iMedia Connection: Brand Entertainment Studios' CEO
Steven Marrs, CEO of Los Angelos-based Brand Entertainment Studios talks to iMedia Connection about the convergence of Madison and Vine…the advertising trend towards longer form, entertainment-based ad formats.
Interestingly, he mentions "engagement time" as an... continue reading »
Internet.com: Interactive Marketing Hits the Comeback Trail
A short, optimistic year-in-review from Internet.com's Advertising Report, hitting the following topics:
Publishers Gain, AOL Loses
Search is King
Spam, Pop-Ups Gain Unpopularity
Ad Units: Bigger, Flashier is Better
... continue reading »
eMarketer: Media Spending Outlook 2003
A free 72-page year-in-preview report from eMarketer: "A Review of the Latest Projections, Survey Data and Trends in the Online/Offline Media Landscape, December 2002."
And you thought Christmas was over!
... continue reading »
Paid Content: If They Mated in 2003: The Year the Weblogs Got Hitched
MarketingFix gets acquired? Well, not quite yet. Wishful thinking at this point. However, this article on Paid Content puts forth some potential M and A marriages between the... continue reading »
IAR: Building a Better Pop-Up Ad
CommFlash, from the California-based FCBA Group, is the latest version of the pop-up (or pop-under) according to the IAR, but its really just another name for 'interstitial,' which is an ad that's delivered... continue reading »
Newsweek: Q&A: Shop Talk
In this interview with Thomas Hine, author of I Want That: How We All Became Shoppers, there are a few good tidbits about the internet and how it is useful today, and what we might see in... continue reading »
AtNewYork: A Top 10 Tech List for 2003
This list is fairly techie, but there are some topics of interest to marketers here, including iTV, video blogs, paid content and "the Return of Push" (oh, that's rich).
I can't get enough of... continue reading »
Newsweek: Who's Next 2003
From war to politics to religion and entertainment, Newsweek spotlights the people who will shape our world in the year to come
Quite interesting although some of it is so 2002 - like the anti-Britney revolution. That's been... continue reading »
Media Guardian: Survival guide 2003
Online offers its survival guide for 2003: the 25 technologies and notions we think hold most promise over the next year. From the evolutionary to the revolutionary, the trivial to the very serious, these are 25... continue reading »
Press Release: Ask Jeeves Is Banner Free in 2003
BayArea.com: Ask Jeeves Giving up Banner Ads
DMNews: Ask Jeeves Dumps Traditional Banner Ad Unit
Ask Jeeves is giving up the "banner" in favor of paid search placement and interactive display ads the company... continue reading »
DMNews: Web Game Ties Into Levi's Super Bowl Ad
Running along with Levi's Super Bowl XXXVII commercial, the San Francisco company's promotion will offer as prize an $85,000 gold-and-jewel-laden pair of Type 1 jeans and $65,000 in gold nuggets and cash.... continue reading »
AdAge: Merger of Adveritsing and Content Worries Consumers
Seventy-five percent of U.S. consumers believe that the intrusion of advertising into TV and movie content has increased over the past year — and many find it a distraction, according to an exclusive... continue reading »
Media Guardian: MMS: Much More Spam
Multimedia Messaging (MMS) is predicted to really take off in Europe during 2003 (my money is on 2004, given how expensive it currently is). This article looks at the threat that spam posses to this... continue reading »
ZD Net: Europe's Net users will pay to play
Jupiter Research released a study today claiming Western European Internet user's reluctance to pay for online content has dropped from 47% in 2001 to 41% in 2002. This seems to makes... continue reading »
E&P Online: Republicans More Likely to Answer Web Polls
While this story really tells us that Republicans are more likely to voice their opinions online, I think the more interesting thing is tells us is that "the percentage of Internet users... continue reading »
Yahoo! News: Manager's Journal: Selling The Internet
In an piece republished on Yahoo from todays' Wall Street Journal, Christopher Schroeder, CEO and publisher of Washingtonpost.com and Newsweek.MSNBC.com Interactive, sheds a little insight on what he thinks we'll see in 2003 in... continue reading »
atnewyork: Report: Spam Cost Corporate America $9B Last Year
In a study just released by Ferris Research of SanFrancisco, spam is said to have cost U.S. corporations $8.9 billion in 2002. This contrasts a recent report by Pew Internet which stated... continue reading »
Ken Layne: Did the NYT buy Salon?
Salon.com has no ads this morning. The wide top banner, held for a week by that new Jack Nicholson movie, now promotes a Salon writer. Beyond the personals box seen on many sites, no... continue reading »
ClickZ: Branding Your E-Mails, Part 1
Email letterhead. We've heard this story before but it bears repeating and Martin Lindstrom does so in today's ClickZ. His point being that one of the first things a company does when it opens its... continue reading »
Reuters: Yahoo Passed 2002 Paid Subscribers Goal - CEO
IAR: Yahoo! CEO: Usage Up "Dramatically"
WSJ.com: Yahoo Sees Surge in Usage, Led by Its Active Members (paid subscription required)
The Journal reports:
Internet giant Yahoo Inc. said its usage and number of users... continue reading »
NetworkSolutions.com: New page
I just received an email from Network Solutions, who presumably has my email address because years ago I used to deal with their sorry-ass service for my domain management (before there was a Register.com and, more recently, before... continue reading »
OJR: Blogs Go Highbrow and Lowbrow; Net Playing Growing Role in U.S. Elections
Mark Glaser has declared 2003 "the Year of the Blog" for good reason I think. He also looks at the fact that the internet really is gaining... continue reading »
Jumping on the pop-up blocking bandwagon with their own internally developed browser is Apple Computer. Today, Apple released Safari Public Beta, which among other things blocks pop-ups. This is Apple's first internally developed web-browser to hit the public... continue reading »
iMedia Connection: The State of DR E-Mail
This article does a good job of outlining the issues surrounding email markeitng, discussing where it should fit into the overal marketing mix, and suggesting ways in which it should be used.
So maybe... continue reading »
Press Release: DoubleClick Signs Two-Year DART for Publishers Deal with Nasdaq
DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced it has signed a two-year exclusive DART for Publishers contract with... continue reading »
Clickz: Online Advertising in 2003: Predictions
Here are some more forward looking statements about what's to come in this next year in the Interactive space from Clickz' Jeff Graham. Among the predictions:
Specialized content for broadband users…for a fee.
iTV provided via cable... continue reading »
MediaPost: Deep Sea Exploration and Star Power Propel Discovery Campaign
Interesting case study in today's MediaPost of an innovative ad campaign to promote James Cameron's documentary Expedition Bismarck, that, among other things, had an opt-in telemarketing reminder component:
Perhaps the most unique... continue reading »
MediaPost: Adtech Acquired by JD Events
This brief note on MediaPost is the only thing I can find about this acquisition (no press releases from either company that I can see), but it appears to be confirmed (not that I doubt... continue reading »
Alexa, the web search traffic ranking site, use to update its rankings every couple of weeks - now rankings are done on a daily basis. This could now be a great tool for monitoring buzz.
By example, here is the... continue reading »
EmailSherpa: Email Metrics for Marketers 101
This good resource to keep for reference covers the following:
1. Open Rate — Never a Certainty
2. Click Through Rate (CTR) - Beware of Confusing Math
3. Conversions — Are You Counting Everything?
4. Unsubscribes/Opt-Outs — Unimportant!
5. Delivery... continue reading »
avant marketer: Emerging Opportunities in Internet Marketing: Analyst Roundtable, Part
avant marketer held the first in a series of roubdtable discussions with three Internet marketing and advertising experts: Forrester Research's Jim Nail, eMarketer's David Hallerman, and Jupiter Research's Rudy Grahn.
The series'... continue reading »
E&P Online: New Year Resolutions: Fix Archives, Ban Pop-ups
E&P Online: 2003 Predictions For Online News Biz
In this week's "Stop the Presses," Steve Outing pushes for a "Stop the animation on advertisements" button and a "ban [on] pop-ups and pop-unders" as... continue reading »
ClickZ: Forefield Case Study: When Traffic Is the Goal
Traffic to the FMA Advisor site means subscribers are accessing valuable content. If they don't visit, they won't see that content and aren't taking full advantage of the service. If they aren't... continue reading »
Jakob Nielsen's Alertbox: Return on Investment for Usability
A revealing look into the potential return on investment from spend on usability. The study considers the return in the context of Sales, Traffic, User performance and Use of specific features.
Summary: Development... continue reading »
ICONOCAST has been gradually adapting its proposition over the last year culminating in this week's relaunch under the banner of Trendsetters.com.
The inaugural issue simply highlights some of last year's top trends, so it is difficult to fully gauge how... continue reading »
I told you this page would get better ranked than Levi's by the end of the week. I was only half-wrong. We're currently the fifth result for this query, so hey, if someone from Levi's reads this, e-mail me, I'm... continue reading »
Media Guardian: AOL braced for £6bn charge
Troubled US media giant AOL Time Warner is expected to write off around £6bn at the end of the month on top of the record £34bn charge it took last year, further increasing the... continue reading »
E&P Online: Newspaper Outsiders Offer Tips for Web Sites
In this article, online experts such as Kathy Yates, president and CEO at Marketwatch; Gary Kebbel, AOL news director; and Tolman Geffs, CEO of Internet Broadcasting Systems offer advice to newspapers regarding... continue reading »
iMediaConnection: Jaffe Juice: The Golden Ticket, Part III
Joe Jaffe, in his usual blunt fashion, puts forth three more of his golden tickets to success for Internet marketers. These three:
Reach and Frequency may not be the answer but practices like surround... continue reading »
MarketingSherpa: When Traditional Software Marketing Tactics Fail, Try Adding Workshops to Your Web Site
A detailed look at how a software vendor in the commercial mortgage industry uses educational material such as online workshops to detect new business.
... continue reading »
searchengineblog: Interview with Danny Sullivan :: Search engine blog:
Here's a good interview with the man who makes it his business to know everything there is to know about search engines. Here's a tidbit on how he sees search engine marketing:
Question:... continue reading »
Search Engine Guide: Taking Time for Search Engine Optimization: Is it Worth Delaying Your Site's Launch?
Here's a good discussion on how to time your site launch with search engine optimization. In some cases, your site should go up as soon... continue reading »
MediaPost: Since Microsoft Snub, Jury's Still Out on Java-Based Streaming Ads
Interesting piece on the implications to Rich Media advertising of Microsoft's disenchantement with Java and legal battle to keep it out of new versions of its browser. Seems to... continue reading »
IAR: ValueClick, 24/7 Real Media Settle Patent Claims
Rival ad-serving companies ValueClick and 24/7 Real Media announced a resolution to their yearlong patent-infringement case on Thursday, with ValueClick agreeing to license 24/7 Real Media's ad-serving technology in exchange for an undisclosed... continue reading »
MSN Advantage Marketing: Interactive Marketing Best Practices Executive Briefing
ExecutiveSummary.com: Rick to Speak in 10 Cities for MSN 'I-Marketing Best Practices' Tour…
Okay, this could be seen as a grossly self-indulgent plug or a highly on-target opportunity significant value for readers,... continue reading »
LawMeme: Google replies to SearchKing lawsuit
A detailed overview of the action to date, including Google's response, as well as their motion to dismiss.
I'm expecting Google to change its algorithm within the next 6 months, factoring in a "topic/subject" weighting.
... continue reading »
Sydney Morning Herald: Zooming in under the radar: advertising you don't see until it's too late
The advertising industry is warming to the challenge of selling products to a new generation of savvy consumers who are less drawn to conventional advertising.... continue reading »
ABC: US sends Iraqis anti-Saddam emails
The US military has begun an email campaign urging military and civilian leaders in Iraq to work against President Saddam Hussein. […]
The emails urge recipients to "protect their families" and turn over information to... continue reading »
Chicago Sun Times: AOL Time Warner chairman to resign in May
Reuters: Case Resigns as AOL Time Warner Chairman
Media Guardian: Case quits AOL Time Warner
According to an article on WSJ Online and the Chicago Sune Times, Steve Case is stepping down... continue reading »
iMedia Connection: DDBís Richard Notarianni
iMedia Connection: How does the issue of relationship marketing tie into the future of online marketing?
Notarianni: The future of online marketing is relationship marketing. The medium is brilliantly positioned to inspire participation in brands. Maybe... continue reading »