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December 2002
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Inside Google's ConscienceWired: Google vs. Evil This is an interesting interview piece with Sergey Brin discussing Google's struggle to remain true...Interview With Inktomi's Ken Nortonsearchengineblog: Interview with Kenneth Norton of Inktomi Following on the debate last week here as to whether Google's Froogle...Working Around Delivery ProblemsClickZ: AOL 8.0: All Database Rules Have Changed Until now, email database creation was solely about obtaining permission: opt-out...Identifying a Role for the Internet in MarketingiMedia Connection: iMedia Summit Coverage, Continued A roundup of the latest from the iMedia Summit. Particularly interesting were Doug...The Shady World of Viral MarketingClickz: Surfing the Subviral Wave This is a very good article for a number of reasons, not least of...Time Warner Destroys AOL's Prime Ingredient: Dirty TalkNew York Magazine: You've Got Sex The big attraction of AOL through all of its growth years has been...AOL Wins Damages from Serial SpammerIAR: AOL Wins Legal Round Against Spammers The ISP said a U.S. District Court in Virginia has awarded it...Lycos Relaunches HotbotComputer World: HotBot revs up with four search engines Terra Lycos SA will unveil a new version of its...Yahoo Mail Runs Rich Media Audio/Video AdsI noticed about 6 weeks ago that Yahoo had started featuring rich media video ads within Yahoo mail....More About Catalogs and Web SitesDM News: Web Buyers Use Catalogs Differently, Forrester Says Though the Web isnít replacing catalogs, online shoppers increasingly use...Is "Kick Through" a New Ad Format?I was just reading the New York Times Online, that low grade publication that still serves pop-unders. I...Atlas DMT Makes Online Buying Easier for Offline BuyersPress Release: Atlas DMT Launches Its GRP and Reach Forecaster The Atlas GRP and Reach Forecaster 3.0 dramatically...IAB Email Committee Announces Email List GuidelinesPress Release: IAB Email Committee Issues Guidelines for Obtaining and Using Email Lists Launching its first initiative since forming...Online Consumer Spending Hits Record for Second Week Runningcomscore: Consumers Again Break Online Spending Record, Reaching $2.2 Billion, Reports comScore Up from the $2 billion reported last...Recap of Pop Up/Under SceneIAR: Are Pop-Ups Doomed? With Netscape announcing last week that they were joining the anti pop posse, Brain Morrissey...Is Paid Inclusion the Future of Product-Oriented Searching?ClickZ: Paid Inclusion Listings May Get Boosted at AltaVista, Part 2 Perhaps part of the process would be to...Interactive Marketing Spend to Rise 23% in 2003Media Guardian: Marketers turn backs on traditional advertising ElectricNews: Internet marketing predicted to rise c|net: Web advertising's glimmer of hope Marketers...Pepsi Makes Classic Error, and Ditches BritneyNYT: A New Voice at Pepsi Media Guardian: Britney bounced out by Beyonce Britney, the pop star who has been...RenewNYC.com Can't Handle Traffic on Release of New WTC PlansI've categorized this under "ad technologies," because one of the classic mistakes online marketers can make is to...Listening in on Gen Y Focus GroupsMarketplace: Young Bucks This actually aired on the PRI radio program Marketplace on Monday, but I just now notice...New Ad-Supported Weblog, Gawker, Hopes to Wow NYCIntroducing: Gawker Blogtrepreneur Nick Denton has launched Gawker (live as of a few minutes ago), a New York society...Advertainment: New Trends in Cross Media Ad PromotionThe Economic Times: Death of Words in Ads, It is All Visual Now But the biggest trend that Goodbyís...FTC to Reign in Telemarketing With National 'Do Not Call' ListReuters: FTC Writes New Rules for Telemarketers Maybe regulation will be effective to reign in abusive advertising practices after...Shopping Search Engine Offers High Conversion RateMarketingExperiments: DealTime Test Campaign DealTime shares some similarities with Overture and Google. Like its two venerable competitors, DealTime charges...Car Rental Company Does Affiliation to Lower CostsDM News: Dollar Moves Affiliate Efforts to Commission Junction The renewed emphasis on Internet-based direct marketing is in keeping...Higher Web Sales for Big MoviesSiliconValley.com: Web advance sales of 'Two Towers' tickets soar While Web sites generally account for 2 percent to 6...Viral Christmas and Advertainment in 2003For the last week or so I've been drowned in a vast array of corporate christmas greeting e-cards,...Tune Your Email DeliveryClickZ: Email Optimization Tips for 2003 7 email management tips: Hygiene Spam "scans" Response-based modeling Sophisticated segmentation/analytics Integration with all media Advanced testing Distributed campaign management ...Predictions for 2003iMedia Connection: Jaffe Juice: Holiday Reflections Joseph Jaffe give us his thoughts on what to expect in 2003: Prediction 1:...Haven't Online Ad Sizes Really Kept to the Same Size?A simple thought that just occured to me. Since new ad formats were introduced (e.g. CNet's square Flash...Ad Sales Strategy the FT.com WayMarketingSherpa: How FT.com Kept Ad Sales Strong in 2002 An inside look at how the Financial Times managed to...AOL Drags Down Online Ad Revenue IncreasesMSNBC: As AOL struggles, other sites score IAB Press Release: Internet Ad Revenue at $1.47 Billion According to IAB/PwC...Naomi Campbell on BrandingI know this seems like a cross between an Inluminent and a Gawker post, but go with me,...Seven Useful Ways to Test Marketing EmailsEmailSherpa: Top Seven Email Marketing Tests You Should Conduct in 2003 These ideas are suggested by Karen Iannone, Smarter...Studies Show Heavy Use of the Internet for Health InformationeMarketer: Online Health Users Around the World In a round up of studies focusing on the usage of the...Advergaming Round UpMediaPost: Big Brands Currently Building Interest and Educating with Advergames A summary of some of the advergaming approaches big...SEO Consultants Lukewarm on Google's AdviceFantomNews: Google's "SEO" Information - More Of the Usual Boo-Boo Earlier this month we reported that Google had released...Interview with OgilvyOneiMedia Connection: OgilvyOne’s Jonathan Adams This interview does a great job of covering many important current issues including relationship...Overture Strengthens European PresenceIAR: Overture Sews Up Top UK, France ISPs With the battle for dominance in the paid search market increasingly...E-Marketers on NY vs. LAExecutiveSummary.com: New York vs. Los Angeles Okay, admittedly this has little to do with online marketing, but the...Online Youth Sway South Korean Presidential ElectionWash Post: Anti-U.S. Mood Lifts South Korean For anyone out there doing political online marketing, take note of...MarketingFix Scoops CNET on 'Kick Through' AdsCNet: Pop-ups add new twist Another trend you heard here first, folks. A few days ago, Robert...Making Fun of AdvertisersMonster.com Parody: When I Grow Up, I Want to Work in Advertising If you work in advertising, you must...Boston Globe's Hiawatha Bray Interviews comScores's Dan HessBoston Globe: comScore Networks' Dan Hess, on online holiday shopping A quick wrap up interview on the holiday shopping...Immersive AdverGaming for ScreenagersMacleans: Hey Kids! Let's Play Adver-games! Immersive advertising. Advertainment. Advergaming. Call it what you will but it is becoming...Company Sues Advertiser Over Gator Pop-UpsMiami Herald: Popping mad — and litigious — over pop-ups Rather than taking on Gator, PetMed Express is going...Yahoo to Acquire InktomiPress release: Yahoo to Acquire Inktomi […] Yahoo! will acquire Inktomi for a purchase price of $1.65 per share...nowEurope Refreshes Its MissionnowEurope, a several-year-old website, email newsletter and online community focused on Internet marketing and media in Europe, has...Europeans Lead the Charge of G3 Mobile AdsCNN: Advertisers Target Mobile Phones Step asside SMS, get ready for MMS: multimedia message system. In a piece focused... |