|
|
|
Home »
Archives »
November 2002
« Previous Entries ·
Outlook 11 Will No Longer Display HTML in Preview PaneC|Net: New Outlook to give spammers the boot Outlook 11 will, by default, no longer grab data such as images from outside servers when previewing e-mail formatted like Web pages. The ability to send and receive e-mail formatted in Hypertext... continue reading »Microsoft Does Something RightIAR: MSN TV Trolls for Grayhairs At least one advertiser isn't blindly fixated on the 18 to 49 demographic. MSN TV has launched a $5 million holiday ad campaign to lure older Americans onto the Net. There is a vast untapped... continue reading »How to Treat a Media SellerClickZ: Sellers Have Their Say Message to Media Buyers when dealing with Media Sellers: Outline Your Objectives Allow Ample Time for RFPs For Goodness Sake, Return Our Calls! Here, here! Tessa Wegert has done every media salesperson (of which I am one) a great service by... continue reading »The Importance of Loyalty Marketing to IncreaseI-Media: "Interview: Carat Interactive’s Sarah Fay" Interesting interview with the President of Carat Interactive giving insight into where the medium is heading, including comments about the likelihood of a significant increase in expenditure on loyalty marketing. ... continue reading »P2P Network MarketingNYT: "Marketers Try to Turn Web Pirates Into Customers" A discussion on how companies such a Microsoft are using KaZaA's premium placement program as part of their promotional strategy. With a reported 141 million downloads, and 10 million weekly users, Kazaa's... continue reading »Messaged to DeathLA Times: A nation under siege … by product placement "This ad-saturated environment tends to foster a culture of smirking disbelief, a … knee-jerk skepticism that makes people untrusting of anything they hear from anybody," says Mark Crispin Miller, a professor... continue reading »Drum Beat Against Pop-ups ContinuesSF Examiner: Firms Squelching Pop-up Ads Boston Globe: Big Names Enter War Against Spam, Pop-up Ads Interesting to see two mainstream pubs with virtually identical stories today about consumer dispair over garbage online advertising, and how more and more quality publishers and... continue reading »U.S. Internet Population Flat for 18 MonthsMediaPost via ExecutiveSummary.com: U.S. Internet Growth Rate Coming to an End? My first column for MediaPost (via my ExecutiveSummary.com web site, as MediaPost didn't post the charts I assembled, so this is a bonus link). The introduction to my thesis: Is it... continue reading »E-Mail Open Rates to FallIAR: Is The New Outlook a Threat to E-Mail Marketers? According to news reports, Outlook 11, which was released in beta in early October, has changed its approach to HTML e-mail. In Outlook's default mode, it will only grab HTML from... continue reading »Evaluating the Claim Against GoogleSearch Engine Report: Google Sued Over PageRank Decrease Danny Sullivan does a great job of explaining the intricacy surrounding the recent complaint filed by SearchKing.com against Google. ... continue reading »Breaking Through the Ad NoiseeMarketer: Clutter Kills Online Advertising A good discussion of recent research into ad size, frequency and clutter. The message is a simple one - the online advertising terrain has become increasingly cluttered, and is set to get worse. Media planners must... continue reading »More Support For E-Ad Recovery / RecessionBusiness Week: What's New in Online Ads: Improvement IAR: Online Ads to Recover (a Bit) in 2003 MediaPost: Buyers Warn The Ad Recession Isn't Over ExecutiveSummary.com: Online Ads: Up, Down, All Around Mixed signals continue in the about the state of the online ad... continue reading »The Rise of Subviral AdvertisingMedia Guardian: Fwd: Have you seen this? This article highlight a recent trend where 'spoof' ads of mainstream TV ads have appeared on the web. The piece suggest that many of these ad are in fact done by ad agencies on... continue reading »SMS Bigger than Internet in EuropeGatner: GartnerG2 Says Mobile Industry Obsessed By Third Generation (3G), and Has Forgotten The Consumer According to GartnerG2 research, 62 percent of all adults across the major European countries now use a mobile phone. Today, 41 percent use SMS, compared to... continue reading »Invertising: Invitational MarketingExecutiveSummary.com: MicroAd, Example of 'Invertisement' Web-User (UK): World's Smallest Web Ad Goes Live I comment that this claim of "the world's smallest ad" could be seen as an example of a type of promotion I dub "invertising" — i.e., unlike advertising, which... continue reading »Putting the Threat of TiVo in PerspectiveAdAge: More U.S. s Have Outhouses Than Tivos Who will win the battle of TiVo vs. ReplayTV? The answer could be: None of the above. While TiVo and Replay users enthuse about their personal video recorders, sales figures are not encouraging.... continue reading »Music Sales Drop Due to Online File SharingeMarketer: Singin' the Online Music Sale Blues Seems those of us that claimed Napsterism wasn't hurting music sales were wrong. According to a recent report from comScore Networks, US online music sales have dropped from $730 million during the first three quarters... continue reading »B2B Web Ads Catching Up to B2CWSJ (sub requrired): Sell First, Advertise Later In the world of business-to-business e-commerce, there's only one product companies have been reluctant to sell online: themselves. Last year, according to New York-based research firm eMarketer, business-to-business sales made up 90% of all online... continue reading »Good Potential for B2B Webcast MarketingeMarketer: Western Europe No Stranger to Webcasts IDG surveyed 3,500 people and found that 60% have viewed a webcast for technical and product information, 70% viewed a webcast because they were interested in the topic being presented and over 50% watched... continue reading »LookSmart Profile: How 2nd-Tier Dot-Com Survived the BustThe Age (Auzie): LookSmart Bounces Back Brom the Dot-Com Crash Profile in the Australian zine The Age of founders of LookSmart (also Auzies) who tell how the firm has staid alive through the dot-com bust. CEO Damian Smith explains: …[A]bout two years... continue reading »Best Practices in UsabilitySite Point: Interview - Jakob Nielsen, Ph.D. Usability is an important, yet poorly utilised discipline. Jakob Nielsen is widely acknowledged as the father of website usability. In this extensive interview he takes from through a wide range of topics, detailing best... continue reading »Accipiter Escapes EngageMediaPost: Accipiter Makes It Out Alive After nearly five years under Engage's proverbial lock and key, online ad company Accipiter Solutions, Inc. has flown the coop and is poised to take on the competition. CMGI has a unique way of ruining companies.... continue reading »The Name Change GameExecutiveSummary.com: Why Rebrand? I examine recent cases of companies changing their names, including Screaming Media to Pinnacor, MindArrow to Avalon, VoiceStream to T-Mobile, PWC Consulting to Monday and more. What is the point? ... continue reading »Register.com Blames Falling Revenue on Low Domain RenewalsReuters: Register.com Posts Loss on Sluggish Renewals I wonder if it has something to do with the fact that GoDaddy.com charges 1/3 of Register.com's prices for domains? ... continue reading »Information Architecture ChartsPeter Merholz: Toward a Unified Theory in User Experience Modeling It's actually simpler than it sounds! Have a look at these schemas to understand what Information Architecture is about. ... continue reading »Email Marketing to AOL 8.0 UsersDMNEWS: E-Mailers Wrestle With AOL 8.0 Since launch in October AOL 8.0 has been downloaded 5 million times. With this upgrade comes new spam filtering software which is forcing email marketers to rethink their mailing practices. AOL 8.0 offer users 4... continue reading »Down on Viral GamesNew Media Age: Adwatch Review Justin Kirby, Managing Director of Digital Media Communications, is not impressed with flash games as a viral agent: Another rife marketing misconception bandied about in the same breath as 'viral' is that Flash-based games are the... continue reading »EarthLink's Blockade of Non-SpamWired: When Everything Was Spam to ISP For email marketers it is getting increasingly difficult to get messages through. What they don't expect however is for an ISP to start bouncing legitimate email: An overly-sensitive spam filter is to blame for... continue reading »WebMD Reports Strong Q3WSJ (subcription required): WebMD Posted Profit in the Third Quarter Yet another dot-com dispells the myth of doom, reporting $4.5 million in net profit on $200 million in revenue for the last quarter, an 8.1% revenue increase compared to the same... continue reading »Words of Wisdom from Creator of Direct MarketingDM News: DM Purchases Different Than Supermarket Buys, Wunderman Says Interesting short piece reporting on a speaking engagement by Lester Wunderman, the man who, for all practical purposes, invented direct marketing (he's getting up there, so let's suck his brain while... continue reading »ValueClick Reports Higher RevenueIAR: ValueClick Eyes Q4 Profits Despite a lagging online advertising market, ad network ValueClick (Quote, Company Info) reported higher revenues and a narrowed net loss in the third quarter, while predicting it would be in the black next quarter. At least... continue reading »Profile of P&G's Marketing Knowledge Management SystemAdAge: Inside P&G's Intranet Marketing-Intelligence System Fascinating look at how a leading marketer is using technology internally to share institutional knowledge: The Intranet, combined with P&G's VideoNet linking marketers with their agencies, copy-testing services and post-production houses, is among the ways P&G... continue reading »Online Ad Consolidation: OPA Says Big Pubs Doing WellMediaPost: High-Quality Content Sites Report Substantial Ad Revenue Growth. A press release is also available. While the Interactive Advertising Bureau reported a few weeks ago that online ad revenue for the first six months of this year was down nearly... continue reading »Newspapers Are Holding Onto CirculationE&P Online: Newspaper Circulation Holds Steady The prevailing thought would be that as online take a stronger and stronger foothold, newspapers will loose circulation. It's not really happening that way, yet. "The circulation trends look pretty close to flat, which... continue reading »Storyboarding Your Web SiteClickz: Designing for Action Let's move on to storyboarding, where we start defining how we accomplish the what. If you want your project to be completed on budget, on time, and on purpose, you need to proceed through each phase and... continue reading »A Plea to Integrate Online Ads Into CampaignsInternetNews.com: Making Online Matter The IAB pointed to its cross-media optimization study as an example of how integration can work for brands. At the IAB's annual meeting last month, the group touted research showing McDonald's had increased brand perception for a... continue reading »Interview: Email Marketing Futureavant|marketer: The Fate of Permission Email Marketing John Funk, CEO, Quris, gives us his thoughts on the future of permission email marketing as a customer acquisition vehicle. He puts forward an interesting vision outlining how non direct sales orientated email communication... continue reading »Arbitron and Measurecast Become OneMediaPost: Just an Online Minute… One Stop Webcast Ratings If you're charged with keeping an eye on webcast audience measurement, your life just got a little less complicated. The two suppliers of streaming media audience data, Arbitron and MeasureCast, became one... continue reading »YesMail Increases Reach With Forbes PartnershipPress Release: Yesmail Expands B2B Acquisition Network With Forbes.com Email List Yesmail, a leading online relationship marketing company, today announced the addition of the Forbes.com opt-in email list to the Yesmail B2B Network for customer acquisition. The addition of the Forbes.com... continue reading »SnarkHunting.comI just discovered this new weblog SnarkHunting.com, from brand specialist agency Igor International. Likewise, the weblog focuses on branding and corporate identity issues. Ironically, we founders of this very weblog considered calling it Snarketing.com and SnipeHunt.com before settling on the... continue reading »1.65 Million Broadband Subscribers Added in the 3rd QuarterLeichtman Research Group: Broadband Internet Tops 15.6 Million in the U.S. Leichtman Research Group finds that as of the end of the third quarter of 2002 the leading cable and DSL providers in the United States have a total of over... continue reading »Less Advertising Inventory Means More Ad Sales?ClickZ: Are ROS Banners the Next Pop-Ups? Where Web properties were once willing to accept most every ad placement and bend nearly every rule to satisfy advertisers and capture those coveted marketing dollars. Now they are starting to run a much... continue reading »Is The Web a Trusted Source For Health and Finance?CyberAtlas: Health and Finance Sites Lack Credibility Not according to this study. Your money or your life could be in jeopardy if you trust everything you read online, according to an extensive joint global study from Consumers International and Consumer WebWatch on... continue reading »Gator Launches Counter StrikeThe Register: Gator bites back, sues suer In a somewhat bold move Gator is suing Extended Stay America Inc for preventing GAIN powered adverts from appearing over their site. In a bizarre twist on reality, The Electronic Frontier Foundation is considering... continue reading »Lycos Launches InSite 2.0Press Release: Lycos Search Marketing Platform Expands With One-Step Submission to Multiple Indexes and Sophisticated Online Reporting Lycos InSite (TM) 2.0 Provides Customers with Ability to Submit to FAST- and Inktomi-Powered Indexes for Paid Inclusion Services through a New Agreement with... continue reading »Altavista Has a MakeoverSilicon.com: AltaVista searches for a new image The struggling company is trying to recapture its former glory as a search engine heavyweight with a newly redesigned website, featuring a sleek, spare look that takes a cue from current search champ Google.... continue reading »Wireless Paparazzi Service Launched3G: Snap A Celebrity With Your 3G Phone With the public’s growing facination of ‘Celebrity watching’ a new service is being launched for mobile users worldwide. CelebSnapper works like this. When a celebrity is sighted by anyone with a mobile camera... continue reading »Who Will Control the Network?Clickz: At in an Unwired Wonderland Convergence is out. It's a tired, old ex-buzzword. Digital lifestyle is in, and it's heating up. While I don't completely agree that convergence is out, this is a good article on some of the technologies... continue reading »Earthlink Questions AOL's Anti Pop-up CredentialsIAR: EarthLink: Read AOL's Fine Print Earthlink incorporated anti pop-upness into their marketing strategy back in August. AOL followed last month with the launch of AOL 8.0. In today's USA Today Earthlink has taken out a full page ad highlighting the... continue reading » |