Internet and Entertainment AdvertisingiMedia Connection Entertainment Advertising Moves the Needle Tom Hespos writes a good article about the entertainment business and how...AOL Tests the Pay to Play Music ModelSilicon: AOL puts legal music downloading to the test The public's willingness to pay for legal online music will...Internet Audio and Video Usage HighIAR: Study: Over 100M Have Used Internet Audio, Video Over 103 million Americans over the age of 12 have...Limit Your Abandon RateClickZ: How to Optimize E-Mail List Growth, Part 2 "There are some simple and inexpensive things you can do...Search Engine Ads Try to Extend Their ReachThrough WebMasterWorld, this new Google offering: At Google we're focused on developing technology that brings highly qualified customers to...Talking Blogsaudblog: Audio Blogging I guess this was inevitable. Seeing as we already have video blogs, audio blogs are a...Red Herring Looking to Sell OutWSJ (paid subscription required): Publisher of Red Herring Steps Up Search for Buyer IAR: March is Red Herring's Last...CJ Uses Sleeping Account Fee to Clean Its Affiliate NetworkMy site about science fiction writers and books is affiliated to a couple vendors that use Commissions Junction...Brand Dilemma: To Google or Not To GoogleWSJ (subscription required): Google Says Use of Its Name As a Verb Is 'Inappropriate' You know a brand really...Online Media Recovery: A Different OpinionBusiness 2.0: Has Online Media Bottomed Out? Not everyone has jumped on the "online ad revenue will save the...eTail 2003 Conference Wrap-upConsumerMarketingBiz: eTail 2003 Show Wrap-Up Report: Metrics, Search Marketing & Targeted Email Raise Sales 27% [Raising online sales is]...What Women Want - Email SpecialEmailSherpa: Marketing to Women Via Email — 4 Key Factors to Improve Your Results I'm hopelessly male, but I...AOL Names New CFOMSNBC: America Online taps new CFO America Online, the embattled Internet arm of AOL Time Warner Inc., said Friday... |