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February 2003
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TV Time Lost to the InterneteMarketer: Internet Influences TV Time BURST! research surveyed nearly 5,000 US internet users in January 2003 and found that...Internet Played Key Role in Post Superbowl Advertising BuzzMedia Post: Monday Big For Advertiser Websites A number of television advertisers' websites posted dramatic increases in the...Ads Focusing on Pop Culture Win ThroughAdAge: Most Recalled Super Bowl Ads Intermedia Advertising Group's survey of 42 Super Bowl XXXVII commercials yet again proved...Tech Solutions for Online AdvertisingClickZ: How to 'Fix' Online Advertising, Part 2 Below, two possible directions, both of which address the following: Media costs...Increase in Fortune 500 Companies Advertising OnlineIAR: Report: More of Fortune 500 Advertised Online in Q4 In the fourth quarter, AdRelevance found that 286 of...Broadband to Rise 40% in 2003eMarketer: Over 20 Million US High-Speed s Strategy Analytics estimates that the number of residential broadband subscribers will rise...Direct Marketing Leads the Way OnlineDMNews: Report: DM Owns Online Advertising Direct marketing increasingly rules the Internet, according to a report published yesterday by...A Good Use of Rich MediaiMedia Connection: Porsche Roars Off the Page Joe Jaffe reviews the Porsche Cayenne Eyeblaster spot. Basically transformed from the...Overture Lands ESPN.comIAR: Overture Sews Up ESPN.com With Inktomi's Help Paid search leader Overture Services (Quote, Company Info) announced a two-year...Most People Don't Watch TV AdvertisingMedia Guardian: TV ads 'a waste of money' Advertainment rocks, everything else sucks To be fair...New York Times Digital to Offer Premium Targeting ToolIAR: NYTimes.com Readies Behavior-Targeted Ads Officials at the New York Times Digital (NYTD) said it plans to roll out...Younger Demos Reject Traditional Media DeliveryNewsday: Why Won't Johnny Read? Young people increasingly are getting their news from Web sites, usually those produced by...Avenue A Reports First ProfitsReuters: Online Ad Agency Avenue A Posts First Profit Avenue A Inc. , a provider of Internet advertising...FindWhat.com Reports Results Well Above ExpectationsNaplesNews: FindWhat bucks dot-com doldrums FindWhat.com of Fort Myers posted fourth-quarter profits of $2.7 million, or 14 cents a...DayParts and SEMClickz: The Lunchtime Effect Dayparts are one way of selecting out the premium inventory and going beyond the average...Yahoo Testing New Paid Listing FormatZDNet: Yahoo! tests new search layout Not wanting to miss out on the Paid Listing trend, Yahoo is testing...FTC to Host Debate on SpamPress Release: FTC to Hold Three Day Public Spam Workshop AdAge: FTC to Hold Spam Workshop Ad Age reports: The FTC...20% of Jobs to Go at LycosReuters: Terra Lycos cuts more than 20 percent of U.S. staff Terra Lycos SA (nasdaq: TRLY - news -...Overture Expands Europe Deal With AOLCNET: Overture amplifies AOL Europe deal Overture Services said Wednesday it has expanded its deal to provide pay-for-placement search...Online Dayparting Roadblock on Forbes.comTechnology Marketing: Sun To Rise On Forbes.com In what Forbes.com calls a first for its web site, Sun...G.M. O'Connell: Allocate Resources ProperlyAvant Marketer: Modem Media Founder G.M. O'Connell on Internet Advertising Strategy The way that most large companies allocate their...Terry Tate Hits the UKFresh from unleashing his own brand of office enforcement in the US, Terry Tate is now being released...Buzz Flow - Jackson Interview Going ViralAs we are on the subject of the relationship between TV and the Internet here is another example...Permission Email Failing to Reach InboxesOptin News: Assurance Issues E-Mail Blocking and Filtering Report Assurance Systems, a provider of e-mail delivery monitoring and assurance...YesMail Email Marketing WebinarDM News: Yesmail Plans E-Mail Marketing Webinars A webinar of best practices for email marketing. The next available event...Importance of Search Engines WaningTechnology marketing" More Web Surfers Go Directly to Sites The majority of Internet sites worldwide are reached through direct...Marketing During WartimeThe Age: Advertising guru warns war will delay recovery Chicago Business: War threatens to spoil advertising party Chicago Business Survey:...OPA Defines DaypartsPress Release: New OPA White Paper Identifies, Examines and Characterizes Internet Dayparts White Paper PDF: The Existence and Characteristics...Compromise in Affiliate Land?ClickZ: Regulating Chaos, Part 3: Adware, Merchants, and Affiliates Speak Out The opposing camps in the regulation debate are...Student Foreheads the New Ad PlatformPress Release: Students To Become Human Billboards Students wishing to ease the pressure of mounting debts are being urged...Overture Profit Margin Slips, Minimum Bid Price RisesCNET (via BusinessWeek): Overture profits down as costs spike You know you have arrived but perhaps should be...Dr. Pepper and Seven Up Team with eBay on MarketingIAR: Dr. Pepper/Seven Up, eBay in Online Marketing Pact Dr. Pepper/Seven Up and eBay announced on Friday a marketing...Two States Considering Introducing a "Do not email" ListWired: States Still Trying to Stop Spam In the losing battle against spam, two states are considering a novel...Gator Settles LawsuitCNET: Web publishers settle with Gator The nation's largest news publishers have settled a dispute over an Internet...NYTD to Super-Size AdsWSJ.com (subscription required): New York Times' Web Site Plans Print-Like Ad Format AdAge: NYTIMES.com to Offer Half Page Ads BlogAds'...Amazon Stops TV AdsNYT: Amazon Tries Word of Mouth Now Amazon has turned its quantitative prowess on one of the most vexing...Winners of Clickz Marketing Excellence Awards AnnouncedClickz: And the Winners Are… You can view the winners and runners up here. In brief. Product of...Packaged Goods Advertisers Bless the WebAd Age: KIMBERLY-CLARK, COLGATE REPORT ONLINE AD SUCCESS Kimberly-Clark Corp. and Colgate-Palmolive Cos. both report that adding online components...Terry Tate Born as an Internet FilmAdweek: Reebok's Hot Streak Good article discussing the thinking behind Reebok's Terrible Terry Tate campaign. How did this 330...Sponsored Text Links In-Content at USAToday.comE&P Online: USAToday.com Tests Sponsored Links USAToday.com is running a test where they're serving up contextually relevant text links...Better Search Means More BusinessMarketingSherpa: How Barewalls.com Grew its Visitor-to-Buyer Conversion Rate by 20% - Improving Site Search The basic site search form...Lexus Tried Soft Sell AdvertisingNYT: Marketers Shift Tactics on Web Ads A website built by MSN for Lexus, the maker of luxury cars,...Pointless Surveys as a PR ToolReuters: Google Tops Apple, Coke in Branding Poll If you want PR here is a tried and test way...Paid Subscription Model Helps The Street.comCBS MarketWatch: TheStreet.com narrows losses, boosts revenue The paid subscription model seems to be working for TheStreet.com. The model...Surf's Down as Direct Navigation Becomes More ProminentWebsidestory Press Release: …Direct Navigation Is Most Popular Method For Delivering Users To Web Sites eMarketer: Direct Nav...Freerazor.com Makes Gillette MadAd Age: RENEGADE WEB SITE ANGERS GILLETTE An enterprising company, Freerazor, will send free Gillette razors to anyone who...Business 2.0 E-Marketing Ads AwardPress Release: Business 2.0 Launches Second Annual Sweet Spot Awards Business 2.0 magazine has issued a call for entries...Shoe E-tailer Focuses on Low Acquisition CostInternet Retailer: Shoebuy.com reports profits from favorable e-marketing deals The two [Shoebuy.com founders] figured that the advertising market was...Wealth Gap Widens OnlineeMarketer: Affluence Online Harris Interactive reports that as of the beginning of 2003, there are 140 million people online... |