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January 2003
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Advertising on School WebsitePioneer Press: School Web site offers ads Deerfield School District 109 will soon be selling advertisements on its Web...The Future of AOLMedia Daily News: The Internet Killed AOL Jarvis Coffin talks about how he was an early adopter of AOL...The Pop Debate Goes OnOnline Spin: Pop Goes The Weasel Jim Meskauskas has decided to have another go at the pop up/under question...Overview of the Pay Per Click ScenePromotionData: Paying Per Click, Getting the Most Out of Overture, Google and Others ñ Part 1 Great rundown of...24/7 Buys First InsightPress Release: 24/7 Real Media, Inc. Announces Acquisition of Insight First David J. Moore, chairman and chief executive officer...Interview: ING's Tom LynchiMediaConnection: Interview: ING's Tom Lynch Want to know how ING became and overnight success and how they plan to...Interview: The Email Marketing SceneeMarketer: E-Mail Marketing's Mayor, Mike Good interview with NetCreations President Michael Mayor covering best practices, legislation, B2B marketing and...Spam Awards 2003BBC: The most annoying spam of 2002 Not many surprises here 1) Free adult site passwords 2) Low price...Day Parts Key to Hitting Morning AudienceIAR: The Promise of Dayparts Advertisers trying to reach consumers during the morning hours should turn to online news...Ebay to Launch Television ShowCNET: Stay tuned for eBay-TV Internet auction giant eBay and Sony Pictures Television plan to pipe an eBay-inspired TV...MSN 8.0 Advertising Strategy ChangesC|Net: Sputtering growth sparks changes at MSN MSN's subscriber tally remained steady at about 9 million in the first...MF Reader Rants About GatorMarketingFix reader Nancy Edwards has "had it up to here" (as it were) with the Gator Advertising and Information...Newspapers saw growth in 2002IAR: Newspaper Publishers See Online Growth Newspaper publishers, both large and small, have begun to show solid...Internet Ad Spend to Rise 7.4% in 2003eMarketer: US Ad Spending in 2003 According to a recent report from CMR/TNS Media Intelligence, US advertising spending should...AOL the Latest in Annoying AdvertisingReuters: Programs: Ads Nauseam from America Online, GAIN A rant complaining about how the latest upgrade from AOL Instant...McDonalds Continues to Increase Online SpendingiMedia Connection: Interview McDonaldís Neil Perry iMedia Connection: What are the obstacles preventing your company from allocating a larger...Hispanic Online Audience Growing Faster than ExpectedUSA Today: Internet firms woo Hispanics Internet use among Hispanics has surged the past two years, according to poll...Wallpaper As Marketing MediumMedia Daily News: Wallpaper As Interactive Ad Vehicle A new software program from ScreenTime Media gives marketers a fresh...The Super Bowl Ads Drive Online BuzzIAR: Super Bowl Ads Push Viewers to Web Last week a survey of 230 US senior-level marketing executives found...Omnicom to Buy Agency.comAdAge: Omnicom Buys Back Ownership of Organic Omnicom Group bought back full ownership of Organic and is expected to...Advergaming MisunderstoodBiz Report: Advertisers Use Online Games to Entice Customers On the surface this is a very good article, however...Measure What MattersClickZ: Beyond the Log Files Don't make the mistake of asking what information is available, then building from there....Online Educational Material Can Help Grow BusinessLaw.com: Web Sites Can Net Attorneys More Clients Communications and client services director Michael Sacks [at "lemon law" firm...Be Careful With Rich MediaOpt-in News: With Rich Media Email Time Is Everything There is a tendency among marketers to be on the...Newspapers Pat Themselves on the BackE & P: NAA Honors Best Newspaper Web Sites The Newspaper Association of America of Vienna, Va., handed out...New Online Advertising Awards LaunchedPress Release: Web Marketing Association Launch First Industry-Based Online Advertising Awards The Web Marketing Association today launched the...Yahoo's Hiring of Overture Exec Causes SpeculationCNET: Yahoo hires Overture search exec The company said it has hired Overture's vice president of search Tim Cadogan...New York Times Offers Pay For Placement Job ListingsIAR: NYTimes.com Rolls Out New Job Market Site On the newly designed New York Times Job Market site, employers...Gator Sues Hotels.comIAR: Hotels.com Sued by Affiliate for Gator Ads The controversial sleezeware manufacturer, Gator, has caused a lawsuit between MetroGuide.com...AOL Uses Chat BotCNET: AOL tries out new IM chat bot AOL has lauched an interactive chat bot that will answer AOL...DoubleClick Ad Serving Report Gives Positive OutlookDoubleClick [PDF file]: DoubleClick 2002 Full-Year Ad Serving Trends DoubleClick's latest Ad Serving Report sheds positive light for the...Domain Giant Moves into Email MarketingDMNews: Register.com Offers E-Mail Marketing Services Domain name registrar Register.com Inc. is expanding its offerings online with an e-mail...ComScore and Media Audit PartnerTechnolgy Marketing: ComScore, Media Audit Team Up Com Score and The Media Audit team have formed a partnership to...Yahoo! Launches Pay Version of LAUNCHcastIAR: Yahoo! Debuts Pay Radio Service Yahoo! is offering a pay version of it's LAUNCHcast online radio service. LAUNCHcast...The History of TargetingiMedia Connection: On Target with Targeting Underscore Marketing gives a history lesson in online targeting techniques from the early...Ads Getting Bigger, or are they?Cyber Atlas: Online Ads Are Bigger, Richer DoubleClick is reporting that the Internet ads it served in 2002 were...More Analysis of Super Bowl AdsChicago Tribune: Sure the ads were clever, but what was it they were selling? "Things that are the most...AOL Posts Second Record LossWashington Post: AOL Posts Nearly $100 Billion Loss AdAge: AOL Time Warner Reports $99 Billion Loss AOL Time Warner Inc....The Best of SearchSearch Engine Watch: 2002 Search Engine Watch Awards Based on nominations and voting by SEW members the awards cover...Internet Now the Most Important Information MediumCNN: Study: Net now more important than TV Mercury News: The Net is cutting into TV time, study finds About...US Government Sued Over Opt-out ListInquirer: Direct Marketing Association sues US government over spam THE AMERICAN-BASED DMA (Direct Marketing Association) has sued the United...Getting Your Email Through FiltersOptin News: When Spam-Blocking Filters Label "Good" Email Bad: Tips for getting legitimate email messages through Some good tips...Reebok Super Bowl Ad Huge Web SuccessIAR: Super Bowl Ads Use Web to Maintain Buzz Fireman said the commercial led to a surge of traffic...Some Question DoubleClick's Latest Online Ad StudyMediaPost: Some Skeptical of DoubleClick Report's Proof of Online Ad Effectiveness Seems some in the industry are questioning DoubleClicks... |