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| The Voice of Online Marketing | | MEDIA KIT | NEWS TIPS |
| The latest practical news and developments at the intersection of search, email, social media, mobile marketing, web analytics, online advertising, ecommerce and more. |
 
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Home »
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2003
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Advertainment and Engagement TimeiMedia Connection: Brand Entertainment Studios' CEO Steven Marrs, CEO of Los Angelos-based Brand Entertainment Studios talks to iMedia Connection about the convergence of Madison and Vine…the advertising trend towards longer form, entertainment-based ad formats. Interestingly, he mentions "engagement time" as an... continue reading » |
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