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February 2003
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Be Careful Using SMSCNN: 'Menacing' Tom Cruise ad Seems some were offended by a recent SMS campaign for the film 'Minority Report'...SMS Marketing Does WorkeMarketer: SMS Marketing Yields Strong Results Even though some SMS campaigns can be less than perfect (see story below),...RentMyChest.comBlogads: Thin media extreme: Pirillo serves 47 'bustomers' Forget foreheads, netrepreneur Chris Pirillo has recently launched RentMyChest.com, a quite...Is the UK Driving US Culture?There doesn't appear to be any news yet today, and I'm feeling the urge to write something, so...Why Bother With Wireless Marketing?Emerging Interests: 2003 Could be the Year of Wireless Marketing For one thing, cell phone marketing opens up an...Overture Extends Relationship with MSN JapanIAR: Overture Inks Search Pact with MSN Japan Paid search leader Overture Services (Quote, Company Info) announced on Thursday...Yahoo Pushes Broadband Content in UK with BTGuardian: Yahoo! lines up BT deal Yahoo! is trying to replicate its success with paid content in the UK...Kmart & Joe Boxer Team up For AdvergameAdWeek: Kmart Bows 'Boxer Boogie' Game Kmart has launched an interactive game featuring the man who made famous the...Introducing Google VillageWhatever way you look at it Google's significance seems destined to grow. Google Village is the latest Google...Interview With Eyeblaster CEO, Gal TrifoneMarketer: Eyeblaster on Education Eyeblaster has been one of the real successes of the last 18 months, with its...Adapt Your Site to Your Visitors Needs, Whether They Know What They Want or NotClickZ: Two Steps to Spike Acquisition, Conversion, and Retention A look at how to serve "Visitors Who Know Exactly...Target Those LoverseMarketer: Getting Personal(s) Online Just in time for Valentine's Day, comScore Media Metrix has released a study on personals...UK Recognizes Jedi as Religion After Email BarrageBBC: Census returns of the Jedi The Force is evidently still strong with the Star Wars legacy - Jedi...SuperPages.com Offers Voice Over IP Connection to AdvertisersIAR: SuperPages.com adds VoIP Verizon Information Service's SuperPages.com and online communications provider eStara announced a partnership that will allow...Food for Hungry Marketing MindsGasPedal: Last Man Standing CEO Dinner (NYC, 2/26/03) and: Feast for Smart Marketers (NYC, 2/27/03) I've been to these GasPedal...Gillette Wins New Shavers 1:1 at a Timen3rd.net: Free Gillette Razors MarketingFix reader Jon Gales just turned 18 (Happy Birthday!) and is impressed that Gillette sent...Neiman Marcus, Sprint PCS, REI Lauded for E-Marketing by Shop.orgShop.org: Shop.org Salutes Online Marketing Campaign Award Winners Shop.org, in conjunction with the Retail Advertising & Marketing Association, (RAMA)...iMakeNews Launches Biz Blog ToolTechnology Marketing: Business Wakes Up to Blogging iMakeNews, a provider of hosted email marketing solutions, has just introduced...Google Buys BloggerDan Gillmor's Scoop: Google Buys Pyra: Blogging Goes Big-Time KABOOOOOM!!! For anyone out there who still doesn't get blogging,...Anti Spammer Launches Spamming CampaignZNET: Anti-spam company under fire over marketing The company, which operates a subscriber based service designed to prevent it's...Reaching the At Work Audience With the InternetiMedia Connection: Elusive Reach II - The At-Work Audience No medium can reach the at-work audience as consistently and...UK Tobacco Ban Acknowledges Internet's Global ReachBBC: Cigarette ads thrive online As you have all, no doubt, heard, the UK has completely banned tobacco advertising....Valentine's Reflection on Personal AdsNYT: Looking for Love, Online or on Paper A cute Valentine's Day reflection on the history of personal ads: Personal...More Signs of E-Ad RecoverySeattleTimes.com: Web-ad Spending Rebounds An optimistic original report into this the phoenix-like resurrection of online ads: Two years [after the...Web Marketing Like Mom MadeWebTalkGuys: Listen to Mom when it comes to Internet Marketing Part 1 Basic good advice on web marketing in...Outdoor Billboard Ad Nets Job ResultsAnanova: Jobless Advertising Expert Puts CV on Billboard An unemployed advertising expert in Germany has received dozens of job...Geotarging SearchCNET: Web search finds local angle One software company aims to make searching for local businesses on the Web...Could a Public Google Save the Stock Market?RedHerring: Google goes public The article speculates on what a public Google would mean for the moribund IPO market: For...Salon's Death Imminent?AP (via Philly.com): Salon, the online magazine, scrambles to survive We've heard the chorus of Salon death watchers before...AOL TW Cancels AOLTVNew York Post: NYPOST.COM Business: AOL ZAPS AOLTV AFTER 3-YEAR RUN AOL Time Warner has quietly tuned out AOLTV,...Guerrilla Marketers an Endangered Species in South AfricaBrand Republic: South Africa moves to ban guerrilla marketing (subscription required) The South African government has opted for draconian...Workers Want Stricter Spam LawseMarketer: Workers Support Strengthening Spam Laws E-mail filtering software provider SurfControl reports that 73% of people employed in the...ZDnet Relaunches as IT Buyers HubMediaPost: CNET Networks Re-launches ZDNet CNET has announced the re-launch of its ZDNet website with an eye toward being...God and Wireless MarketingAdAge: Italian Telecom Offers God on a Cell Phone Call it a direct line to God. Italian wireless subscribers...MTV's European Winterjam 2003 Viral AdvergameBrandRepublic: MTV Taps Urge to Swear in Viral Jackass Campaign MTV Europe taps into everyone's (well..not everyone's) urge to...It's Buy Out Week: Overture Buys AltaVistaSiliconValley: Overture to Buy AltaVista for $140M Right on the heels of Google buying Blogger, we now have Overture...Webcasting as an Advertising TooleMarketing: Advertisers Using Webcasts In my opinion there is far too little coverage of this particular technique. Often used...Government Launches Terrorism Readiness SiteUSA Today: Get ready for readiness ad campaign The Department of land Security is launching a public-education campaign Wednesday...Top Online Publishers "Awards"MediaPost: Best of the Net รณ Top Online Publishers MediaPost has a "Best of the Net" list for publishers...Targeting Teens OnlineiMedia Connection: Using the Web to Reach Teens An insightful look at the challenges associated with marketing to teens. One...Hotmail to Crack Down on SpamCNET: Microsoft going after Hotmail spammers Long overdue, but I'll believe it when I see it. ...Advertisers Predict Bigger Online Budgets in 2003MediaPost: Industry Study Reveals Greater Advertising Spend In 2003 It looks like 2003 will be a rebound year for...At-Work Internet Reaches Over a Third of U.S. WorkerseMarketer: Over One-Third of Working Americans Online at Work eMarketer (free report): An Elephant in the Room: The Online...Dynamic Logic and Millward Brown CollaborateMediaPost: Competitors Partner to Provide Brand Evaluation Services Financial terms were not disclosed, but if anything, said Nick Nyhan,...Learn E-Media Measurement with 'By the Numbers'IAB & Upstream Group, NYC, 3/27: By the Numbers The IAB is promoting this day-long training event in collaboration...German Online Ad Market Grows 50%Poynter: In Germany, an Almost 50% Increase Olivier's out semi-vacationing and Robert's busy (as are the other guys today,...NetRatings Extends Panel to 1 Million WorldwideDM News: Online Panel Will Add U.S. Users, Reach 1 Million Nielsen//NetRatings will extend to the United States its...LookSmart VP Answers Tough Questions on What NextHigh-Search-Engine-Ranking.com: Interview With Dakota Sullivan of LookSmart Web Rank CEO Kalena Jordan interviews LookSmart VP Dakota Sullivan on...New Discussion Group to Battle Spam False-PositivesIAR: E-Mail Coalition Announces False-Positive Forum The Network Advertising Initiative's (NAI) new e-mail service provider coalition Tuesday announced it... |