Clickz: Framing the Problem
Wireframing is a simple, nontechnical process. It takes its name from the skeletal structure that underlies any type of sculpture. A wireframe is a skeletal rendering of every click-through possibility on your site. It's a text-only action,... continue reading »
C|Net: New Outlook to give spammers the boot
Outlook 11 will, by default, no longer grab data such as images from outside servers when previewing e-mail formatted like Web pages. The ability to send and receive e-mail formatted in Hypertext... continue reading »
IAR: MSN TV Trolls for Grayhairs
At least one advertiser isn't blindly fixated on the 18 to 49 demographic. MSN TV has launched a $5 million holiday ad campaign to lure older Americans onto the Net.
There is a vast untapped... continue reading »
ClickZ: Sellers Have Their Say
Message to Media Buyers when dealing with Media Sellers:
Outline Your Objectives
Allow Ample Time for RFPs
For Goodness Sake, Return Our Calls!
Tessa Wegert has done every media salesperson (of which I am one) a great service by... continue reading »
I-Media: "Interview: Carat Interactive’s Sarah Fay"
Interesting interview with the President of Carat Interactive giving insight into where the medium is heading, including comments about the likelihood of a significant increase in expenditure on loyalty marketing.
... continue reading »
NYT: "Marketers Try to Turn Web Pirates Into Customers"
A discussion on how companies such a Microsoft are using KaZaA's premium placement program as part of their promotional strategy. With a reported 141 million downloads, and 10 million weekly users, Kazaa's... continue reading »
LA Times: A nation under siege … by product placement
"This ad-saturated environment tends to foster a culture of smirking disbelief, a … knee-jerk skepticism that makes people untrusting of anything they hear from anybody," says Mark Crispin Miller, a professor... continue reading »
SF Examiner: Firms Squelching Pop-up Ads
Boston Globe: Big Names Enter War Against Spam, Pop-up Ads
Interesting to see two mainstream pubs with virtually identical stories today about consumer dispair over garbage online advertising, and how more and more quality publishers and... continue reading »
MediaPost via ExecutiveSummary.com: U.S. Internet Growth Rate Coming to an End?
My first column for MediaPost (via my ExecutiveSummary.com web site, as MediaPost didn't post the charts I assembled, so this is a bonus link). The introduction to my thesis:
Is it... continue reading »
IAR: Is The New Outlook a Threat to E-Mail Marketers?
According to news reports, Outlook 11, which was released in beta in early October, has changed its approach to HTML e-mail. In Outlook's default mode, it will only grab HTML from... continue reading »
Search Engine Report: Google Sued Over PageRank Decrease
Danny Sullivan does a great job of explaining the intricacy surrounding the recent complaint filed by SearchKing.com against Google.
... continue reading »
eMarketer: Clutter Kills Online Advertising
A good discussion of recent research into ad size, frequency and clutter. The message is a simple one - the online advertising terrain has become increasingly cluttered, and is set to get worse. Media planners must... continue reading »
Business Week: What's New in Online Ads: Improvement
IAR: Online Ads to Recover (a Bit) in 2003
MediaPost: Buyers Warn The Ad Recession Isn't Over
ExecutiveSummary.com: Online Ads: Up, Down, All Around
Mixed signals continue in the about the state of the online ad... continue reading »
Media Guardian: Fwd: Have you seen this?
This article highlight a recent trend where 'spoof' ads of mainstream TV ads have appeared on the web. The piece suggest that many of these ad are in fact done by ad agencies on... continue reading »
Gatner: GartnerG2 Says Mobile Industry Obsessed By Third Generation (3G), and Has Forgotten The Consumer
According to GartnerG2 research, 62 percent of all adults across the major European countries now use a mobile phone. Today, 41 percent use SMS, compared to... continue reading »
ExecutiveSummary.com: MicroAd, Example of 'Invertisement'
Web-User (UK): World's Smallest Web Ad Goes Live
I comment that this claim of "the world's smallest ad" could be seen as an example of a type of promotion I dub "invertising" — i.e., unlike advertising, which... continue reading »
AdAge: More U.S. s Have Outhouses Than Tivos
Who will win the battle of TiVo vs. ReplayTV? The answer could be: None of the above.
While TiVo and Replay users enthuse about their personal video recorders, sales figures are not encouraging.... continue reading »
eMarketer: Singin' the Online Music Sale Blues
Seems those of us that claimed Napsterism wasn't hurting music sales were wrong.
According to a recent report from comScore Networks, US online music sales have dropped from $730 million during the first three quarters... continue reading »
WSJ (sub requrired): Sell First, Advertise Later
In the world of business-to-business e-commerce, there's only one product companies have been reluctant to sell online: themselves.
Last year, according to New York-based research firm eMarketer, business-to-business sales made up 90% of all online... continue reading »
eMarketer: Western Europe No Stranger to Webcasts
IDG surveyed 3,500 people and found that 60% have viewed a webcast for technical and product information, 70% viewed a webcast because they were interested in the topic being presented and over 50% watched... continue reading »
The Age (Auzie): LookSmart Bounces Back Brom the Dot-Com Crash
Profile in the Australian zine The Age of founders of LookSmart (also Auzies) who tell how the firm has staid alive through the dot-com bust. CEO Damian Smith explains:
…[A]bout two years... continue reading »
Site Point: Interview - Jakob Nielsen, Ph.D.
Usability is an important, yet poorly utilised discipline. Jakob Nielsen is widely acknowledged as the father of website usability. In this extensive interview he takes from through a wide range of topics, detailing best... continue reading »
MediaPost: Accipiter Makes It Out Alive
After nearly five years under Engage's proverbial lock and key, online ad company Accipiter Solutions, Inc. has flown the coop and is poised to take on the competition.
CMGI has a unique way of ruining companies.... continue reading »
ExecutiveSummary.com: Why Rebrand?
I examine recent cases of companies changing their names, including Screaming Media to Pinnacor, MindArrow to Avalon, VoiceStream to T-Mobile, PWC Consulting to Monday and more. What is the point?
... continue reading »
Peter Merholz: Toward a Unified Theory in User Experience Modeling
It's actually simpler than it sounds! Have a look at these schemas to understand what Information Architecture is about.
... continue reading »
DMNEWS: E-Mailers Wrestle With AOL 8.0
Since launch in October AOL 8.0 has been downloaded 5 million times. With this upgrade comes new spam filtering software which is forcing email marketers to rethink their mailing practices. AOL 8.0 offer users 4... continue reading »
New Media Age: Adwatch Review
Justin Kirby, Managing Director of Digital Media Communications, is not impressed with flash games as a viral agent:
Another rife marketing misconception bandied about in the same breath as 'viral' is that Flash-based games are the... continue reading »
Wired: When Everything Was Spam to ISP
For email marketers it is getting increasingly difficult to get messages through. What they don't expect however is for an ISP to start bouncing legitimate email:
An overly-sensitive spam filter is to blame for... continue reading »
WSJ (subcription required): WebMD Posted Profit in the Third Quarter
Yet another dot-com dispells the myth of doom, reporting $4.5 million in net profit on $200 million in revenue for the last quarter, an 8.1% revenue increase compared to the same... continue reading »
DM News: DM Purchases Different Than Supermarket Buys, Wunderman Says
Interesting short piece reporting on a speaking engagement by Lester Wunderman, the man who, for all practical purposes, invented direct marketing (he's getting up there, so let's suck his brain while... continue reading »
IAR: ValueClick Eyes Q4 Profits
Despite a lagging online advertising market, ad network ValueClick (Quote, Company Info) reported higher revenues and a narrowed net loss in the third quarter, while predicting it would be in the black next quarter.
At least... continue reading »
AdAge: Inside P&G's Intranet Marketing-Intelligence System
Fascinating look at how a leading marketer is using technology internally to share institutional knowledge:
The Intranet, combined with P&G's VideoNet linking marketers with their agencies, copy-testing services and post-production houses, is among the ways P&G... continue reading »
MediaPost: High-Quality Content Sites Report Substantial Ad Revenue Growth. A press release is also available.
While the Interactive Advertising Bureau reported a few weeks ago that online ad revenue for the first six months of this year was down nearly... continue reading »
E&P Online: Newspaper Circulation Holds Steady
The prevailing thought would be that as online take a stronger and stronger foothold, newspapers will loose circulation. It's not really happening that way, yet.
"The circulation trends look pretty close to flat, which... continue reading »
Clickz: Designing for Action
Let's move on to storyboarding, where we start defining how we accomplish the what. If you want your project to be completed on budget, on time, and on purpose, you need to proceed through each phase and... continue reading »
InternetNews.com: Making Online Matter
The IAB pointed to its cross-media optimization study as an example of how integration can work for brands. At the IAB's annual meeting last month, the group touted research showing McDonald's had increased brand perception for a... continue reading »
avant|marketer: The Fate of Permission Email Marketing
John Funk, CEO, Quris, gives us his thoughts on the future of permission email marketing as a customer acquisition vehicle. He puts forward an interesting vision outlining how non direct sales orientated email communication... continue reading »
MediaPost: Just an Online Minute… One Stop Webcast Ratings
If you're charged with keeping an eye on webcast audience measurement, your life just got a little less complicated. The two suppliers of streaming media audience data, Arbitron and MeasureCast, became one... continue reading »
Press Release: Yesmail Expands B2B Acquisition Network With Forbes.com Email List
Yesmail, a leading online relationship marketing company, today announced the addition of the Forbes.com opt-in email list to the Yesmail B2B Network for customer acquisition.
The addition of the Forbes.com... continue reading »
I just discovered this new weblog SnarkHunting.com, from brand specialist agency Igor International. Likewise, the weblog focuses on branding and corporate identity issues.
Ironically, we founders of this very weblog considered calling it Snarketing.com and SnipeHunt.com before settling on the... continue reading »
Leichtman Research Group: Broadband Internet Tops 15.6 Million in the U.S.
Leichtman Research Group finds that as of the end of the third quarter of 2002 the leading cable and DSL providers in the United States have a total of over... continue reading »
ClickZ: Are ROS Banners the Next Pop-Ups?
Where Web properties were once willing to accept most every ad placement and bend nearly every rule to satisfy advertisers and capture those coveted marketing dollars. Now they are starting to run a much... continue reading »
CyberAtlas: Health and Finance Sites Lack Credibility
Not according to this study.
Your money or your life could be in jeopardy if you trust everything you read online, according to an extensive joint global study from Consumers International and Consumer WebWatch on... continue reading »
The Register: Gator bites back, sues suer
In a somewhat bold move Gator is suing Extended Stay America Inc for preventing GAIN powered adverts from appearing over their site.
In a bizarre twist on reality, The Electronic Frontier Foundation is considering... continue reading »
Press Release: Lycos Search Marketing Platform Expands With One-Step Submission to Multiple Indexes and Sophisticated Online Reporting
Lycos InSite (TM) 2.0 Provides Customers with Ability to Submit to FAST- and Inktomi-Powered Indexes for Paid Inclusion Services through a New Agreement with... continue reading »
Silicon.com: AltaVista searches for a new image
The struggling company is trying to recapture its former glory as a search engine heavyweight with a newly redesigned website, featuring a sleek, spare look that takes a cue from current search champ Google.... continue reading »
3G: Snap A Celebrity With Your 3G Phone
With the public’s growing facination of ‘Celebrity watching’ a new service is being launched for mobile users worldwide. CelebSnapper works like this. When a celebrity is sighted by anyone with a mobile camera... continue reading »
Clickz: At in an Unwired Wonderland
Convergence is out. It's a tired, old ex-buzzword. Digital lifestyle is in, and it's heating up.
While I don't completely agree that convergence is out, this is a good article on some of the technologies... continue reading »
IAR: EarthLink: Read AOL's Fine Print
Earthlink incorporated anti pop-upness into their marketing strategy back in August. AOL followed last month with the launch of AOL 8.0.
In today's USA Today Earthlink has taken out a full page ad highlighting the... continue reading »