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2002
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Top 20 Current Events & Global News Sites"This data is based on audience measurement of more than 60,000 U.S. panelists who have combined and...Another Blunder from MicrosoftCNet: New York City has ordered Microsoft to net its butterflies "The city has ordered Microsoft to remove a...How to Plan a Site RedesignClickZ: Redesign Time? Foundation problems are frequent when sites are constructed by committees or when no single decision maker...Microsoft Teams with Budweiser to Demo XBoxCNet: Xbox bellies up to the bar "Under the deal, Budweiser brewer Anheuser-Busch will help the software giant rotate...Questioning the Use of Pop-UpseMarketer: "Pop-Up Ads: More Problem Than Profits?" A round up of recent pop-up related activity, including research on audience...New Portal Business Model Based on Paid SearchInternetNews: New Portal Asks, Who Needs Ads? "On Monday, sweepstakes portal iWon.com's parent company launched an ad-free portal, MyWay.com....P&G Ready to Launch Stealth Advocacy NetworkIAR: "P&G Targets Teens With Viral Campaign" A little more detail about Procter & Gamble's teen influencer network -...PVRs Will Change the Approach to Media BuyingMedia Post: Report: PVRs Will Change Agency Business: "A leading TV research analyst says it's time for ad agencies...Another Publisher Sees SensePress Release: "StockHouse Bans Pop-Up Advertising" "StockHouse.ca, one of Canada's leading investor web sites, has banned the use of...Increase in Online Holiday Shopping SeeneMarketer: Online Holiday Retail Sales to Grow According to eMarketer's just released US Online Holiday Shopping Report, during the...What is Web Site Wireframing?Clickz: Framing the Problem Wireframing is a simple, nontechnical process. It takes its name from the skeletal structure that...Outlook 11 Will No Longer Display HTML in Preview PaneC|Net: New Outlook to give spammers the boot Outlook 11 will, by default, no longer grab data such...Microsoft Does Something RightIAR: MSN TV Trolls for Grayhairs At least one advertiser isn't blindly fixated on the 18 to 49 demographic....How to Treat a Media SellerClickZ: Sellers Have Their Say Message to Media Buyers when dealing with Media Sellers: Outline Your Objectives Allow Ample Time for...The Importance of Loyalty Marketing to IncreaseI-Media: "Interview: Carat Interactive’s Sarah Fay" Interesting interview with the President of Carat Interactive giving insight into where the...P2P Network MarketingNYT: "Marketers Try to Turn Web Pirates Into Customers" A discussion on how companies such a Microsoft are using...Messaged to DeathLA Times: A nation under siege … by product placement "This ad-saturated environment tends to foster a culture of...Drum Beat Against Pop-ups ContinuesSF Examiner: Firms Squelching Pop-up Ads Boston Globe: Big Names Enter War Against Spam, Pop-up Ads Interesting to see two...U.S. Internet Population Flat for 18 MonthsMediaPost via ExecutiveSummary.com: U.S. Internet Growth Rate Coming to an End? My first column for MediaPost (via my ExecutiveSummary.com...E-Mail Open Rates to FallIAR: Is The New Outlook a Threat to E-Mail Marketers? According to news reports, Outlook 11, which was released...Evaluating the Claim Against GoogleSearch Engine Report: Google Sued Over PageRank Decrease Danny Sullivan does a great job of explaining the intricacy surrounding...Breaking Through the Ad NoiseeMarketer: Clutter Kills Online Advertising A good discussion of recent research into ad size, frequency and clutter. The message...More Support For E-Ad Recovery / RecessionBusiness Week: What's New in Online Ads: Improvement IAR: Online Ads to Recover (a Bit) in 2003 MediaPost: Buyers Warn...The Rise of Subviral AdvertisingMedia Guardian: Fwd: Have you seen this? This article highlight a recent trend where 'spoof' ads of mainstream TV...SMS Bigger than Internet in EuropeGatner: GartnerG2 Says Mobile Industry Obsessed By Third Generation (3G), and Has Forgotten The Consumer According to GartnerG2 research,...Invertising: Invitational MarketingExecutiveSummary.com: MicroAd, Example of 'Invertisement' Web-User (UK): World's Smallest Web Ad Goes Live I comment that this claim of "the...Putting the Threat of TiVo in PerspectiveAdAge: More U.S. s Have Outhouses Than Tivos Who will win the battle of TiVo vs. ReplayTV? The answer...Music Sales Drop Due to Online File SharingeMarketer: Singin' the Online Music Sale Blues Seems those of us that claimed Napsterism wasn't hurting music sales were...B2B Web Ads Catching Up to B2CWSJ (sub requrired): Sell First, Advertise Later In the world of business-to-business e-commerce, there's only one product companies have...Good Potential for B2B Webcast MarketingeMarketer: Western Europe No Stranger to Webcasts IDG surveyed 3,500 people and found that 60% have viewed a webcast...LookSmart Profile: How 2nd-Tier Dot-Com Survived the BustThe Age (Auzie): LookSmart Bounces Back Brom the Dot-Com Crash Profile in the Australian zine The Age of founders...Best Practices in UsabilitySite Point: Interview - Jakob Nielsen, Ph.D. Usability is an important, yet poorly utilised discipline. Jakob Nielsen is widely...Accipiter Escapes EngageMediaPost: Accipiter Makes It Out Alive After nearly five years under Engage's proverbial lock and key, online ad company...The Name Change GameExecutiveSummary.com: Why Rebrand? I examine recent cases of companies changing their names, including Screaming Media to Pinnacor, MindArrow to...Register.com Blames Falling Revenue on Low Domain RenewalsReuters: Register.com Posts Loss on Sluggish Renewals I wonder if it has something to do with the fact...Information Architecture ChartsPeter Merholz: Toward a Unified Theory in User Experience Modeling It's actually simpler than it sounds! Have a look...Email Marketing to AOL 8.0 UsersDMNEWS: E-Mailers Wrestle With AOL 8.0 Since launch in October AOL 8.0 has been downloaded 5 million times. With...Down on Viral GamesNew Media Age: Adwatch Review Justin Kirby, Managing Director of Digital Media Communications, is not impressed with flash games...EarthLink's Blockade of Non-SpamWired: When Everything Was Spam to ISP For email marketers it is getting increasingly difficult to get messages through....WebMD Reports Strong Q3WSJ (subcription required): WebMD Posted Profit in the Third Quarter Yet another dot-com dispells the myth of doom, reporting...Words of Wisdom from Creator of Direct MarketingDM News: DM Purchases Different Than Supermarket Buys, Wunderman Says Interesting short piece reporting on a speaking engagement by...ValueClick Reports Higher RevenueIAR: ValueClick Eyes Q4 Profits Despite a lagging online advertising market, ad network ValueClick (Quote, Company Info) reported higher...Profile of P&G's Marketing Knowledge Management SystemAdAge: Inside P&G's Intranet Marketing-Intelligence System Fascinating look at how a leading marketer is using technology internally to share...Online Ad Consolidation: OPA Says Big Pubs Doing WellMediaPost: High-Quality Content Sites Report Substantial Ad Revenue Growth. A press release is also available. While the Interactive...Newspapers Are Holding Onto CirculationE&P Online: Newspaper Circulation Holds Steady The prevailing thought would be that as online take a stronger and...Storyboarding Your Web SiteClickz: Designing for Action Let's move on to storyboarding, where we start defining how we accomplish the what. If...A Plea to Integrate Online Ads Into CampaignsInternetNews.com: Making Online Matter The IAB pointed to its cross-media optimization study as an example of how integration can...Interview: Email Marketing Futureavant|marketer: The Fate of Permission Email Marketing John Funk, CEO, Quris, gives us his thoughts on the future of...Arbitron and Measurecast Become OneMediaPost: Just an Online Minute… One Stop Webcast Ratings If you're charged with keeping an eye on webcast audience... |