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November 2002
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Outlook 11 Will No Longer Display HTML in Preview PaneC|Net: New Outlook to give spammers the boot Outlook 11 will, by default, no longer grab data such...Microsoft Does Something RightIAR: MSN TV Trolls for Grayhairs At least one advertiser isn't blindly fixated on the 18 to 49 demographic....How to Treat a Media SellerClickZ: Sellers Have Their Say Message to Media Buyers when dealing with Media Sellers: Outline Your Objectives Allow Ample Time for...The Importance of Loyalty Marketing to IncreaseI-Media: "Interview: Carat Interactive’s Sarah Fay" Interesting interview with the President of Carat Interactive giving insight into where the...P2P Network MarketingNYT: "Marketers Try to Turn Web Pirates Into Customers" A discussion on how companies such a Microsoft are using...Messaged to DeathLA Times: A nation under siege … by product placement "This ad-saturated environment tends to foster a culture of...Drum Beat Against Pop-ups ContinuesSF Examiner: Firms Squelching Pop-up Ads Boston Globe: Big Names Enter War Against Spam, Pop-up Ads Interesting to see two...U.S. Internet Population Flat for 18 MonthsMediaPost via ExecutiveSummary.com: U.S. Internet Growth Rate Coming to an End? My first column for MediaPost (via my ExecutiveSummary.com...E-Mail Open Rates to FallIAR: Is The New Outlook a Threat to E-Mail Marketers? According to news reports, Outlook 11, which was released...Evaluting the Claim Against GoogleSearch Engine Report: Google Sued Over PageRank Decrease Danny Sullivan does a great job of explaining the intricacy surrounding...Breaking Through the Ad NoiseeMarketer: Clutter Kills Online Advertising A good discussion of recent research into ad size, frequency and clutter. The message...More Support For E-Ad Recovery / RecessionBusiness Week: What's New in Online Ads: Improvement IAR: Online Ads to Recover (a Bit) in 2003 MediaPost: Buyers Warn...The Rise of Subviral AdvertisingMedia Guardian: Fwd: Have you seen this? This article highlight a recent trend where 'spoof' ads of mainstream TV...SMS Bigger than Internet in EuropeGatner: GartnerG2 Says Mobile Industry Obsessed By Third Generation (3G), and Has Forgotten The Consumer According to GartnerG2 research,...Invertising: Invitational MarketingExecutiveSummary.com: MicroAd, Example of 'Invertisement' Web-User (UK): World's Smallest Web Ad Goes Live I comment that this claim of "the...Putting the Threat of TiVo in PerspectiveAdAge: More U.S. s Have Outhouses Than Tivos Who will win the battle of TiVo vs. ReplayTV? The answer...Music Sales Drop Due to Online File SharingeMarketer: Singin' the Online Music Sale Blues Seems those of us that claimed Napsterism wasn't hurting music sales were...B2B Web Ads Catching Up to B2CWSJ (sub requrired): Sell First, Advertise Later In the world of business-to-business e-commerce, there's only one product companies have...Good Potential for B2B Webcast MarketingeMarketer: Western Europe No Stranger to Webcasts IDG surveyed 3,500 people and found that 60% have viewed a webcast...LookSmart Profile: How 2nd-Tier Dot-Com Survived the BustThe Age (Auzie): LookSmart Bounces Back Brom the Dot-Com Crash Profile in the Australian zine The Age of founders...Best Practices in UsabilitySite Point: Interview - Jakob Nielsen, Ph.D. Usability is an important, yet poorly utilised discipline. Jakob Nielsen is widely...Accipiter Escapes EngageMediaPost: Accipiter Makes It Out Alive After nearly five years under Engage's proverbial lock and key, online ad company...The Name Change GameExecutiveSummary.com: Why Rebrand? I examine recent cases of companies changing their names, including Screaming Media to Pinnacor, MindArrow to...Register.com Blames Falling Revenue on Low Domain RenewalsReuters: Register.com Posts Loss on Sluggish Renewals I wonder if it has something to do with the fact...Information Architecture ChartsPeter Merholz: Toward a Unified Theory in User Experience Modeling It's actually simpler than it sounds! Have a look...Email Marketing to AOL 8.0 UsersDMNEWS: E-Mailers Wrestle With AOL 8.0 Since launch in October AOL 8.0 has been downloaded 5 million times. With...Down on Viral GamesNew Media Age: Adwatch Review Justin Kirby, Managing Director of Digital Media Communications, is not impressed with flash games...EarthLink's Blockade of Non-SpamWired: When Everything Was Spam to ISP For email marketers it is getting increasingly difficult to get messages through....WebMD Reports Strong Q3WSJ (subcription required): WebMD Posted Profit in the Third Quarter Yet another dot-com dispells the myth of doom, reporting...Words of Wisdom from Creator of Direct MarketingDM News: DM Purchases Different Than Supermarket Buys, Wunderman Says Interesting short piece reporting on a speaking engagement by...ValueClick Reports Higher RevenueIAR: ValueClick Eyes Q4 Profits Despite a lagging online advertising market, ad network ValueClick (Quote, Company Info) reported higher...Profile of P&G's Marketing Knowledge Management SystemAdAge: Inside P&G's Intranet Marketing-Intelligence System Fascinating look at how a leading marketer is using technology internally to share...Online Ad Consolidation: OPA Says Big Pubs Doing WellMediaPost: High-Quality Content Sites Report Substantial Ad Revenue Growth. A press release is also available. While the Interactive...Newspapers Are Holding Onto CirculationE&P Online: Newspaper Circulation Holds Steady The prevailing thought would be that as online take a stronger and...Storyboarding Your Web SiteClickz: Designing for Action Let's move on to storyboarding, where we start defining how we accomplish the what. If...A Plea to Integrate Online Ads Into CampaignsInternetNews.com: Making Online Matter The IAB pointed to its cross-media optimization study as an example of how integration can...Interview: Email Marketing Futureavant|marketer: The Fate of Permission Email Marketing John Funk, CEO, Quris, gives us his thoughts on the future of...Arbitron and Measurecast Become OneMediaPost: Just an Online Minute… One Stop Webcast Ratings If you're charged with keeping an eye on webcast audience...YesMail Increases Reach With Forbes PartnershipPress Release: Yesmail Expands B2B Acquisition Network With Forbes.com Email List Yesmail, a leading online relationship marketing company, today...SnarkHunting.comI just discovered this new weblog SnarkHunting.com, from brand specialist agency Igor International. Likewise, the weblog focuses on...1.65 Million Broadband Subscribers Added in the 3rd QuarterLeichtman Research Group: Broadband Internet Tops 15.6 Million in the U.S. Leichtman Research Group finds that as of the...Less Advertising Inventory Means More Ad Sales?ClickZ: Are ROS Banners the Next Pop-Ups? Where Web properties were once willing to accept most every ad placement...Is The Web a Trusted Source For Health and Finance?CyberAtlas: Health and Finance Sites Lack Credibility Not according to this study. Your money or your life could be in...Gator Launches Counter StrikeThe Register: Gator bites back, sues suer In a somewhat bold move Gator is suing Extended Stay America Inc...Lycos Launches InSite 2.0Press Release: Lycos Search Marketing Platform Expands With One-Step Submission to Multiple Indexes and Sophisticated Online Reporting Lycos InSite...Altavista Has a MakeoverSilicon.com: AltaVista searches for a new image The struggling company is trying to recapture its former glory as a...Wireless Paparazzi Service Launched3G: Snap A Celebrity With Your 3G Phone With the public’s growing facination of ‘Celebrity watching’ a new service...Who Will Control the Network?Clickz: At in an Unwired Wonderland Convergence is out. It's a tired, old ex-buzzword. Digital lifestyle is in,...Earthlink Questions AOL's Anti Pop-up CredentialsIAR: EarthLink: Read AOL's Fine Print Earthlink incorporated anti pop-upness into their marketing strategy back in August. AOL followed... |