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November 2002
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Local Newspapers Watch Your BackAmerican Press Institute: Local TV on the Net: the sleeping giant smells blood and stirs Local broadcast TV...Interview With WebmasterWorldSearch Engine Blog: Ten Questions with: Brett Tabke Interesting thoughts from a guy at the centre of the search...AOL Launches Small Biz ISPCNET: AOL Tailors Service to Small Businesses The article writes: The AOL for Small Business is essentially a version of...Pay For Performance CommentaryClickZ: Pay for Performance: Online Advertising's Penicillin Rudy Grahn sums it all up with this statement: We must, as an...WPP: Understanding the End GameMedia Guardian: Sorrell Urges Advertisers to Focus on Ideas, Not Methods Sometimes it is worth stating the obvious. Theoretically...What's the Purpose of Marketing and Measurement?eMarketer: Measuring Marketing: Why Doesn't Everyone Do It? Here is a great article by David Hallerman about why companies...People Are Ignoring Ads Across MediumsClickZ: An On-Demand World "The banner just doesn't work anymore." Heard that one before? I surely have, and...Associated Press Joins Anti Ad ConspiracyAP: MyWay.com: 'Yahoo! is toast' This story first went out in the New York Times, and their syndicated sites...E-Mail Churn Costing Marketers MillionsWired: E-Marketers Rue Address Turnover Thirty-one percent of Americans change e-mail addresses each year, in part to evade spammers,...Taxing the InternetWashington Post: States to Vote Today on Internet Sales Tax Plan Tax officials and legislators from 31 states —...Portal Fight for the Child Safety Crown IntensifiesWashington Post: America Online and MSN Roll Out Child-Protection Controls A discussion on how these two giants are battling...What Would ABC/CNN Merger Mean for Net News?Cyberjournalist: CNN and ABC News…A Marriage? Rumors of a potential merger between ABC and CNN is all the buzz...No to Flight Ad RegulationsReuters: US will not propose rules of airfares on Web The Bush administration said on Tuesday it would not...With Its New Look, AltaVista Tweaks Ad OfferingsInfoworld: AltaVista puts on new face to lure users, advertisers But while the company is trying to minimize users'...It's Not Just Tom Cruise Movies: Ads in Video GamesABC News: Playing the Ad Game Toyota, for example, has on its Web site an online racing game featuring...ClickZ Founder Bourland Recovering From Heart AttackExecutiveSummary.com: Andy Bourland Recovering From Quadruple Bypass Heart Surgery He's well now and recovering nicely, but it was quite...Plaxo: Personal Contacts Tool From Napster CreatorWired News: Napster Co-Founder's New Venture Sean Parker is at it again. This time it's not about the sharing...New Faces Among IAB LeadershipIAR: IAB Elects New Board Members Tim Armstrong, Google's VP of ad sales, Robert Goldberg, SVP of sales...Online Ad Spend to Rise 5% in 2003eMarketer: US Online Ad Spending: The Roller Coaster Continues The overall decline in US online advertising spending over this...Lycos Still StrugglingMedia Guardian: Lycos hit by diving revenues European internet portal Lycos has announced a sharp drop in...Ted Leonis Becomes AOL PresidentNYT: New Top-Level Change at AOL Could Foretell Fresher Content James de Castro resigned yesterday as president of America...When's a Pop Under Not a Pop Under?Answer: When it is a SubSite. I was just reading The Guardian and a new browser window opened...Local Newspaper Sites Still Having Issues Attracting BuyersEditor & Publisher Online: Newspaper Sites Struggle With Advertising Question Newspapers have built it, but the advertisers don't necessarily...Salon Tries Premium Ads for Premium ContentE-Media Tidbits: How to Get Salon for Free Steve Outing, of the Poynter Institute and Editor & Publisher, points...Lea & Perrins Going GlobalRevolution: Lea & Perrins backs global site with on-bottle push The site will be used as a hub for...NetCreations Offers Users Spam FilterExecutiveSummary.com NetCreations Goes Halfway to Battle Spam Problem Press Release: NetCreations' PostMasterDirect and Lyris Align to Stop Spam So close,...Mobile Soft Drink AdsInstant Messaging Planet: Coke Judges China SMS Campaign a Success The ad campaign, which ran for a little...Hot Women's Portal Suffers Ad Revenue DeclineIAR: Online Ad Slump Still Stymies iVillage Doug McCormick, iVillage's chief executive, extolled the company's reach in...Goodbye Homestore, Hello RealtorRealty Times: Realtor.com Changes Its Business Model [T]he company is changing its business model from listings aggregator to marketing...Schlotzsky's Deli Offers Free Wi-Fi AccessZDnet: Deli Chain Adds Wi-Fi for Lunch Does Wi-Fi come with that shake? The sandwich chain is experimenting in...Most Overlooked Email Marketing Problem: HTMLPress Release: Silverpop Announces a New Study that Uncovers One of the Most Overlooked Causes of Low Response...Email Marketing and Spam FiltersExecutive Summary: SpamAssassin Picking on @d:tech It is amusing to me sometimes how many marketers don't realize that...FTC Announces Crackdown on SpammersFTC Release: Federal, State, and Local Law Enforcers Tackle Deceptive Spam and Internet Scams CNET: FTC takes aim at...Educating Clients Still KeyiMedia Connection: Interview: Temerlin McClain’s James Hering Hering: Education and success stories. There’s nothing more motivating to a client...Most Net Users Have Made an Online PurchaseeMarketer: Online Buying: Everybody’s Doing It According to an Ipsos-Reid US Public Affairs poll sponsored by the Business Software...Fantastic New Web Marketing Resource LaunchesBusinessWire: MarketingFix Launches, New Site for Web Marketing Professionals It's official: we have a press release. Thanks to Libby...Internet Gets Some Respect From Ad Agency Creative ChiefsAdAge: Creative Execs Stress Importance of Internet In my personal opinion, the biggest thing holding back Internet advertising is...Yahoo! Launches Premium Email ServiceIAR: Yahoo! Rolls Out Premium E-Mail Package Yahoo! announced Thursday it would roll out a premium e-mail package that...Profile of a Spam QueenWSJ: For Bulk E-Mailer, Pestering Millions Offers Path to Profit A great article detailing a day in the life...Tacoda Audience Profiling System Lands USAToday.comMediaPost: Publisher Focus Moves from Pages to People Normally, the ex-PR guy and jouranlist in me thinks "customer win"...Salon.com Still on the RopesDow Jones Newswire: Salon Media Repeats 'Going Concern' Doubt To be fair to Salon this is a misleading article....Viral Marketing RoundupExecutiveSummary.com: Fun With Viruses Five sites that track the best of viral marketing, giving your advocacy campaigns an extra...Hotels Turn on GatorInquirer: Gator in the mire again Gator Corp the online marketing firm and pop-up ad specialist is in hot...Modem Media Founder O'Connell InterviewiMedia Connection: Jaffe Juice Interview With G.M. O’Connell Internet marketing consultant Joseph Jaffe interviews online ad pioneer G.M. O’Connell,...SalesForce.com Goes WirelessInternetNews: Salesforce.com Takes to the Air With Wireless Edition 'Anytime, anywhere' access to customer relationship management (CRM) software is...Broadband Penetration Continues to GrowPress Release: Gartner Dataquest Survey Shows Steady Increase of Broadband Access in U.S. Households NUA: US Online Households Embrace...Search Engine User PatternsiProspect: Search Engine Usage Ranks High Culled from the results of 1,403 e-mail participants during spring 2002, the iProspect...Interview With FantomasterSearch Engine Blog: Ten Questions with: Ralph Tegtmeier This is an extensive discussion covering a wide range of search...Tribal DDB, Chicago's Managing Director, Paul GunningiMedia Connection: Interview: Tribal Chicago’s Paul Gunning Dawn Anfuso interviews Paul Gunning, Managing Director of Tribal DDB, Chicago. ... |