2002 November 12 - MarketingVOX

WPP: Understanding the End Game

Media Guardian: Sorrell Urges Advertisers to Focus on Ideas, Not Methods Sometimes it is worth stating the obvious. Theoretically marketing should be a co-ordinated dance - something of beauty, with every individual discipline working to enhance the effectiveness of the whole.... continue reading »

What's the Purpose of Marketing and Measurement?

People Are Ignoring Ads Across Mediums

Associated Press Joins Anti Ad Conspiracy

E-Mail Churn Costing Marketers Millions

Taxing the Internet

Portal Fight for the Child Safety Crown Intensifies

What Would ABC/CNN Merger Mean for Net News?

No to Flight Ad Regulations

With Its New Look, AltaVista Tweaks Ad Offerings

It's Not Just Tom Cruise Movies: Ads in Video Games

ClickZ Founder Bourland Recovering From Heart Attack

Plaxo: Personal Contacts Tool From Napster Creator

New Faces Among IAB Leadership

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