2003 February 24 - MarketingVOX

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Home » Archives » February 24th, 2003

AccuWeather.com to Change Colors for Advertisers

DMNews: Forecast Is Purple at AccuWeather.com AstraZeneca will splash the color purple on parts of AccuWeather.com as part of a multichannel campaign promoting Nexium, a heartburn medicine prescribed for treating acid-reflex disease. In a unique partnership, the pharmaceutical giant will take... continue reading »

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Napster Redux

A Good Product Yields a Strong Brand

Noisy Ads Cause Annoyance

Super Bowl Ad Research Report

ComScore Measurement Mistake