DoubleClick today announced the most recent version of its rich media platform, DART Motif, and the immediate availability of Motif Ad Kit 2.0, an integrated method for creating rich media ads in Flash that allows designers not to write code for common functions and provides a process that helps them to create Flash ads merely by clicking.

DoubleClick also launched a website dedicated to DART Motif, offering tools and resources for the creative community, media buyers, advertisers and web publishers - including Motif Design Templates to speed up rich media ad creation and a blog to encourage idea-sharing.

The Motif Ad Kit 2.0 and the Motif Design Templates can be downloaded at the new website: www.DARTmotif.com.

Also, DoubleClick Digital Advertising Solutions has added new staff to its Motif Support and Services group, including more campaign managers and onsite Flash experts to assist with creative production and custom rich-media projects.