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2002
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Amazon Tests New Tiered Fee StructureAmazon.com is testing a tiered fee structure this quarter, and seem intent on creating a genuine business conversation...Buy Boosts Terra Lycos' Targeted Ad TechnologyTerra Lycos acquired GetRelevant for an undisclosed amount: "The new software will help Terra Lycos advertisers, including Barnes...AOL Starts Selling DaypartsAd Age reports that AOL follows Yahoo! in trying to add value to flagging online sales by dividing...Upside Magazine ClosesThe latest casualty, Upside magazine closes. SF Chronicle reports ...SMS Marketing Made SimplerAvesair Rolls Out Mobile Marketing Suite A major movie studio (or the advertising agency acting on their behalf) can...Put More Marketing Into Your IAClickZ: Qualified Answers to Persuasive Architecture I have tremendous respect for information architecture (IA) as a discipline and as...Local Online Marketing TipsA common sense 4-part online marketing plan for small businesses: get online locally, focus on content, get the...Microsoft to Launch MSN Marketing Blitz"Microsoft will spend $300 million to promote the launch of the latest version of its MSN Internet browser...CNet Uses PDF "Special Reports" to Drive RegistrationsThis might not be new, but I don't remember seeing CNet do anything like this before. This report...The Intrusive Future of Rich MediaBizReport.com: "Get Ready For the Obnoxious Online Ad Parade" Piece notes that with AOL, MSN and Yahoo! more receptive...HP Invents: Musical BannersThis java banner served by Doubleclick (and seen on Far Eastern economic Review) lets the user drag and...Big Portals as Seen by AdvertisersA review of AOL, MSN and Yahoo through the eyes marketing execs, as reported by Adage. ...The Mainstreaming of the InternetIn an Online Spin article by David Smith, he discusses what amounts to the mainstreaming of the Internet....Dave Morgan Warns of P3P DangersMediaPost: "Internet Explorer 6.0's Privacy Protocol May Hamper Advertising" Additional Comments: ExecutiveSummary.com Dave Morgan, CEO of Tacoda, argues that the...Microsoft Drops Fake TestimonialAfter much ruckus on Slashdot and other blogs, Microsoft "acknowledged that the writer's anonymity and use of the...Wharton Advertises on Radio, Directs Listeners to GoogleFrom this CNet article: "Radio advertisements airing in Los Angeles and San Francisco for the school's executive M.B.A....Macromedia & DoubleClick Ally for Rich MediaDoubleClick and Macromedia announced today a partnership to make Flash more easy to deploy by ad agencies. [press...Looking At Links -Google/TeomaFeedback from a "Looking at Links" workshop held at the Search Engine Strategies conference in San Jose,...Google the No. 1 search site in the world according to OneStat.comGoogle’s global usage share has reached an all time high and has risen from 53.2 percent to...Consumers Favor Companies with Good E-Mail Marketing'According to a Quris and Executive Summary survey of US e-mail users 67% say they like the companies...Spammers trick Yahoo!I noticed today that spammers are using their initiative to get around Yahoo mail's new 'state of the...Ad fiasco: we will act, says BallmerI'm sorry, but I don't buy this. Steve Ballmer commenting on SwitchGate stating that he will "weed out"...Pop-ups persist for UK AOL usersYesterday AOL announced that they would scrap 3rd party pop-ups from their network. It transpires that AOL UK...Down with FlashturbatorsA rant about the rise of 'beyond the banner' advertising. Whilst I agree with him in regard to...Wrap-Up Notes from 'Email Newsletter Publishers' Profit Workshop'A highly informative look at generating revenue from newsletter publishing, from MarketingSherpa.com. Key areas discussed: 1. Creating editorial that...Affluent Americans drive internet growthIndividuals with household incomes of $100,000 - $150,0000 are the fastest growing income group online, increasing 20% in...A Full-page Ad Before the Front Page?I just saw a full page ad for Renault on El Mundo, which loaded before I could even...Blogs Meet Haute CoutureThe Age: "Fashion Blogs" Interesting piece about the profusion of blogs covering the fashion industry. Besides the several examples...Yahoo! CMO Quits for DepotCNET News: "Two senior execs exit Yahoo" After a year on the job, John Costello has resigned as Yahoo!'s...Personify DiesExecutiveSummary.com comments on the passing of this once-promising personalization company. ...Publicis Kills DMB&B, Santa's AgencyNY Post: "Publicis Closes Ad Agency That Created Santa Icon" The French ad agency and media giant is pulling...NYTD Sees Ad Revenue, Renewals UpInternet.com: "NYTD's Ad Renewals up 70%" Quoting the story: Total advertising sales in the online division of The New York...Web Tool Combines Junk Mail, Pop-UpsABC.com: "Pop-ups from your Mailbox"? A company has created a tool that allows marketers to deliver pop-ups via...The Internet as IntegratorStrategy + Business: "Brand Building Through Web Centric Media Integration" "Brand building is an area in which the...Pop-ups Pushed Down at Ask JeevesCNET: "Ask Jeeves Bans Pop-ups From its Search Website" The company said that it would concentrate instead on growing...Use the Web for What It's Good At"In fact, the most dissatisfaction [surveyed consumers] reported with decorating products had nothing to do with the...Latin America Online: Demographics, Usage & E-CommerceeMarketer: "S. American Internet Population to rise to 60.6 million by 2004" Up from 33 million in 2002. Argentina,...Website Affinity and Online Ad ImpactAdAge: "comScore Study Suggests New Ways to Evaluate Audiences" "The implications of the finding are that Web sites...The Definition of BrandingThis is the closest, most concise and simple explanation I have seen regarding branding. Kristine Kirby Webster, President...Internet Proves its Worth to Major BrandIAR: "Net Ad Industry Pushes For Bigger Slice of Media" The Internet Advertising Bureau released today the results from...Page Ranking DisputeSlashdot: "Google Sued over Page Ranking" Search King - a self proclaimed competitor of Google is suing after being...Direct Marketing Association Finally Accept Need for Regulationcnet: "Direct marketers want anti-spam laws" "The DMA's change of heart, which comes as the group meets in San...Ad Revenue Down 20% on 2001cnet: "Year starts slow for Web ads" "Web ad revenue totaled $2.98 billion for the first half of 2002,...The Idiocy of MarketersOnline Spin: Ignore at Your Peril We have telemarketing. We have windshield litter. We have spam. We have Pop...Amazon to put results on InktomiIAR: "Inktomi Expands Amazon Deal" "Amazon.com will include its full product catalog on Inktomi's search index through the Inktomi...Advertising Needs to Be User-friendlyInternet.com: Google CEO to Advertisers: Stop Scaring Users "[Google Chairman and Chief Executive Eric] Schmidt said the key to...Safety BotAP: "AOL launches safety buddy for kids" "America Online is launching a new Internet-safety campaign for kids built around...The Pop Up of the SidewalkNYT: "Keep the Sidewalks Ad-Free" As reported in this article, the practice of sidewalk art or more precisely, sidewalk...Interactive Marketing TrendsI-Media: "Six Truths About Interactive Marketing" It’s a Blank Canvas Advertising Needs to Deliver Value Align with Lifestyles... |