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December 2002
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IAB and MSN Team Up to Promote Best PracticesAd Age: Identifying Internet Marketing Techniques That Work This news has slowly dribbled out over the last couple of...Study Finds On and Offline Media OverlapOPA: Online Media Users More Likely to Use the Same Media Brand Offline, According to Online Publishers Association...Interview With OMD's Jeff MinskyiMedia Connection: Interview: OMD Digital's Jeff Minsky Minsky makes an important point regarding the role agencies may have to...Online Guerilla Marketers Get Rumbled?NTKnow: hello? Howard Hughes? It is necessary to point out that Digital Outlook have yet to confirm or deny...Troubles and Tips For Email Marketersdestination CRM: How can we increase our email marketing response rates? There are many issues facing direct marketers today...DoubleClick Releases Ensemble 6.0IAR: DoubleClick Rolls Out Campaign Management Tool DoubleClick announced Monday the release of Ensemble 6.0, a buffed up version...Spam Hasn't Ruined Work Based EmailPew Internet Project: Email at Work CNET: Spam doesn't kill appetite for e-mail CNET reports: A full 52 percent of respondents...The Changing World of Modern MarketingMcKinsey Quarterly: Living in a post-TiVo world MediaPost: McKinsey Urges Cooperation With TiVo In an encouragingly pro-online piece, the author...New Look for MediaPost's DailyNewsAlthough the new look isn't yet refected on their site, MediaPost's beloved email newsletter MediaDailyNews got a face...MP3.com Outed for Bad Opt-Out PracticesNYT: Enter Maze, and Find the Opt-Out Cheese Nice example of the PR liability of not abiding by marketing...Cautious Optimism A-Go-GoNYT: 2 Forecasts Should Project a Better Year Reuters: Ad forecasters predict U.S.-led rebound in 2003 London's ZenithOptimedia released a...All Hail AdmobilesNYT: Hot Dog! They're Not Just Cars, They're Commercials Profile of the long tradition of ads on wheels, including...Allmusic Gives Feedback on FeedbackKudos to Allmusic.com for the way they handled a recent user survey. They used the survey not only...eBay Now in Top Online Commerce SpotAd Age: eBAY BUMPS AMAZON FROM TOP ONLINE COMMERCE SPOT The auction-turned-general merchandise site has dethroned Amazon.com as the...Bond Popping Up in an Inbox Near YouRevolution: Fox uses Bond to grow email database This certainly isn't going to be popular with the anti-intrusive...Meskauskas Joins UnderscoreHard to believe that Tom Hespos and Tim McHale would need to hire a visionary, but a better...Fascinating Look Into 2002 Search TrendsGoogle Zeitgeist 2002. If they can grow decent predictive abilities, Google is going to make good money selling...WSJ Ad Campaign Questions the Value of Free Biz ContentIAR: WSJ Bashes Free Business Sites in New Campaign Taking a swipe at providers of free business content on...Ask Jeeves 2002 Search ReviewAsk Jeeves: Ask Jeeves Reveals Top Searches for 2002 A roundup of search trends for 2002, including top searches....This Week's Ideas for Dealing With SpammersIdea 1: Wired: New Plan for Spammers: Charge 'Em Imagine if you could charge people for wasting your time....Using the Net to Track BuzzMarketingProfs.com: Monitoring Buzz: Do You Know What Your Customers Are Saying? Nothing particularly ground breaking here, but still a...Review of 2002 TrendsClickz: 2002: Industry Progress Jeffrey Graham describes what he thinks "were the most important issues that emerged in 2002."...Google ViewerGoogle: Google Viewer Google is at it again with a new cool tool that allows you to automatically scroll...IAB Introduces New/Old Ad FormatsPress Release: IAB Ad Sizes Committee Recommends New Larger Unit and Creates 'Universal Ad Package' MediaPost: Newly Proposed IAB...Everybody Loves AdvergamingMediaPost: Advergames Popular with Blue Chips, Branding Capabilities Disputed Another general feature on advergaming, noting experiments in advertising-gaming from...Internet Reliance IncreasesIpsos-Reid: Internet Use Continues To Climb In Most Markets The United States continues to have the highest level of...Online Consumer Spending Hits Record LevelscomScore: Consumers Spent Record $2 Billion Online During Post-Thanksgiving Week Online consumer sales totaled $2.0 billion, an all-time weekly...Espotting Opens in LaplandPress Release: Espotting Continue European Expansion With Scandinavian Launch Espotting, which is already a real contender in the European...Online Ad Dollars Follow Online Growth IndustriesPress Release: Doubleclick and Nielsen/Netrating's Cross Media Ad Spending Report Reveals Online Ad Spend is Gaining Share in...Design More Important Than Content OnlineConsumer Web Watch: How Do People Evaluate a Web Site's Credibility? A study conducted by the Stanford Persuasive...Google Launches Shopping BetaGoogle: What exactly is Froogle? Search Engine Watch: Online Shopping with Google's Froogle Froogle is a new service from Google...Spam Now Accounts for 4 in 10 EmailsMedia Guardian: Spam levels 'out of control' According to figures released today (from Brightmail), four in 10 emails received...FBI Recruits Lycos to Help Catch FugitiveBusiness Week: FBI to cast Net over fugitive The FBI on Wednesday said it plans to launch an online...iMedia Summit OverviewiMedia Connection: iMedia Summit Coverage Much was discussed early this week at the iMedia Summit. Topics discussed were the...Newspaper Execs Acknowledge Value of Their Internet PropertiesNewsday: Web Softening Ad Woes Media Post: New York Times: More Than Just Newspapers Now Top executives of The New...Review of Search Engine Marketing ToolsEmerging Interests: Search Engine Marketing Tool Roundup Now this is what I call an article. Not only does it...Audit Bureau of Circ. Sends Confused Signals in Ditching Standalone Online Audit ServiceMediaPost: ABCi Members-Only Decision Stirs Online Audit Debate Amazing that after all these years, the industry still doesn't agree...Eye Blaster Launches Platform Version 5.0IAR: Eyeblaster Refreshes Rich Media Platform So what's new? Well: In addition to a user interface redesign, Eyeblaster 5.0 defines...Jeep Joins the Advergaming RevolutionAdWeek: Jeep Does Advergaming The list of companies joining the advergaming bandwagon continues to grow. The first of several games...Online Ad Spend to Rise 50% in 2003Media Guardian: Initiative predicts 50% hike in online ad spend Initiative Media, the media buying giant whose clients include...Spammer Stalks Anti-Spammerfreep/tech: Behind the scenes, spam's even uglier This is the latest episode in the ongoing saga - The World...PETA Encourages Online Stealth PromotionAs part of my monitoring of the internet marketing scene I subscribe to a number of activist newsletters....Netscape Joins Anti Pop-Up Possec|net: New Netscape punctures pop-up ads Somewhat predictably AOL owned Netscape have followed their master into offering the ability...How Users 'Get Into' Reading a PageClickZ: Effective Skimming and Scanning A visitor arrives and her eyes immediately begin scoping out the situation to determine...Sponsored Searches Drive up Yahoo's Ad RevenueRevolution: Yahoo! reports leap in advertising revenues Silicon: "Yahoo!" things are looking up: CEO Internet company Yahoo! is predicting a...Affiliate Networks Do (Belatedly) What's Right with ParasitesIAR: LinkShare Moves to Curb Predatory Marketing Saying unethical marketing practices are on the rise, affiliate network LinkShare said...Interactive Talking Movie PostersNYT: Movie Posters That Talk Back What if Leonardo DiCaprio could stare out from a wall and wink at...Think About Seniors TooMIT Enterprise Technology Review: The Aging Net Seniornet, one of several nonprofit groups providing Internet and computer training and...Alexa Gives Some Insight Into Sites' TrafficAlexa recently updated the information they provide about web site traffic. Data includes reach per million users, page... |